Fairway Digital Media’s Post

SDRs are making more dials than ever—but here’s the problem: each dial costs $1 when you factor in labor costs. It’s time to focus on connects, not just activity. Think about it: if you’re choosing between navigating a switchboard 250 times a day or calling a mobile phone to set up a meeting, you choose the mobile phone every time. So why are 75%+ of calls going through switchboards? Because most teams don’t have the direct numbers. We do. Message me if you’d like to run what we call an 'Increased Engagement Test.' We’ll show you how many contacts you’re currently unable to reach and how we can fix it. Spoiler alert: your contact accuracy will likely jump from 15-20% to 70-80%+! Let’s stop wasting time and start making meaningful connections. #Sales #SDRs #DirectDials #Productivity #PipelineGrowth

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