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https://lnkd.in/d-DrCRV2 What specific qualities are you looking for in a coffin that aren't being met? But they don't have the coffin that my 'Mother' would have wanted It's completely understandable to want something that reflects your mother's wishes and personality. The right time to express your concerns is during a consultation, ideally when discussing options. You can say something like, “I don’t feel these coffins truly represent what my mother would have wanted.” This opens up a dialogue for them to show you alternatives that might be more fitting. Even then, they still don't have anything I like If none of the options resonate with you, it’s perfectly okay to let the funeral director know. You might say something like, “I appreciate your suggestions, but I’m not seeing anything that feels right for my mother.” They can often help you explore custom options or suggest alternatives that align more closely with what you have in mind. It’s important that you feel good about the choices you’re making. .What should I do to find a suitable coffin, consider these steps: Research: Look online for coffin options and styles that reflect your mother’s personality. Websites of funeral homes or specialized retailers can provide inspiration. Visit Multiple Funeral Homes: If possible, visit different funeral homes to see their selections. Each may have unique options. Ask About Custom Options: Some funeral homes allow for customization. You could design something that truly represents her. Consider Personal Touches: Think about adding personal elements, like her favorite colors or materials. Consult with Family: Talk to family members to gather ideas and ensure that everyone’s sentiments are considered. Check Online Retailers: Some websites specialize in coffins and may offer more variety than local funeral homes. Budget Considerations: Determine your budget ahead of time to narrow down your options while still considering what feels right. Taking your time to find something meaningful is important.

Addressing Funeral Home Concerns About Offering DNA Memorial: 1. "It's new; no one else is doing it." Answer: DNA Memorial isn’t new—it’s been around since 2012. While there were some initial growing pains as it adapted to the funeral industry, since 2019, the service has been significantly streamlined and enhanced with support from Global Genetic Health, making it a trusted and reliable option for families. 2. "It’s hard to do." Answer: Not at all! The process is simple and quick, taking only about 5 minutes with a cheek swab and online ordering. It’s straightforward, efficient, and easy to incorporate into your current services. 3. "It’s out of the wheelhouse of funeral directors; it feels uncomfortable." Answer: We get it—DNA services might seem outside the usual scope. That’s why we offer three basic packages specifically designed for funeral homes, with detailed collateral to support your team. Any extra questions are directed to us, so you can feel confident without being overwhelmed. 4. "My families wouldn’t want it." Answer: Actually, many of our new funeral home clients are here because families requested the service. How do you know what your client families want unless you ask? Offering DNA Memorial as an option every time empowers families to make informed choices about preserving their loved one’s legacy. Offering DNA Memorial sets your funeral home apart and meets a growing demand from families who value the ability to preserve genetic information for future generations.

🔍 I spend a lot of time researching markets as part of my daily routine because understanding industry shifts is key to staying ahead and helping businesses innovate. And one market that’s undergone significant transformation in recent years is the UK funeral industry. 🏴⚰️ The landscape has long been steeped in tradition, but it’s changing rapidly. From personalized ceremonies to digital memorials, families are seeking more customized experiences to honor their loved ones. 💐 👉 What’s Driving the Change? Shift in Preferences: A growing number of people are opting for non-traditional funerals that reflect personal values, from woodland burials to direct cremations.🌳 Transparency & Affordability: With the CMA’s increased scrutiny and a demand for greater pricing transparency, families want to know exactly what they’re paying for—and why. 🔍 Embracing Technology: Digital tributes, live-streamed services using providers like Foveo Memorial Services Inc., and even virtual reality memorials are gaining traction, connecting distant loved ones and making ceremonies more accessible. 📱🌐 Focus on Sustainability: Eco-friendly options such as biodegradable coffins and natural burials are no longer niche but a preferred choice for environmentally conscious families. 🌿 One standout in this tech-driven transformation is Membrance.co.uk. Their innovative digital tribute platform allows families to create and share beautiful, lasting memorials that celebrate the life and legacy of their loved ones. To stay ahead of the curve, Membrance is set to launch a SaaS edition of their platform soon, specifically designed to assist funeral homes and the bereaved in navigating this evolving market. This new offering will empower funeral homes with the tools they need to seamlessly integrate digital tributes into their services, providing families with a meaningful and lasting way to remember their loved ones. 💻🌟 💼 We will be working closely with Membrance to help more funeral homes demo the SaaS model and bring it to perfection. By collaborating with leading industry players, we’re ensuring that the platform not only meets the needs of funeral homes but exceeds the expectations of families seeking personalized and innovative memorial solutions. This partnership is paving the way for a tech-driven, compassionate future for the UK funeral industry. 💡 Opportunities Ahead Funeral directors and service providers who embrace these shifts—especially digital innovations like those from Membrance—will not only meet the changing needs of their communities but also pave the way for a more compassionate, transparent, and innovative industry. 🔗 If you're in the funeral business or considering your options, how are you adapting to these changes? Let's connect and discuss. 💬 #funeralhomemarketinggroup #membrance #marketresearch #personalizedservices

