If you own a brand, prioritize quality over quantity. I saw a video where a creator reviewed a restaurant, Chili's. In her review, she talked about how cheesy one of the menu items was. That single video resulted in a 40% increase in their Q3 revenue, all from one organic post. When the creative content is good, it gets seen widely—even without spending on media. Some products don't need much introduction because customers already recognize their value. It's now up to the brand to decide how to promote the product. Another example is the Stanley Cup incident. The accident generated over 9 million views and showcased the product's quality. When your product or service is good, people will talk about it, review it, and refer others to you. So, when you create a product or service, don’t just make it—make it to a high standard. Prioritize quality. It doesn’t have to be abundant; even if it’s limited, it can be a special edition. #Day8
Victory Egharevba’s Post
More Relevant Posts
-
If you own a brand, prioritize quality over quantity. I saw a video where a creator reviewed a restaurant, Chili's. In her review, she talked about how cheesy one of the menu items was. That single video resulted in a 40% increase in their Q3 revenue, all from one organic post. When the creative content is good, it gets seen widely—even without spending on media. Some products don't need much introduction because customers already recognize their value. It's now up to the brand to decide how to promote the product. Another example is the Stanley Cup incident. The accident generated over 9 million views and showcased the product's quality. When your product or service is good, people will talk about it, review it, and refer others to you. So, when you create a product or service, don’t just make it—make it to a high standard. Prioritize quality. It doesn’t have to be abundant; even if it’s limited, it can be a special edition. #Day8
To view or add a comment, sign in
-
What feeling does your brand inspire before and after people buy from you? Which emotion is the motivator? For example, a fast food chain and an elegant restaurant may both be appealing to hungry people – but what feeling does each hope to generate? THAT is the emotion that needs to be communicated in your content.
To view or add a comment, sign in
-
Before we took this client on, we had to come up with a plan. Step one was to find a creative direction for the brand, which was to let people know they could enjoy the cheapest food while still receiving the highest quality. Step two was to develop a unique content strategy that hadn't been executed in the restaurant scene before—and we did just that. Laziza Biryani takes pride in serving and showcasing how delicious Asian cuisine can be at affordable prices. We asked ourselves, "How can we promote this while maintaining a premium brand image?" That’s when we came up with the first video for Laziza Biryani that instantly went viral and incorporated all of these elements. In the first video, we achieved over half a million views, which led to a huge spike in brand awareness and brought customers from across the local community. Don’t believe us? Just take a look! At UTD Media, if you're a business looking for similar results, get in touch now, and let’s discuss how we can help you succeed!
How Laziza Biryani Became one of East London's Top Restaurant!
To view or add a comment, sign in
-
Media is the raw material that enables your restaurant to communicate powerfully with the market 👉🏽 Don’t leave it to chance. Checklists are where PROCESS begins. Next, get it done on a consistent basis. You can send this to your team and say, “We need this done every week / month / quarter.” Cliches are cliches for a reason—usually because they’re true: “People taste first with their eyes.” And as Ogilvy said: “Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images.” DM “MEDIA CHECKLIST” and I’ll get a copy of this simple checklist over to you. #restaurantmarketing #restaurantgrowth #restaurantadvertising #restaurantads #restaurantphotography #marketing #localmarketing #marketingtips #MarketingStrategy #smallbusinessmarketing
To view or add a comment, sign in
-
You don’t buy a dress because you need clothes, you buy a dress that you Look & Feel good in! You don’t eat at a restaurant because you need food; you eat at a restaurant to escape a bit, to enjoy food you did not have to prepare, and maybe to enjoy a good conversation. Challenge: Comment below if you know what you are selling. #marketing #marketingvideo #digitalmarketing #videoproduction
