For anyone, like me, trying to stay abreast of generative engine optimisation, The Digital Marketing Podcast's quick overview from this month is worth a listen. They cover the distinct differences between how search engines and OLMs are used, whether GEO will always warrant its own definition separate from SEO given the clear differences in user interaction and content requirements, and share early insights on (potential) ranking factors and optimisation strategies: https://lnkd.in/eEqBQnq9
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Google On Traffic Metric & SEO Search marketers often use traffic statistics to gauge their success, which is one of their most ignorant practices. In a thought-provoking segment, Google's Search Off the Record podcast explored the finer points of SEO and how SEOs can benefit from changing their focus on traffic with other, potentially more pressing objectives. Learn more about it now: https://lnkd.in/epxptiuU
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Our very own Senior Digital Marketing Strategist, Daniel Moreno, recently appeared in two episodes of the Voices of Search podcast! 🎙️ He discusses strategies for integrating brands subtly into search results, the importance of cross-functional collaboration in SEO practices, and challenges of content optimisation in dynamic search environments - emphasising how analysing search trends can reveal valuable insights into consumer behavior and preferences. Listen to both episodes below 👇 Part 1: https://lnkd.in/eFYXx-A4 Part 2: https://lnkd.in/eUg_sbKe #WeAreVML #VoicesOfSearch
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Wondering how to leverage local media coverage to boost your business's online visibility? Matt Bailey explains the value of linking your website in news articles and the benefits of adding multimedia to press releases. Enhance your SEO and local reach – listen to our latest podcast episode with Matt! #DigitalMarketingDomination #SEO #LocalBusiness #DigitalMarketing #MarketingStrategy #PressRelease
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WARNING TO MEDIA BUYERS: Google Ads is adding a tiny toggle setting, which could deeply impact your marketing campaigns. Today, I chatted with Jyll Saskin Gales about the changes to Broad Match keywords. The full story is in our newsletter and podcast: https://TodayInDigital.com
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What can the Cedar Press editing team do for you? (DM me for a quote.) → Help keep visitors engaged and moving along the customer journey → Format your articles for mobile and people who skim → Improve your SEO and retention metrics → Remove/update dead and broken links → Update your CTAs → And a ton more Learn more from my recent podcast interview at the link below: https://lnkd.in/gqcAC82k #seocontent #businesswriting #contentmarketing
Mastering Content: Jon Clemence on Transforming Your Writing
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Learning from quality marketers in the industry is always valuable...and Jean-Marx Mantilla is certainly one of the good ones! Oh, and btw, he is on the open market! Feel free to reach out to me direct if you are interested in an intro. Keynes Digital #performancemarketing #programmaticmedia
Scaling 6 & 7-figure baby, fashion, & home decor brands | Over $500m attributed revenue generated | SEO, paid search, paid social, & email marketing
When a seasoned SEO guy takes time out of his day to talk about email collection and using first-party data to guide your marketing strategy, you should listen. Had an awesome podcast on Thursday with Jean-Marx Mantilla where we talked about just that... You can listen to the episode here: https://lnkd.in/g4DpfY2X
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Google Ads giving you a headache? We've got the aspirin. 💊 Fresh drop alert! Slice & Dice Ecom Podcast serves up "The Best Campaign Type: PMax, Search or Shopping" 🛒🔍 We're diving deep into the Google Ads trinity: - Performance Max vs. traditional campaign structures - Strategic use cases for Search vs. Shopping campaigns - Budget allocation strategies across multiple campaign types - Ad creative optimization for each campaign format - Transition challenges and solutions for Performance Max adoption Stop second-guessing your campaign choices. Tune in on YouTube, apply what you learn, and watch your ROAS improve. 📈 #SliceAndDiceEcom https://lnkd.in/eESCj4JX
The Best Campaign Type: PMax, Search or Shopping | Slice & Dice Ecom Podcast
https://www.youtube.com/
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Wow, what an insightful session! As expected from one of the best digital marketing and ecommerce minds I know! Jean-Marx Mantilla
Scaling 6 & 7-figure baby, fashion, & home decor brands | Over $500m attributed revenue generated | SEO, paid search, paid social, & email marketing
When a seasoned SEO guy takes time out of his day to talk about email collection and using first-party data to guide your marketing strategy, you should listen. Had an awesome podcast on Thursday with Jean-Marx Mantilla where we talked about just that... You can listen to the episode here: https://lnkd.in/g4DpfY2X
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"The act of investing is a forecast." Despite the complexity, real estate investors need to do their best to develop a view of the future. In my discussion with Yolande Barnes, we explore why property forecasting is so tricky and identify potential paths forward. Thanks to Stephen Yorke and The Property Chronicle for asking me to host the podcast!
The PC Podcast: Lessons learnt from a lifetime of forecasting house pricesPremium
https://www.propertychronicle.com
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🎙️ Did you know we have a podcast? Check out our latest episode: "Demystifying Local Service Ads: Insights and Optimization Strategies"! 🌟 🔑 Episode Highlights: - Explore the unique pay-per-lead structure of Local Service Ads. - Learn about the eligibility and verification processes crucial for your business. - Gain actionable optimization tips to enhance your ad performance. - Understand the importance of Google Guaranteed, Screened, and License Verified badges. Whether you're a newcomer or seeking to refine your ad strategies, this episode offers expert insights to help you navigate the complexities of Local Service Ads effectively. Don't miss out! 🎧 Tune in now to boost your local business with expert advertising tips! #LocalServiceAds #GoogleAds #DigitalMarketing #BusinessGrowth #PodcastEpisode
Local Service Ads: Insights and Optimization Strategies by Clicks to Customers
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