Unlock a Lasting Legacy with DNA Memorial Dear Funeral Directors, In the heart of every community, your funeral home stands as a pillar of support, compassion, and care during life’s most challenging moments. As you strive to offer services that honor and preserve the memories of loved ones, we invite you to enhance your offerings with a revolutionary service: DNA Memorial. Why Offer DNA Memorial? 1. Differentiate Your Funeral Home: In an industry where compassion meets innovation, set your funeral home apart by providing a unique and invaluable service. DNA Memorial allows families to preserve their loved ones' genetic legacy, offering comfort and connection for generations to come. 2. Provide Enduring Value: Families trust you to help them memorialize their loved ones in meaningful ways. DNA Memorial goes beyond traditional keepsakes, offering a tangible link to the past and a gateway to the future. By preserving a DNA sample, you enable families to explore their ancestry, understand genetic health risks, and maintain a physical piece of their loved one forever. 3. Empower Families with Knowledge: DNA Memorial provides families with the opportunity to gain profound insights into their genetic heritage and health. This knowledge can guide them in making informed health decisions, understanding genetic predispositions, and fostering a deeper connection to their ancestry. 4. Create an Advertizable Service: Incorporating DNA Memorial into your offerings gives you a powerful marketing tool. Highlight this innovative service in your advertising and community outreach, showcasing your commitment to providing cutting-edge, compassionate care. Families seeking comprehensive memorial services will be drawn to your unique and forward-thinking approach. 5. Foster Long-Lasting Relationships: By offering DNA Memorial, you build lasting relationships with families who will appreciate your dedication to preserving their legacy. This service not only addresses their immediate needs but also offers them a lifelong connection to their heritage, strengthening their trust and loyalty to your funeral home. Join the Future of Memorial Services By partnering with DNA Memorial, you provide a service that resonates deeply with families, offering them a precious and irreplaceable gift. Embrace this opportunity to lead the way in the funeral industry, combining tradition with innovation to honor and celebrate lives in the most profound way. Contact us today to learn more about incorporating DNA Memorial into your offerings. Together, let's create lasting legacies that endure through generations. [email protected]

🌟 Elevate Your Funeral Home Services with DNA Memorial! 🌟 Are you looking to enhance your funeral home services, increase family loyalty, and grow your revenue streams? Look no further! Introducing DNA Memorial – a groundbreaking addition to your offerings that adds a unique and deeply meaningful dimension to the memorialization process. Incorporating DNA Memorial into your services not only sets you apart from competitors but also provides families with a lasting connection to their loved ones. Here's why you should consider adding DNA Memorial to your repertoire: Preserving Legacies: DNA Memorial allows families to capture and preserve the genetic information of their loved ones for generations to come. It's a tangible way to keep memories alive and ensure that future generations have a piece of their ancestry. Enhanced Personalization: Offer families the opportunity to create custom keepsakes, such as DNA jewelry or artwork, incorporating the genetic material of their loved ones. These personalized mementos serve as comforting reminders and treasured heirlooms. Increased Revenue: By expanding your service offerings to include DNA Memorial, you open up new revenue streams for your funeral home. Families are willing to invest in unique and meaningful ways to honor their loved ones, providing you with additional income opportunities. Building Loyalty: Providing innovative services like DNA Memorial fosters stronger connections with families. When you go above and beyond to meet their needs and desires, you build trust and loyalty that can lead to repeat business and referrals. Expanding Your Reach: Diversifying your services with DNA Memorial allows you to attract a broader audience. Appeal to families who value modern memorialization options and want to explore innovative ways to commemorate their loved ones. Don't miss out on the opportunity to elevate your funeral home services and create lasting impressions for your clients. Contact us today to learn more about how DNA Memorial can revolutionize your offerings and benefit both your business and the families you serve. #FuneralHomeServices #DNAMemorial #Innovation #FamilyLegacy #Personalization #BusinessGrowth

