MediaPower

The time of the year for trends and reports and what the future looks like.. set me thinking on the the future of media agencies. What I gather from my conversations with the industry peers is that media agencies seem to be in a ‘survival mode’ and here are my thoughts in trying to decode that. I think that despite the potential for transformative work, delivering it has become an uphill task. The ecosystem and client expectations have played a crucial role in this state - increasingly volume is prioritised overvalue and the agency is a lesser partner for clients’ true goals.. a good strategy may require a premium that brands are unwilling to pay. And that has led to the rise of boutique agencies with varied offerings chipping away the business. Additionally with the purchase department at the client moving into the process media is a mere commodity. Fees have been driven to unsustainable lows even as clients demand more sophisticated strategies and data-driven solutions. The traditional agency model is stretched to its limits with relentless competition on price that overshadows the need for bold, forward-thinking approaches. That leads to hiring freezes, poor appraisals and layoffs making it difficult to invest in and attract talent. The rise of adtech giants like Meta and Alphabet don’t help the cause either making the buying power less relevant in a digital-first world. Clients now demand outcomes not just inputs forcing agencies to blend strategy, data, and creativity. And clients are engaging with hybrids and consulting-led models despite the agency offering the same services. The ‘buzz’ on AI is another area that is fuelling the challenge for the agency. The tech giants claim to be ahead in the game and offering client’s models and betas to test.. to what effect remains to be seen! Media agencies are also launching AI solutions- a double edged sword as client’s can negotiate further on FTE reduction with increased efficiency. And will this be a value offering or a paid one for the clients? On the other hand the role of marketing is now seen by corporations as a mechanics to drive short term results across omnichannels vs long term brand building. And clients want trust, transparency and smarter remuneration linked to results. Yet many agencies are unable to deliver on this to the client’s satisfaction. The short term outlook is also making the relationships very transactional focused only on short term effects rather than sustained long term growth for the brands. Focus on the short term also means shorter pitch cycles that cost the agencies time and resources. The industry is at a crossroads. Are clients asking too much or are agencies failing to deliver on their promises? The conversation is open: What’s the real future of media agencies and who will rise to lead it? #media #future #trend

We're in the final week of yet another group completing MediaPower’s Integrated Media Planning training, and what a journey it has been in 2024! It has been a big year for us, with four batches already completed—bringing our total to seven since 2023! We’re immensely grateful to the dedicated industry professionals who invested in their growth and to the corporates who sponsored participants to elevate their teams through our Integrated Media Planning Training With over six decades of collective industry expertise, MediaPower brings you a training experience that truly makes an impact. In today’s ever-evolving media world, staying ahead means having the best tools and insights at your fingertips—and that’s exactly what we deliver. Our Integrated Media Planning Training combines foundational knowledge with the latest strategies and real-world applications to reshape how media professionals approach Integrated Media planning. Gratitude to our partners Comscore, Kantar TGI, Qoruz and VTION who bring alive data driven planning through their platform walkthroughs and our guest trainers who are domain experts in OTT, Programmatic, Sports Marketing, Content and Measurement and bring forth the industry perspective for the participants. Here’s what participants consistently say about the training: Most find the curriculum comprehensive Covering everything from traditional to digital platforms, and understanding the skills to create seamless, integrated campaigns that drive results. Each module is designed to ensure you can apply what you learn immediately. They value the extensive Expert Guidance from the Main and guest trainers who bring invaluable expertise, guiding through emerging trends and platforms with hands-on insights They feel empowered with the Real-World Applications that don’t just focus on theory. The training is packed with actionable strategies that one can implement in daily work and help in refining pitches and campaigns for maximum impact. They Walk away feeling confident to not only understand the latest trends but to lead discussions and execute media plans with confidence. The knowledge they gain here helps them transform client interactions and help deliver stronger, more cohesive campaigns. If you are a company looking to upskill your teams through our programme on Integrated Media Planning or Training tailored to your needs, we would love to hear from you. Vikrant Singh Atul Nandoskar Aditya Kaul Aditya Gurwara Shailesh VarudkarParul Aggarwal Hemant Menon Lalit Varma Kashish Mehta Swapnil Rastogi Vivek Ballabh #integratedplanning #mediastrategy #digitalplanning #content #sportsmarketing #platforms

The age of Impermanance.. time to reclaim life!