To view or add a comment, sign in
-
As Adam Lamb wisely states: When it comes to restaurant local marketing, authenticity is the secret ingredient! 👩🍳 Consumers crave genuine connections and interactions from brands. They want to know the real personalities behind the Instagram feed or polished website. So don't be afraid to showcase who you are, flaws and all. Let your passion, quirks and purpose shine through creatively across your platforms. Listen to the full episode here: https://hubs.ly/Q02rVmSJ0 What's one way you could inject more authenticity into your restaurant's marketing right now? Share your ideas below! 👇 #authenticity #restaurantmarketing #supportlocal #communitybuilding #adamlamb
To view or add a comment, sign in
-
**Get to Know Christina: Sip by Sip! 🍻🍸** If you were a craft beverage, what would you be and why? 🗨️ Definitely an artisan cocktail—complex, a little spicy, with a twist of something unexpected. It’s all about the layers! In your opinion, what's the secret ingredient to a great craft beverage brand? 🗨️ A dash of authenticity, a sprinkle of storytelling, and a generous pour of community spirit. The perfect recipe for a brand that leaves a lasting impression! How do you incorporate your love for craft beverages into your work? 🗨️ Much like the perfect cocktail, I blend creativity, strategy, and a splash of fun into every project. Craft beverages are all about experiences, and I aim to bottle that excitement in every brand I touch. __________________ #CraftBeverages #CreativeMarketing #AuthenticBranding #BeverageIndustry #BrandStorytelling #CocktailCreativity #MarketingStrategy #ProfessionalNetworking #ArtisanCocktails
To view or add a comment, sign in
-
Cosy Autumn days & winter nights where we spend a lot more time at home may have forced me to join the ‘Good Pair Days’ wine club. 🍷 As a marketer, I’m pretty impressed with how your first order turns up. LOVE the branding, the tasting notes, food pairings and recipe cards you receive with every bottle you choose, as well as receiving a stylish cheeseboard cooler, insulated wine tumblers & insulated wine bottle as a new subscriber to their club. As a brand they’ve thought about every single detail and in my eyes they’ve nailed it! Shows how important branding and offering a great customer experience really is. I’m forced to take a photograph and share how awesome my order is when it arrives, and I’ll definitely be telling my friends and family about the club! - Social sharing ✔️ - Word of mouth ✔️ - Great customer experience ✔️ - Smooth ordering process ✔️ - Great website ✔️ - Branding on point ✔️ - Positive Customer review left ✔️ Sold. Is it weekend yet!?🍷😉ha! #winesubscription #subscriptionservice #branding
To view or add a comment, sign in
-
Brewing Up Success: Your Cafe & Restaurant Strategy in 3 Espresso Shots ☕️ 1. Know Your Beans (Target Market): Who are you serving? Craft a menu and vibe that makes them say "YES!" 2. Perfect Your Roast (Unique Selling Point): What makes you stand out from the crowded coffee shop corner? 3. Whip Up Engagement (Marketing Magic): Social media stories hotter than a fresh latte! To get detailed strategy, DM us. #entrepreneur #foodservice #marketing
To view or add a comment, sign in
-
Stop hiding behind the jargon and cliches. It's time to start telling people what you actually do." In an industry littered with 'creative game changers', it's easy to lose sight of your agency's unique voice. By clearly communicating your offerings, you can attract the clients that need what you provide. Think about it this way: Would you be more likely to choose a restaurant that promises to 'revolutionize your taste buds' or one that serves 'authentic homemade Italian pasta'? The same principle applies to agencies. The clearer you are about your services, the more likely you'll attract clients who need exactly those. Be clear, be concise, and leave the cliches at the door. Let's elevate the conversation and help clients understand what they're really getting. We had an instance of this just the other day. We had pitched an agency to a prospective client, they were interested and booked a time to meet which was two weeks in the future as they were going on holiday. Day before the meeting they cancelled. We called them to find out why and they told us that they had been to the agencies website for a refresher and couldn't find out easily what they actually did. So they cancelled. We turned it around, but it proves my point.
To view or add a comment, sign in