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EY’s 'The State Of Influencer Marketing in India', states that influencer marketing in India is expected to surge by 25% in 2024, reaching INR2,344 crore, and further expand to INR3,375 crore by 2026.It has become an important part of the brand strategy for most categories. Some key trends: -  Intelligence (AI) is increasingly integrating into influencer marketing -  Brands emphasize following preferred creators across multiple platforms -  Influencers play a key role in affiliate marketing programs -  Live shopping experiences continue to play a significant role in influencer campaigns - Brands prioritize diversity and representation in influencer marketing - Brands seek ongoing influencer partnerships rather than one-off projects Here's an interesting report from comscore on the state of the Influencer marketing in India. https://lnkd.in/gm4UVGDx

If you have ever rolled your eyes at the influx of social media influencers dominating your feed, here's a revelation for you: the influencer marketing industry is gearing up for some serious growth! Influencer marketing in India is set to soar by 25% in 2024, hitting INR 2,344 crore, and projected to reach INR 3,375 crore by 2026. I'll confess, I used to scroll past those promo videos flooding my feed, but some were undeniably creative and personalized. It's impressive how creators are seizing attention in a world where grabbing 2-3 minutes of consumer focus is a feat. So, whether you're a creator or a brand, seize this opportunity to innovate and connect like never before. #InfluencerMarketing #Creativity #SocialMedia https://go.ey.com/4aJwV3A

What opportunities lie ahead in India's influencer marketing boom? In the bustling world of social media, our favorite influencers are more than just faces on a screen. They are the voices we trust, the trendsetters we follow, and increasingly, the brand ambassadors we look to for recommendations. As they seamlessly weave endorsements into their content, showcasing products we both admire and use, a new era of consumer engagement is unfolding. This partnership between influencers and brands isn't just about marketing, it's about forging genuine connections and driving real impact. Let's explore how important brands and influencers are for each other and for consumers and viewers moving forward. As per the EY report, the Indian influencer marketing will grow at an 18% CAGR. This industry will grow from Rs 19 billion in 2023 to Rs 34 billion by 2026.

#Influencer #Marketing in India: $20B Opportunity * The Growing Importance of Influencer Marketing: * Influencer marketing is a mainstream marketing strategy in India. * It's used by over 70% of brands in India. * The market is projected to reach $20 billion by 2025. * The Impact of Platforms: * Instagram, YouTube, and TikTok are the most popular platforms. * Choose a platform that aligns with your target audience and brand image. * The Need for Authenticity: * Genuine connections between brands and influencers are crucial for successful campaigns. * Setting Goals and Tracking Results: * Set clear goals and objectives. * Track your results carefully to measure campaign effectiveness. * Building Long-Term Relationships: * Develop long-term relationships with influencers for trust and success. Source: https://lnkd.in/gMedk--e

🚀 Influencer marketing is booming to a staggering 34 billion by 2026, and here's why 👇 You must have a favorite influencer you love watching, whether a fashionista, food blogger, or gamer. These influencers have the power to captivate audiences, drive engagement, and, importantly, influence purchasing decisions. But what's fueling this remarkable surge? Let's dive into the top three reasons India's influencer marketing industry is skyrocketing. 🤳 Digital transformation Thanks to India's massive digitization, people turn to their favorite influencers for inspiration, entertainment, and purchasing advice. It's like having a personal BFF and shopper, someone who understands your tastes and preferences, all rolled into one! 📈 Micro-influencers on the rise While Instagram and YouTube are the primary choices of influencers, smaller platforms like Snapchat and Moj are gaining traction among younger audiences. Regional and micro-influencers are rising as they strongly sway within their particular geographic area or niche. Brands are tapping into their power to reach target audiences. 💲 Evolving compensation models As the influencer marketing industry matures, a significant shift is observed in compensation models. There's a growing trend towards performance-based models, where influencers are rewarded based on their ability to drive specific outcomes - such as clicks, conversions, or sales. This means that influencers are not just paid for their reach but for their actual impact on the brand's bottom line. Whether you're a brand seeking to harness the power of influencer marketing or an aspiring influencer eager to make your mark, now is the time to seize the opportunity and ride the wave of success that this booming industry promises! 🌟 #InfluencerMarketing #News #Marketing #DigitalMarketing

"A recent study by an influencer marketing platform revealed that over 60% of Instagram followers of nearly 2 out of 3 Indian influences are fake. The study finds that India is at the forefront of bot trends, though it’s rampant across the globe." Tap below to read more about it👇 📝- exchange4media #influencer #industry #news #trending #influencermarketing #fakeinfluencers #madinfluence

Did you know that the influencer marketing industry in India is expected to reach ₹34 billion by 2026, up from ₹19 billion in 2023? This significant growth is being driven by the increasing use of social media and the effectiveness of influencer marketing in reaching consumers. Tusharr Kumar, the COO of OML Entertainment, highlights how influencers are now pivotal in catering precisely to audience preferences, a role traditionally reserved for celebrities like actors, athletes, and musicians in advertising and entertainment. This shift acknowledges the rising prominence of creators-turned-influencers, diversifying the landscape of celebrity endorsement. From bespoke budgets to innovative performance models, the influencer realm is undergoing a metamorphosis. In this article learn how influencer marketing can elevate your brand strategy! Read more: https://lnkd.in/d88QgHrS #InfluencerMarketing #SocialMediaMarketing #DigitalMarketing #MarketingTrendsInIndia Himani Agrawal | Gunjan Arya | Only Much Louder

India's influencer marketing industry set to soar, reaching INR 3,375 crore by 2026, says EY's Big Bang Social Report. With Instagram and YouTube leading, brands are embracing influencer marketing for its impact. The report forecasts a 25% surge in 2024. Discover how influencers are reshaping brand strategies: https://lnkd.in/gqWpZHYe

India's influencer marketing industry set to soar, reaching INR 3,375 crore by 2026, says EY's Big Bang Social Report. With Instagram and YouTube leading, brands are embracing influencer marketing for its impact. The report forecasts a 25% surge in 2024. Discover how influencers are reshaping brand strategies: https://lnkd.in/e4xd72H7