New Batch Announcement for MediaPower's Integrated Media Planning training! MediaPower is excited to have concluded the sixth batch of Integrated Media Planning training! We truly enjoyed the sessions and the energy and interactivity the participants brought to the training were remarkable. Thank you all for being a wonderful batch! Over six weeks, we delivered an intensive learning experience covering both basic and advanced media concepts, emphasizing the importance of data-driven planning. Participants also gained valuable insights from industry experts through engaging sessions on OTT planning, Programmatic, Branded Content, Measurement, and Analytics. This batch was further enriched with a bonus session on Sports Marketing and live demos from Comscore, Qoruz, and VTION focused on digital planning. We are pleased to announce the next batch of our Integrated Media Planning training with enhanced content and hours! 🔄 Duration: 35 hours spread across 7 weekends 🗓️ Start Date: September 7 , 2024 🕰️ Time: 10:30 am - 1:00 pm (Saturday and Sunday) 📍 Location: Live online classes Training Fee: INR 34,500 per participant The program has been enhanced to offer: - 7-week duration (up from 6 weeks), providing a total of 35 hours of comprehensive training. - A new partnership with Kantar, featuring a live demo of TGI, a key syndicated database for Strategy and Planning - Sports Marketing guest session Don’t miss out on this incredible opportunity to boost your skills and thrive in the ever-evolving world of Integrated Media Planning. We invite individuals and organisations to sponsor participants in this endeavour to take their media planning prowess to the next level! #Integratedmarketing #mediaplanning #training #upskill #digitalmarketing #tvplanning #digitalplanning #SEM #mediastrategy #contentplanning #programmaticadvertising #influencermarketing #digitalanalytics Vikrant Singh

Continuous learning is the only way forward to grow and enhance a career in the ever-evolving marketing and media landscape. Our Integrated Media Planning (IMP) training is designed to deliver this to working professionals. We’re thrilled to celebrate the halfway milestone of this program for the current third batch of 2024—time just flies when you're engaged in such enriching experiences! The third batch of 2024 has brought together bright professionals who have contributed to fascinating discussions and perspectives on media planning. This keeps us inspired to continuously enhance our content. In the coming weeks, participants will enjoy a bonus session on Sports Marketing from our newest guest trainer. Our lineup of expert guest trainers in OTT, Programmatic, branded content, and measurement adds immense value to the learning experience. Additionally, live demos from our tech platform partners—Comscore, Quroz, and VTION—offer invaluable insights and data for effective planning. We're looking forward to three more exciting weeks filled with insights and perspectives, equipping this batch with the essential skills and mindset for Integrated Media Planning. Stay tuned for the announcement of our fourth and final batch of 2024, featuring even more enhancements. Watch this space for more! hashtag #integratedmarketing #integratedmediaplanning #digitalplanning #analytics #measurement #brandedcontent #OTTplanning #programmatic #sportsmarketing #upskilling #training

Come join us for the sixth batch of Integrated Media Planning Training starting July 13, 2024

Looking ahead, integrated media planning in India faces numerous evolving challenges as the landscape continues to change rapidly. These challenges are driven by technological advancements, shifts in consumer behaviour, regulatory changes, and the dynamic nature of the media industry. Media planners must navigate multiple channels and platforms to create cohesive and impactful campaigns, necessitating integrated strategies that encompass both online and offline touchpoints. Keeping up with technological changes demands constant learning and investment in new tools and platforms. Creating cohesive campaigns that seamlessly integrate online and offline channels requires data integration, omnichannel analytics, and an understanding of consumer behavior across both realms. This involves leveraging real-time analytics, automation, and agile methodologies in campaign planning and execution. Organizations and individuals need to invest in training and upskilling to effectively navigate the complexities of integrated media planning. How does MediaPower’s Integrated Media Planning training help you upskill? Marketers: Understand how to use data signals to decipher consumer behavior and formulate ROI-driven strategies. Broadcasters and Publishers: Gain invaluable insights into the considerations and analysis that drive successful brand media plans. Media Planners: Hone your skills and master the art of developing integrated plans. We are starting the new batch on July 13 , 2024 and we invite you to be a part of this training. Duration: 30 hours over 6 weekends 📆 Start Date: July 13, 2024 ⏰ Time: 10:30am - 1:00 pm (Saturday and Sunday) 📍 Location: Live online classes Mark your calendars and secure your spot now! Don't miss this opportunity to elevate your skills in Integrated Media Planning. Visit www.mediapower.in to know more Register on the link below and embark on a journey to enhance your media planning expertise: https://lnkd.in/gbkCTQjc #future #integratedmarketing #integratedmediaplanning #mediastrategy #digitalmarketing #analytics #mediaplanning #careerdevelopment #trainingprogram

