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Top 5 Indian Companies Excelling with Influencer Marketing 🚀 Influencer marketing is a key strategy for brands in India.  These brands boost visibility, trust, and engagement by leveraging influencer power. 1. Nykaa, which collaborates with influencers for beauty tutorials and product reviews. 2. Zomato, leveraging humor to create viral content. 3. Myntra, driving fashion trends through influencer lookbooks. 4. Swiggy engages audiences with fun challenges. 5. Mamaearth, building trust with authentic storytelling. Read the full blog for complete marketing strategies these brands are using! Ready to elevate your brand with influencer marketing? Let’s explore the possibilities! 💡 #InfluencerMarketing #BrandGrowth #Nykaa #Zomato #Myntra #Swiggy #Mamaearth #topindiancompanies https://lnkd.in/gj9J3T2P

Why influencer marketing is the new must-have for brands At the India International Brand Summit, experts discussed the growing significance of influencer marketing in India, highlighting its malleability and hyper-targeting capabilities. Akansha Srivastava | Mili Kapoor | Nikita Nanda | Gaurav Barjatya

India’s #influencermarketing industry is poised to reach ₹3,375 crore, or about $405 million, by 2026, driven primarily by #lifestyle, #fashion and #beauty categories, a survey has projected. Influencer marketing is projected to grow by 25% to become a ₹2,344 crore (about $290 million) industry by the end of the year, the study, which reflects the findings from a survey of chief marketing officers, #contentcreators, agencies, and individuals, said.

India's digital population stands at 524 million, with 93% of internet users actively engaging with at least one social media platform in February 2024. In this environment, #InfluencerMarketing emerges as a powerful digital marketing strategy. 📈🤳 Don’t miss our latest analysis where we delve into: 📌 Shift in Indian digital population behaviour towards #socialmedia 📌 Top Indian Influencers by #engagement 📌 Adidas & influencer #affinity 📌 Key metrics for campaign #measurement: engagement, conversion and more! 🔗 https://lnkd.in/dcQU8J8B #dataanalytics #datameasurement #socialmediamarketing #Comscoreinsights #Comscore 

The social media landscape in India is very dynamic, and influencers are on the rise becoming a significant factor in India's digital marketing strategy.

As users spend more time on social media platforms, the growth of influencer marketing in India is expected to continue in the next few years #comscore #socialmedia #socialmediaanalytics #influencers #influencersmarketing

Did you know that the influencer marketing industry in India is expected to reach ₹34 billion by 2026, up from ₹19 billion in 2023? This significant growth is being driven by the increasing use of social media and the effectiveness of influencer marketing in reaching consumers. Tusharr Kumar, the COO of OML Entertainment, highlights how influencers are now pivotal in catering precisely to audience preferences, a role traditionally reserved for celebrities like actors, athletes, and musicians in advertising and entertainment. This shift acknowledges the rising prominence of creators-turned-influencers, diversifying the landscape of celebrity endorsement. From bespoke budgets to innovative performance models, the influencer realm is undergoing a metamorphosis. In this article learn how influencer marketing can elevate your brand strategy! Read more: https://lnkd.in/d88QgHrS #InfluencerMarketing #SocialMediaMarketing #DigitalMarketing #MarketingTrendsInIndia Himani Agrawal | Gunjan Arya | Only Much Louder

EY’s 'The State Of Influencer Marketing in India', states that influencer marketing in India is expected to surge by 25% in 2024, reaching INR2,344 crore, and further expand to INR3,375 crore by 2026.It has become an important part of the brand strategy for most categories. Some key trends: -  Intelligence (AI) is increasingly integrating into influencer marketing -  Brands emphasize following preferred creators across multiple platforms -  Influencers play a key role in affiliate marketing programs -  Live shopping experiences continue to play a significant role in influencer campaigns - Brands prioritize diversity and representation in influencer marketing - Brands seek ongoing influencer partnerships rather than one-off projects Here's an interesting report from comscore on the state of the Influencer marketing in India. https://lnkd.in/gm4UVGDx #influencermarketing #socialmedia #digitalmarketing

Influencer marketing drives 11x ROI, boosts engagement across Tier 2 and 3 cities; reveals report #InfluencerMarketing #Diwali2023 #QoruzReport #FestiveCampaigns #DigitalROI

Festive cheer: Influencer marketing spends set for up to 40% hike. According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain. Kalyan Kumar #pitch #influencermarketing #industryexperts #brandbuilding