• JILL RAFF, EX2CX® Advisor’s Post

For restaurants — it's time to rethink local marketing! 💡 Chef Adam Lamb shares excellent advice for restaurants right now. The key takeaway? Lean into authenticity. Don't be afraid to show your personality with fun, playful marketing tactics. People are drawn to authenticity. Listen to the full episode: ➡️ https://hubs.ly/Q02TFLNG0 What's one way you could inject more authenticity into your brand? #RestaurantMarketing #AuthenticBranding #LocalMarketing #LocalAdvertising #LocalMarketingPodcast

Which approach do you prefer? POV: You dine at a restaurant and savour their signature dish. Impressed, you decide to add it to your cooking repertoire. #1  Preparing a dish is made simpler with a recipe, with all ingredients and their proportions. #2 It becomes even much easier if you attend a culinary master class led by an experienced chef, ensuring your success under expert guidance. 💡 The same principle applies to personal branding. While you could independently gather knowledge from books, articles, videos, and tutorials to activate your brand, there's a more efficient option: 🧠 Creating a strong brand system tailored specifically to you by a personal brand strategist. I invite you to streamline your path to success 🚀. Ready to facilitate 2 experts/entrepreneurs to activate their brands in April-May.  _______________________________________________ Let's audit your personal brand and what you want to accomplish developing it at the discovery call. DM or book a meeting through the featured section.  Our call is no strings attached #PersonalBrandStrategy #SuccessPath #BrandActivation #BrandSystem #ExpertGuidance #StreamlineSuccess #BrandConsultation #DiscoveryCall #Careersuccess #Investment

🍽️ Imagine going to a restaurant where the chef decides what you'll eat without considering your preferences. That's not service—it's presumption. Similarly, in business, our role is to listen to our audience and fulfill their needs, not impose our own agenda. 🎥 Gain valuable insights from David Vidales's reels on understanding customer needs and serving them effectively. Learn how to prioritize empathy and market listening in your entrepreneurial journey for sustainable success! https://lnkd.in/ggrACfPq #DavidVidales #CustomerEmpathy #MarketUnderstanding #BusinessInsights #SuccessMindset #EmpathyInAction #CustomerCentricity #EntrepreneurialWisdom #TakeActionNow #LearnFromTheBest #theAdventureParadox

Creating value isn’t just about the product itself, but how it’s presented. This simple dish shows how thoughtful presentation can elevate even the most ordinary meal, making it more appealing and valuable. In today’s market, where experience often trumps price, small details like these can make a big difference. It’s a reminder that in both food and business, the way you package and present your offerings can turn something simple into something extraordinary.

As Adam Lamb wisely states: When it comes to restaurant local marketing, authenticity is the secret ingredient! 👩🍳 Consumers crave genuine connections and interactions from brands. They want to know the real personalities behind the Instagram feed or polished website. So don't be afraid to showcase who you are, flaws and all. Let your passion, quirks and purpose shine through creatively across your platforms. Listen to the full episode here: https://hubs.ly/Q02rVmSJ0 What's one way you could inject more authenticity into your restaurant's marketing right now? Share your ideas below! 👇 #authenticity #restaurantmarketing #supportlocal #communitybuilding #adamlamb

If you own a brand, prioritize quality over quantity. I saw a video where a creator reviewed a restaurant, Chili's. In her review, she talked about how cheesy one of the menu items was. That single video resulted in a 40% increase in their Q3 revenue, all from one organic post. When the creative content is good, it gets seen widely—even without spending on media. Some products don't need much introduction because customers already recognize their value. It's now up to the brand to decide how to promote the product. Another example is the Stanley Cup incident. The accident generated over 9 million views and showcased the product's quality. When your product or service is good, people will talk about it, review it, and refer others to you. So, when you create a product or service, don’t just make it—make it to a high standard. Prioritize quality. It doesn’t have to be abundant; even if it’s limited, it can be a special edition. #Day8

