Behind the Scenes: My Experience in the Funeral Industry. It's week five at Lady Anne Funerals, and I’m reflecting on the incredible journey so far. Each day brings new challenges, but also deep fulfillment as we support families during difficult times. Here are some key lessons I’ve learned: 1. You Get What You Pay For: It is fascinating to observe the shift in how families approach funeral services. Many are now actively seeking quotes before making decisions. Back in the day, this was not the norm. Families would often rely on their local funeral homes. My colleagues have assured me that this trend is increasingly common, highlighting a more competitive landscape. Understanding these changes has been crucial for our ongoing growth and ability to thoughtfully and transparently meet families' needs. 2. Choice of Service: No Service, No Attendance (NSNA) can be the right choice for families. However, it is important to consider the realities of using larger online companies that offer services at a low cost. Visit https://lnkd.in/gqfHMUbY for more information. 3. Navigating a Competitive Market: As a 100% Australian-owned and independent company, we must work diligently to better position ourselves within a monopolised industry. I’ve been analysing current trends and collaborating with marketing to review and Reduce Cremation Prices, ensuring we remain relevant and accessible. 4. Contact Us Before You Need Us: At Lady Anne Funerals, clients can prearrange and prepay for their funeral, ensuring their farewell is tailored to their wishes. This thoughtful planning offers families peace of mind during a difficult time, allowing them to focus on healing without added stress. 5. Where Every Family is Special: My colleagues' compassion and dedication inspire me to grow personally and professionally. From planning services to celebrating lives, every moment reinforces our impact on those saying goodbye. 6. Proud partner with the National Funeral Directors Association of Australia (NFDA): Lastly, I am excited to work with the NFDA and other funeral homes to develop and introduce Industry legislation, Australian Standards and policies to reduce unethical competition and identify emerging pathways for success.
Congratulations you will be an asset to this role and organization values aligned!
Congrats Chrystal! You will be an amazing asset to them! 💗
Well done Chrystal
Vice Chairman at Riverside Business Chamber - Macquarie Park Ryde Business Chamber - LM. Master Sports Coach - Tennis and Table Tennis
2moChrystal - great place to work