Comscore, Inc.’s Post

The social media landscape in India is very dynamic, and influencers are on the rise becoming a significant factor in India's digital marketing strategy.

As users spend more time on social media platforms, the growth of influencer marketing in India is expected to continue in the next few years #comscore #socialmedia #socialmediaanalytics #influencers #influencersmarketing

Did you know that the influencer marketing industry in India is expected to reach ₹34 billion by 2026, up from ₹19 billion in 2023? This significant growth is being driven by the increasing use of social media and the effectiveness of influencer marketing in reaching consumers. Tusharr Kumar, the COO of OML Entertainment, highlights how influencers are now pivotal in catering precisely to audience preferences, a role traditionally reserved for celebrities like actors, athletes, and musicians in advertising and entertainment. This shift acknowledges the rising prominence of creators-turned-influencers, diversifying the landscape of celebrity endorsement. From bespoke budgets to innovative performance models, the influencer realm is undergoing a metamorphosis. In this article learn how influencer marketing can elevate your brand strategy! Read more: https://lnkd.in/d88QgHrS #InfluencerMarketing #SocialMediaMarketing #DigitalMarketing #MarketingTrendsInIndia Himani Agrawal | Gunjan Arya | Only Much Louder

Lights, camera, influence! A recent article by YourStory Media shines a spotlight on the explosive growth of influencer marketing in India. From micro to macro, kidfluencers to finfluencers, the digital landscape is buzzing with authentic voices. Brands are recognizing the power of these influencers to build trust, engagement, and drive sales. This article dives into: ● The evolution of influencer marketing in India ● The rise of niche-specific influencers and their impact ● How brands can leverage influencers to connect with their target audience ● The massive growth potential of the Indian influencer marketing market For more: https://lnkd.in/dkdG_X-S #influencermarketing #socialmediamarketing #influencers #influencermarketingagency

Sharing insights from my recent exchange with Medianews4u.com about the changing dynamics of influencer marketing in India. Zefmo's #India #Influencer #Marketing #Report 2023-24 highlights some key trends: 76% of marketers see influencer marketing as essential for #brand building. 88% of marketers report a crossover between social media influencers and traditional #media. Vernacular influencers are becoming crucial in connecting with Tier II and III city audiences. With a focus on quality and localised content, #influencermarketing continues to grow in importance. #InfluencerMarketing #BrandBuilding #VernacularInfluencers #Zefmo https://lnkd.in/giMW94zS

🌟 **Big News for India’s Influencer Scene!** 🌟 I just came across this fascinating article on LiveMint that I had to share. India’s influencer marketing industry is on a roll and is expected to soar to a whopping $3.4 billion by 2026! 🎉 With more brands realizing the power of influencers to engage audiences authentically, it’s no wonder this sector is booming. Whether you're a marketer, an influencer, or just a social media enthusiast, this growth is something to get excited about! We at Mad Influence look forward to continuing to work on great things head in this sector! @ Gautam Madhavan Aman Narula #InfluencerMarketing #IndiaRising #DigitalMarketing #SocialMediaBuzz #MarketingMagic #India #indianinfluencers #indianmarketing What do you think? Would love to hear your thoughts on the article below! 💬✨

Alarming Trend: Nearly 2 out of 3 influencers have 60% fake Instagram followers 😯 A recent report by influencer marketing platform Klug Klug has revealed a concerning trend in India's influencer marketing industry. Nearly two out of three Instagram profiles in India have spurious or fake followers in excess of 60 percent. This issue is particularly prevalent in the beauty and fashion industry, where influencers resort to deceptive practices, potentially leading to significant financial losses for brands investing in influencer marketing campaigns. The report highlights that only 2.48 million profiles out of the eight million audited exhibited credible and high-quality followers. India is both the largest supplier and buyer of fake followers, with the cost of buying fake followers as low as Rs 8 to Rs 10 for 1,000 followers and going up to Rs 50 per 1,000 followers on Instagram. This alarming trend not only affects brands but also legitimate influencers who are in a race to amplify reach and get the attention of brands. Brands lose 30-50 percent of their money on every campaign due to fake followers, which results in poor engagement rates and complicates efforts to measure true impact and ROI. While fake followers are being bought by all types and sizes of influencers, a smaller fraction, who are larger influencers, also buy comments and likes, in what is known as engagement buying. This practice is more common among larger influencers who monetize their content and need to show higher engagement to brands. However, it's not just brands that face the side-effects of fake followers; some influencers, too, are losing opportunities. Brands are working with the top 500 creators, making it challenging for new creators to make space for themselves. Despite the menace of fake followers affecting the influencer industry, there are some red flags that brands and influencer marketing agencies have started to look out for, such as engagement rates and the number of views compared to the number of followers. As brands and agencies, it's crucial to work together to ensure a transparent and trustworthy influencer marketing landscape. By identifying and partnering with truly influential content creators, we can reduce the prevalence of fake followers in the industry and create meaningful partnerships that yield genuine engagement and ROI. Do share your thoughts on how sports and athlete partnerships can defy the trend of fake followers, bringing authenticity and increasing trust for brands in influencer marketing. #influencermarketing #socialmedia #fakefollowers #brands #influencers