If you own a brand, prioritize quality over quantity. I saw a video where a creator reviewed a restaurant, Chili's. In her review, she talked about how cheesy one of the menu items was. That single video resulted in a 40% increase in their Q3 revenue, all from one organic post. When the creative content is good, it gets seen widely—even without spending on media. Some products don't need much introduction because customers already recognize their value. It's now up to the brand to decide how to promote the product. Another example is the Stanley Cup incident. The accident generated over 9 million views and showcased the product's quality. When your product or service is good, people will talk about it, review it, and refer others to you. So, when you create a product or service, don’t just make it—make it to a high standard. Prioritize quality. It doesn’t have to be abundant; even if it’s limited, it can be a special edition. #Day8

Be like Hawaiian Pizza, not The Lot. Alright, here’s another fun analogy we’ve cooked up.👨🍳 Hawaiian Pizza: Some folks love it and devoutly claim it as their favorite pizza, while others wouldn’t touch it with a ten-foot pole. Italians think it’s sacrilegious, and Gordon Ramsay famously said, and I quote, “You don’t F*¢£¡$#! put pineapple on pizza!” But have you ever noticed something interesting about “The Lot”? Nobody has much to say about it, right? Well, there’s a reason for that… Imagine if Hawaiian pizza were a brand. It’s doing many things right: simple and consistent toppings, a distinctive appearance that stands out on any menu board, and a clear flavor profile that you can’t mistake — love it or hate it, Hawaiian pizza is instantly recognisable and speaks to many ‘true fans’. Now, let’s talk about The Lot by comparison. It’s hard to even define what ‘The Lot’ is, for a start (so you never really know what you’re going to get). Though the exact toppings vary from restaurant to restaurant, it always looks messy, and the cacophony of ingredients fighting for your taste buds’ attention typically results in a lackluster experience. By trying to be everything to everyone and standing for nothing, The Lot fails to capture the heart or scorn of anyone, if it’s even being part of the conversation at all. The key takeaways here: 👉 Don’t be too diverse with your brand’s offerings, this defocuses and dilutes your brand. 👉 Be clear in your visual communication; failing to do this results in confusion and can cause inaction. Clarify and keep it simple. 👉 Consider how your brand communicates through appearance, and be intentional. Don’t assimilate; differentiate. "If no one hates it, no one really loves it" — Jessica Walsh At Univers we help businesses increase leads and revenue by clarifying and strengthening brand communication. If your brand communication is in need of development or transformation — drop us a line at: [email protected] #design #business #consulting #branding #website

What feeling does your brand inspire before and after people buy from you? Which emotion is the motivator? For example, a fast food chain and an elegant restaurant may both be appealing to hungry people – but what feeling does each hope to generate? THAT is the emotion that needs to be communicated in your content.

Be like Hawaiian Pizza, not The Lot. Alright, here’s another fun analogy we’ve cooked up.👨🍳 Hawaiian Pizza: Some folks love it and devoutly claim it as their favorite pizza, while others wouldn’t touch it with a ten-foot pole. Italians think it’s sacrilegious, and Gordon Ramsay famously said, and I quote, “You don’t F*¢£¡$#! put pineapple on pizza!” But have you ever noticed something interesting about “The Lot”? Nobody has much to say about it, right? Well, there’s a reason for that… Imagine if Hawaiian pizza were a brand. It’s doing many things right: simple and consistent toppings, a distinctive appearance that stands out on any menu board, and a clear flavor profile that you can’t mistake — love it or hate it, Hawaiian pizza is instantly recognisable and speaks to many ‘true fans’. Now, let’s talk about The Lot by comparison. It’s hard to even define what ‘The Lot’ is, for a start (so you never really know what you’re going to get). Though the exact toppings vary from restaurant to restaurant, it always looks messy, and the cacophony of ingredients fighting for your taste buds’ attention typically results in a lackluster experience. By trying to be everything to everyone and standing for nothing, The Lot fails to capture the heart or scorn of anyone, if it’s even being part of the conversation at all. The key takeaways here: 👉 Don’t be too diverse with your brand’s offerings, this defocuses and dilutes your brand. 👉 Be clear in your visual communication; failing to do this results in confusion and can cause inaction. Clarify and keep it simple. 👉 Consider how your brand communicates through appearance, and be intentional. Don’t assimilate; differentiate. "If no one hates it, no one really loves it" — Jessica Walsh At Univers we help businesses increase leads and revenue by clarifying and strengthening brand communication. If your brand communication is in need of development or transformation — drop us a line at: [email protected] #design #business #consulting #branding #website