We are excited to announce our sixth batch for Integrated Media Planning training starting July 13th, 2024. We have completed five batches of our comprehensive Integrated Media Planning training and our gratitude to all the participants for their passion to upskill, their valuable feedback that has helped us enrich the content and their words of encouragement that fuels us on Our training is designed by practitioners to empower working professionals like you with the knowledge and expertise to craft impactful Integrated Media Strategies. Over the course of 30 hours, spread across 6 weekends, you'll delve deep into the intricacies of media planning. 📅 Start Date: July 13th, 2024 🕥 Time: 10:30 am - 1:00 pm (Saturday and Sunday) 📍 Location: Live online classes 💰 Training Fee: INR 29,500 What You will Learn: 1. Understanding the Evolving Media Landscape and Current Trends 2. Media Terms & Concepts, Metrics for TV, Print & Digital across the consumer funnel 3. Analytical Tools for Data-Driven Decision-Making, including Live demos from Digital Tech platforms Comscore, Vtion, and Qoruz 4. Developing a Comprehensive Integrated Media Strategy and Reports 5. Formulating Video Plans, Digital plans, Google and Meta Plans, Display, Influencer, Content, and Programmatic Planning 6. Measurement of Integrated Media Plan KPIs and ROI for the Brand 7. Live interaction with our guest trainers who are experts from domains of OTT, Programmatic, Influencer, Content, and Analytics 8. Plus, participants will receive a one-on-one Career mentoring session in the 7th weekend post-conclusion of the training. Ready to elevate your media planning expertise? Secure your spot now at the and embark on this transformative journey with us: https://lnkd.in/gbkCTQjc Let's shape the future of media planning together! Visit us on www.mediapower.in hashtag #upskilling #mediastrategy #mediaplanning #integratedmarketing #digitalmarketing #training

It's unbelievable how quickly this year has flown by. Next month, I'll be hitting a milestone birthday and officially becoming a 'Senior'! As put by a younger person my body is finally catching up with the age of my soul – such a lovely way to put this milestone in perspective. So, how do I feel as this journey progresses? I'm loving every moment of inching closer to the age of my soul and gaining clarity about what I truly value in life and what doesn't matter at all. Although I'm often teased about hitting old age, I know that silver hair doesn't define old age. I decided five years ago to stop coloring my hair and embrace its natural color, and while many take me as a senior before my time because of my silver hair, it's a choice I proudly made. I believe I'm worthy of love and beautiful enough to be admired. I still have an interest in learning, watching, and hearing something new. I find reasons to be happy and grateful for who I am and what I have. I am a “coddiwomple’ which means I am travelling purposefully toward an as -yet- known destination! I realize that happiness was never about my job, education, or a CXO position. It wasn't about following in others' footsteps or trying to be like them. For me, happiness has been about discovery, hope, listening to my heart, and following wherever it chooses to go. I'm kind to myself and embrace who I am and who I'm becoming. I've learned to live with myself and understand that happiness was never in the hands of others. I'm more tolerant of people and situations beyond my control, and I don't judge or try to change people. As they say, we are all souls on a journey, each traveling to our own destinations! I often wonder about the true legacy I want to leave behind, and it's not money. I want to be remembered for the impact I leave on others through my actions and the values I live by. This, I believe, is the true measure of a meaningful life. #life #lifegoals #musings

Ad frequency is usually ignored on low CPM platforms or properties by even savvy marketers! Read the article below to understand need & ways to effectively manage ad frequency. #integratedmediaplanning #adfrequency #frequencycapping #mediaplanning #mediastrategy #mediamarketing #digitalmarketing #campaignplanning