🌟 The Evolving Indian Influencer Market: Why Brands are Banking on Social Media Influencers 🌟 The Indian influencer market is undergoing a remarkable transformation! 🚀 With over 448 million social media users, India is becoming a hotbed for influencer marketing, and brands are increasingly turning to social media influencers to connect with their target audiences. Here’s a look at why this shift is happening and how content creators can seize this opportunity. 📱💡 Why Brands are Relying More on Social Media Influencers: Authenticity and Trust: Influencers are seen as more relatable and trustworthy compared to traditional advertising. Their authentic content resonates with audiences, fostering stronger connections and brand loyalty. Targeted Reach: Social media influencers have niche audiences, allowing brands to reach specific demographics more effectively. This targeted approach ensures higher engagement and conversion rates. Cost-Effective Marketing: Collaborating with influencers often provides a higher ROI than traditional advertising methods. Micro and nano-influencers, in particular, offer affordable options with significant impact. Engaging Content: Influencers excel at creating engaging and innovative content. Their creative strategies help brands stand out in a crowded market, making campaigns more memorable and effective. Opportunities for Content Creators: Build Your Niche: Focus on creating content that resonates with your specific audience. Brands are looking for influencers who have a strong, engaged following in their niche market. Collaborate and Network: Partner with other influencers and brands to expand your reach and grow your following. Collaboration can lead to more opportunities and visibility. Stay Authentic: Authenticity is your superpower. Stay true to your voice and values, and your audience will continue to trust and support you. Leverage Analytics: Use analytics tools to understand your audience better and refine your content strategy. Show potential brand partners the impact and engagement your content generates. Diversify Platforms: While Instagram and YouTube remain dominant, explore other platforms like TikTok, LinkedIn, and even emerging platforms to expand your reach and influence. The rise of social media influencers in India is reshaping the marketing landscape. For brands, it's about leveraging authentic voices to drive engagement and loyalty. For content creators, it’s a golden opportunity to turn passion into profession, impacting millions along the way. #InfluencerMarketing #SocialMedia #ContentCreation #DigitalMarketing #IndianMarket #BrandCollaboration #MarketingTrends #ContentStrategy Let's connect and explore how we can harness the power of influencer marketing together! 🌐✨

EY’s 'The State Of Influencer Marketing in India', states that influencer marketing in India is expected to surge by 25% in 2024, reaching INR2,344 crore, and further expand to INR3,375 crore by 2026.It has become an important part of the brand strategy for most categories. Some key trends: -  Intelligence (AI) is increasingly integrating into influencer marketing -  Brands emphasize following preferred creators across multiple platforms -  Influencers play a key role in affiliate marketing programs -  Live shopping experiences continue to play a significant role in influencer campaigns - Brands prioritize diversity and representation in influencer marketing - Brands seek ongoing influencer partnerships rather than one-off projects Here's an interesting report from comscore on the state of the Influencer marketing in India. https://lnkd.in/gm4UVGDx #influencermarketing #socialmedia #digitalmarketing

#Instagram, being one of the leading platforms for #influencermarketing, has seen the rise of numerous influencers across various niches. To assist #brands in making informed decisions, our data analyst has meticulously calculated key metrics such as followers, engagement rates, niche, media count, accounts reached, and total reactions from their last campaigns. Here is a detailed and strategic list of 21 Nigerian Instagram influencers to consider collaborating with in 2024. Note that this metric is dated January 2024. #tima #influencermarketing #influencermarketingagency #socialmediamarketing #contentmarketing