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❓ How have prepaid funeral providers' offerings and journeys changed in light of regulation? - Some providers have reduced the number of products they offer. Dignity, meanwhile, has shifted to a modular product where customers can create their own plans. - Pure Cremation has moved to phone-based journeys. While these journeys have some advantages, they do lack transparency since the headline price is not available on the provider’s website. - Providers like Affordable Funerals and Golden Leaves make good use of tables with ticks and crosses. These tables are especially useful for informing customers of the limitations of products. What can be done to improve transparency? - Fees: Not all fees, such as doctors' or ministers' fees, are guaranteed. There can be a misunderstanding where customers believe there is no more left for their family to pay once they have purchased their plan. Providers must explain third-party cost allowances to ensure customers are aware their families might still incur additional expenses. - Cancellation Terms: Cancellation terms need to be more prominently displayed. They are often buried in the terms and conditions or FAQs, making them hard to find. Some cancellation fees can reach as high as £395, creating a significant barrier for customers wishing to leave. Additionally, for those who pay by instalments, some providers offer no refunds after 12 months. These conditions should be clearly communicated to customers prior to purchase. - Regional Pricing: One final thing for provides to consider is regional pricing. The majority of products on the market have one price for all customers regardless of where in the country they live, despite there being large variance in funeral costs across parts of the UK. It’s hard for funeral plan providers with one nationwide price to justify they are offering fair value for customers purchasing products in cheaper areas like Northern Ireland. To improve customer outcomes and offer fair value providers should consider introducing regional pricing models. By addressing these issues, providers can help customers make informed decisions and increase confidence in their chosen funeral plans. Read Harry Ashton's full analysis on our blog here: https://lnkd.in/gcsEQrtC

The Evolving Funeral Plan Market: How Providers Can Improve Transparency

The Evolving Funeral Plan Market: How Providers Can Improve Transparency

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