❓ How have prepaid funeral providers' offerings and journeys changed in light of regulation? - Some providers have reduced the number of products they offer. Dignity, meanwhile, has shifted to a modular product where customers can create their own plans. - Pure Cremation has moved to phone-based journeys. While these journeys have some advantages, they do lack transparency since the headline price is not available on the provider’s website. - Providers like Affordable Funerals and Golden Leaves make good use of tables with ticks and crosses. These tables are especially useful for informing customers of the limitations of products. What can be done to improve transparency? - Fees: Not all fees, such as doctors' or ministers' fees, are guaranteed. There can be a misunderstanding where customers believe there is no more left for their family to pay once they have purchased their plan. Providers must explain third-party cost allowances to ensure customers are aware their families might still incur additional expenses. - Cancellation Terms: Cancellation terms need to be more prominently displayed. They are often buried in the terms and conditions or FAQs, making them hard to find. Some cancellation fees can reach as high as £395, creating a significant barrier for customers wishing to leave. Additionally, for those who pay by instalments, some providers offer no refunds after 12 months. These conditions should be clearly communicated to customers prior to purchase. - Regional Pricing: One final thing for provides to consider is regional pricing. The majority of products on the market have one price for all customers regardless of where in the country they live, despite there being large variance in funeral costs across parts of the UK. It’s hard for funeral plan providers with one nationwide price to justify they are offering fair value for customers purchasing products in cheaper areas like Northern Ireland. To improve customer outcomes and offer fair value providers should consider introducing regional pricing models. By addressing these issues, providers can help customers make informed decisions and increase confidence in their chosen funeral plans. Read Harry Ashton's full analysis on our blog here: https://lnkd.in/gcsEQrtC

In my latest blog, I take a look at the evolving prepaid funerals market over the past year. Discover what they’re excelling at and where improvements are still needed, especially in the context of the consumer duty regulations

📢 Funeral Homes have SPOKEN and Legacy is LISTENING! 📢 Since 1998, Legacy has been committed to announcing every death in the United States. We started with partnerships with newspapers and have grown to partner with funeral homes nationwide. This collaboration has enabled us to offer unparalleled opportunities, traffic, and exposure. 🚫 We’re excited to announce a big change: NO MORE confusing one-line death notices! 🚫 Only obituaries from our direct funeral home and newspaper partners will be published on Legacy.com. 🔍 Why Legacy? ✨ Traffic: With 44 million monthly unique visitors, Legacy is the largest destination in the U.S. for obituary and funeral home information. ✨ Communities: Thousands of communities rely on Legacy for obituaries and announcements. Participating funeral homes gain exposure to millions of email subscribers. 🌟 Introducing Legacy Pro Business! Control 100% of your brand and obits on Legacy with these key benefits: 🔗 20+ backlinks to drive traffic to YOUR website. 💐 Ecommerce (flowers & trees) sales directed to YOUR store. 📝 Guestbooks redirected to YOUR funeral home guestbook. 📊 Monthly competitor call volume data (ObitData) available. Join us in harnessing the power of Legacy, the most visited website for obituaries and funeral home information. Embrace the change and benefit from the continuous improvements designed for funeral homes and the families you serve. #LegacyPro #FuneralHomes #Obituaries #LegacyUpdate #FuneralDirectors #CommunitySupport #BrandControl Check out the full article here on ConnectingDirectors.com: https://lnkd.in/ey9cc8-K

Today, I opted to NOT take on a client ( approximately $ 5-7k monthly for 6 months ) who is in the funeral service industry and wants to grow his marketshare. Now to be clear, I wanted the client and definitely can increase their exposure in ways that would cause more potential consumers to consider them, I am 100% certain of that. Their bigger problem is “why have they lost some of their market share” ? They have used various industry consultants to help them adjust prices, policies and reduce overhead which all sounds good on the surface. In the past year or so, they have gotten several bad google reviews and direct complaints to the owner about dissatisfaction. The owner is NOT involved in day to day operations. Now, consider a marketing program that feeds more people into the company that seems to be providing less than desired services. It's like adding more houses to an inadequate electrical grid that you know is likely to fail, all while advertising plenty of electricity. Being top of mind can be good and it truly can be bad but, funeral home owners get to decide which it will be for them. If you are not providing high levels of service in your community and making clients extremely satisfied, do you really want to be the subject of MORE conversations in church, at the grocery store, amongst hospice workers or any number of local groups that likely contain vocal participants more than happy to share their sub-par experiences ? This to me is almost like some of the consolidators that continue buying businesses for the cash flow while ignoring the simple fact that eventually, they need to understand how to operate or they will fail ( but that is another subject for yes, another day ). Before you consider engaging in a marketing plan that will get more eyeballs on your business and make you the topic of more local discussions, you better be sure your services can survive the attention in a positive way. Many who sell marketing services or consulting might not agree with what I am saying but, I am not just a guy who decided one day that funeral service looked like a good business and started soliciting clients. I have first hand experience and have met with thousands of families in my own very successful funeral home. At least consider this all before you start your next promotion, are you serving the clients you already have at the highest level possible ? Best wishes for a successful last quarter of the year !