Univers’ Post

Be like Hawaiian Pizza, not The Lot. Alright, here’s another fun analogy we’ve cooked up.👨🍳 Hawaiian Pizza: Some folks love it and devoutly claim it as their favorite pizza, while others wouldn’t touch it with a ten-foot pole. Italians think it’s sacrilegious, and Gordon Ramsay famously said, and I quote, “You don’t F*¢£¡$#! put pineapple on pizza!” But have you ever noticed something interesting about “The Lot”? Nobody has much to say about it, right? Well, there’s a reason for that… Imagine if Hawaiian pizza were a brand. It’s doing many things right: simple and consistent toppings, a distinctive appearance that stands out on any menu board, and a clear flavor profile that you can’t mistake — love it or hate it, Hawaiian pizza is instantly recognisable and speaks to many ‘true fans’. Now, let’s talk about The Lot by comparison. It’s hard to even define what ‘The Lot’ is, for a start (so you never really know what you’re going to get). Though the exact toppings vary from restaurant to restaurant, it always looks messy, and the cacophony of ingredients fighting for your taste buds’ attention typically results in a lackluster experience. By trying to be everything to everyone and standing for nothing, The Lot fails to capture the heart or scorn of anyone, if it’s even being part of the conversation at all. The key takeaways here: 👉 Don’t be too diverse with your brand’s offerings, this defocuses and dilutes your brand. 👉 Be clear in your visual communication; failing to do this results in confusion and can cause inaction. Clarify and keep it simple. 👉 Consider how your brand communicates through appearance, and be intentional. Don’t assimilate; differentiate. "If no one hates it, no one really loves it" — Jessica Walsh At Univers we help businesses increase leads and revenue by clarifying and strengthening brand communication. If your brand communication is in need of development or transformation — drop us a line at: [email protected] #design #business #consulting #branding #website

Which approach do you prefer? POV: You dine at a restaurant and savour their signature dish. Impressed, you decide to add it to your cooking repertoire. #1  Preparing a dish is made simpler with a recipe, with all ingredients and their proportions. #2 It becomes even much easier if you attend a culinary master class led by an experienced chef, ensuring your success under expert guidance. 💡 The same principle applies to personal branding. While you could independently gather knowledge from books, articles, videos, and tutorials to activate your brand, there's a more efficient option: 🧠 Creating a strong brand system tailored specifically to you by a personal brand strategist. I invite you to streamline your path to success 🚀. Ready to facilitate 2 experts/entrepreneurs to activate their brands in April-May.  _______________________________________________ Let's audit your personal brand and what you want to accomplish developing it at the discovery call. DM or book a meeting through the featured section.  Our call is no strings attached #PersonalBrandStrategy #SuccessPath #BrandActivation #BrandSystem #ExpertGuidance #StreamlineSuccess #BrandConsultation #DiscoveryCall #Careersuccess #Investment

Ever felt like your brand story is a catchy phrase, but it lacks... magic? That was me with #EatLikeADiva at Diva Restaurants. It was everywhere – menus, napkins, even the chef coats – but what did it truly mean? In a world overflowing with restaurant options, I knew we needed to stand out. But how? That's when I realized the answer wasn't fancier ingredients or a flashier logo. It was our story! Features are cool, but stories sell. Imagine someone listing all the ingredients in the dish versus telling you a story about a family recipe passed down through generations. See the difference? So, I embarked on a mission to rediscover the meaning of #EatLikeADiva. I started by asking our team, this incredible bunch who live and breathe food and hospitality. Their answers, though varied, painted a beautiful picture: unmatched quality and flavours that linger long after the last bite. But there was more. Many connected #EatLikeADiva with our founder, Chef Ritu Dalmia. It wasn't just a meal, it was the exceptional culinary experience she would curate herself – a celebration of taste presented with elegance, the very essence of Diva. This was the turning point. #EatLikeADiva wasn't just a tagline, it was a feeling. It was about feeling confident that you'd have a flawless experience. It was about feeling loved, empowered, and like a true diva! That's the power of brand narrative. It's not just words; it's the emotions they evoke. Ready to find your brand's magic? Here are some tips I learned along the way: Know Your Why: What's the purpose behind your brand? Who are you trying to feed (literally and figuratively)? Be Authentic: Let your brand's true voice shine through. Tell Your Story Consistently: Every touchpoint should be part of the narrative. What's your brand story? Share it in the comments! #Branding #Marketing #Restaurants #BrandStorytelling #BrandNarrative #EmotionalMarketing

Your brand strategy is your recipe for success! 🍽️ Just like a chef perfects their signature dish, fine-tune your approach to stand out and satisfy your customers. Let's cook up something amazing together! #MarketingTips #RestaurantOwner

🍴 The Secret Sauce of Menu Success 🍴 Ever wondered why some menus instantly grab your attention and keep you coming back for more? It’s not just about the food—it’s about menu psychology, a science that turns ordinary menus into powerful sales tools. Here are 3 strategies successful restaurants use to make their menus irresistible: 🔑 Highlight Profitable Dishes 💡 Why it works: Subtle visual cues guide diners toward high-margin items without them realizing it. ✨ Pro Tip: Use symbols (like stars or chef’s hats), bold fonts, or coloured boxes to make these dishes stand out. For example: 🥇 Signature Dish: Highlight your most popular, high-profit item. 🌟 Staff Favourite: Encourage curiosity with a trusted recommendation. 🔑 Use Descriptive Names 💡 Why it works: Words matter! Descriptive names evoke emotion and increase perceived value. ✨ Pro Tip: Instead of “Grilled Salmon,” try “Succulent Wild-Caught Alaskan Salmon.” Notice how the latter sounds more enticing—and worth a higher price? 🔑 Leverage Eye Movement 💡 Why it works: Research shows diners’ eyes are naturally drawn to specific areas of a menu, like the top-right corner or centre. ✨ Pro Tip: Place your high-margin items in these “hot spots” to increase their visibility and sales. Bonus Tip: Include a “Decoy Dish” 🍽️ Place a premium-priced item on your menu to make other high-margin dishes seem more reasonably priced. This tactic subtly influences customer choice. Your Turn: Which of these menu engineering strategies do you already use? Or are there other tricks you’ve found successful? Let’s swap ideas—share in the comments below! Want to optimize your menu and boost profits? I can help you design a menu that not only looks great but also drives sales. Drop me a message to get started! #MenuEngineering #FoodIndustryTips #RestaurantSuccess #EntrepreneurLife

Attention all foodies and business owners! Say goodbye to boring, generic menus and hello to a feast for the eyes that will have your customers craving more. Menus are not just a list of dishes; they're a tantalizing invitation to indulge in your culinary creations. Imagine your customers opening up a beautifully crafted menu, with each page revealing a new and exciting dish. The vivid descriptions and enticing images will have their taste buds dancing with anticipation. We'll collaborate with you to create a menu that perfectly captures the essence of your brand, leaving your customers craving for another bite. How will you utilize Kessler Creative in your next project? #MenuInspo #DeliciousDesigns #CulinaryCreations #FoodPresentation #RestaurantMarketing #FeastForTheEyes #CraveWorthy #KesslerCreative #PrintMarketing #CulinaryCreativity #BrandImpression #BusinessGrowth

Your Asian Fusion Brand: Spice Up Your Life or Be a Flavorless Flop 🌶️ New Asian fusion restaurant owners, listen up. Your brand isn’t just a logo or a tagline. It's the soul of your business. Wanna stand out in a crowded market? Stop being generic. Find your flavor. Own it. 💥 A strong brand identity is like the perfect blend of spices. It’s what makes people crave your food and come back for seconds. And guess what? A loyal customer is the secret ingredient to long-term success. 😋 Social media is your kitchen, and your brand is the star chef. Use it to tell your story, connect with your audience, and create a buzz around your restaurant. Consistency is key, Make sure your brand voice and visuals are on point across all platforms. 📸 Don’t believe me? Ask any successful restaurant. They’ll tell you "Brand is everything". Ready to level up your game? Let’s chat. Book a free consultation and let’s create a brand that’s hotter than your hottest dish. 🔥 P.S. Think your brand is fire? Prove it in the comments. Let’s talk about how social media can help you build a loyal following. 🚀 #asianfusionrestaurant #restaurantbranding #foodbranding #socialmediamarketing #brandidentity #smallbusiness #restaurantmarketing #foodie #gastronomy #restauranttips Imagine this: A strong brand identity is the foundation of your restaurant empire. Without it, you're just another place to grab a bite. But with a solid brand, you're building a loyal army of food enthusiasts. This army will not only fill your tables but also become your biggest advocates, spreading the word about your amazing food and exceptional service. Let's build your empire together. 💪

What feeling does your brand inspire before and after people buy from you? Which emotion is the motivator? For example, a fast food chain and an elegant restaurant may both be appealing to hungry people – but what feeling does each hope to generate? THAT is the emotion that needs to be communicated in your content.

Recipe videos aren't just about showcasing a dish; they're about crafting an experience that tantalizes the senses and inspires culinary creativity. Behind every mouthwatering shot lies a meticulous process involving set design, food styling, talented individuals, and a whole lot of passion. ✨ From selecting the perfect background to arranging each ingredient with precision, our team pours heart and soul into every frame. We understand that every detail matters, from the lighting to the presentation, ensuring that your audience is left craving more. Ready to elevate your culinary content? Let us bring your vision to life with our expertise in food video production. Whether it's a recipe tutorial, a cooking show, or a promotional video for your culinary brand, we're here to make it happen. Reach out today and let's cook up something unforgettable together! #socialsnacksvideo #prego Campbell's #brandvideos #videomarketingforbrands #videomarketing