Eldad Ben Tora’s Post

👋 Say hello to November and the Black Friday bonanza that is about to begin! Lots of marketers will be trying to grab your attention with ads on TV, CTV, OOH, YouTube, Social and Streaming... but you know what a lot seem to still overlook? Gaming. Yup - mobile gaming. 📱 🎮 A lot of brands have been early adopters and it's paying off. Mobile gaming is undervalued and has greater attention and engagement rates than all the other pillars of modern digital marketing. There is so much you and your brand can do for Black Friday by adding in-game ads to your mix. #blackfriday #ingameads #letsworktogether

Ready to maximize your Black Friday success? shopping 🛒 💫 With Black Friday just around the corner, now is the time to fine-tune your strategy. This holiday season, mobile gaming is proving to be a powerhouse for reaching highly engaged audiences. From timing your ads just right to leveraging interactive formats that drive unparalleled engagement, mobile gaming can take your brand’s Black Friday campaign to the next level. 📈 Curious about how to make this happen? Our latest blog post reveals actionable insights and strategies to help brands make a lasting impact during the biggest shopping day of the year. 👉 Learn more on how to reach your audience with Prado's premium ad network and turn holiday browsers into loyal customers! 🔗 https://lnkd.in/grdEaYs6 #BlackFriday2024 #MobileGaming #AdTech #HolidayMarketing

Want to make sure your ads are seen when it matters most? 👀 🚨 Black Friday and the Holiday Season are fast approaching! 🚨 Reservation Ads on Meta give you the competitive edge you need to secure premium placements during the busiest time of year. Lock in your spots NOW, before the rush hits. Why choose Reservation Ads? ✨ Guaranteed visibility during peak moments ✨ Control over when and where your ads show up ✨ Maximize engagement by being top-of-mind when customers are ready to spend Don’t wait until it’s too late— let’s make this holiday season your best yet. 💬 How are you preparing your brand for Black Friday? Let’s share some tips below! 👇 #BlackFriday #MetaAds #ReservationAds #HolidaySeasonMarketing #DigitalMarketing

🖤 Black Friday is Coming! Are Your Ads Ready? 🖤 With Shoply’s DPA+, create ads that grab attention and bring customers to your store. Boost engagement with automatic visuals, real-time updates, and exclusive Black Friday features like promo coupons, low-stock alerts, and more! 📈 🔹 Stand out across Meta, Pinterest and Tik Tok 🔹 Build urgency with promotional tags 🔹 Update ads automatically in real-time Make this Black Friday your most successful yet! 👉 Get started with DPA+ now! #Shoply #MetaAds #Ecommerce

Want to make sure your ads are seen when it matters most? 👀 🚨 Black Friday and the Holiday Season are fast approaching! 🚨 Reservation Ads on Meta gives you the competitive edge you need to secure premium placements during the busiest time of year. Lock in your spots NOW, before the rush hits. Why choose Reservation Ads? ✨ Guaranteed visibility during peak moments ✨ Control over when and where your ads show up ✨ Maximize engagement by being top-of-mind when customers are ready to spend Don’t wait until it’s too late— let’s make this holiday season your best yet. 💬 How are you preparing your brand for Black Friday? Let’s share some tips below! 👇 #BlackFriday #MetaAds #ReservationAds #HolidaySeasonMarketing #DigitalMarketing

Black Friday is fast approaching, and if you’re selling on TikTok Shop, now’s the time to fine-tune your strategy to maximise sales. Here’s how to make the most of this busy shopping period: 1. Create Buzz Early: Start building anticipation by teasing deals in your TikTok videos. Use trends, sounds, and hashtags to reach a broader audience. 2. Offer Exclusive Discounts: Promote time-sensitive offers exclusively on TikTok Shop. Make sure these deals are eye-catching and limited to drive urgency. 3. Go Live: Live selling is powerful on TikTok. Engage directly with your audience, showcase your products in real-time, and offer flash deals during your live sessions to boost conversions. TikTok offer lots of subsidies for pages that go live so make sure you're making the most of these! 4. Optimise for Mobile: TikTok is a mobile-first platform, so ensure your shop page, videos, and checkout process are seamless for mobile users. 5. Opt into Campaigns: TikTok campaigns are powerful tools and often come with a whole heap of subsidies, resulting in discounts at customer level with no loss of income for your business - Black Friday is no different. If you have been invited to participate, make sure you are doing so! If you haven't, then you need a strategy in place to improve your shop health score. I'll be sure to explain this in greater detail another time. With the right approach, TikTok Shop can be a major sales channel during Black Friday. Are you ready to capitalise? #ecommerce #BlackFriday #TikTokShop

Our Black Friday campaigns saw our clients generate over £1.4M in revenue last year. 🚀🧨 Here's what we've learned, and how you can apply it before Black Friday comes round ⬇️ 1. Simplicity: Complex offers confuse buyers. One great deal is more effective than five average deals. Keep it clear, concise, and irresistible. 2. One Landing Page: Send your Black Friday traffic to one steamlined, high-converting landing page with no distractions. Fewer clicks = fewer chances for drop-off. 3. Broad Targeting: Black Friday isn't the time to over-segment or overthink. Let Meta do the heavy lifting for you. 4. Double Down: Got a winner? Scale it. Don't hesitate - if it's delivering results, put your budget behind it. 5. FOMO Sells: Create a hard deadline. Ads with urgency consistently outperform the rest. 6. One Campaign: Meta learns faster when you consolidate. Don't over-complicate your setup 7. Don't Pause Everything: Keep your evergreen campaigns running. Black Friday should boost your performance, not break it. 8. Stick To What Works: Whether it's carousels or video, stick with your top-performing ad formats. This isn't the time to reinvent the wheel. Finally... plan early. #BlackFriday #eCommerce #MetaAds #PaidSocial #DigitalMarketing

Here’s how we generated a 17x ROAS last Black Friday👇 Spent $36k in one day and generated $650k+ in revenue Started testing creatives, landing pages, and offers months before Built hype across Meta, TikTok, and email to drive engagement Want these results for your brand this Black Friday? DM us 'discovery' if you'd like to chat further about how we did this and how we can do it for your brand!

TikTok is responsible for 70% of Black Friday impulse purchases 🛍️ If you're not ramping up your TikTok efforts for Black Friday, you're hugely missing out. This is what you should be doing: Ramping up UGC creation. We recommend (at least) doubling your production of UGC and ad creative in the run up to Black Friday. You will want to turbo charge your ad strategy through increased testing, a full funnel strategy and frequent new creative to beat ad fatigue. Making sure your website is seamless. Now more than ever is the time to make sure your landing page, checkout process and offer is air tight. Any unnecessary pain points or doubt in an impulse buyer’s journey will kill the sale on the spot. Not losing sight of your 80/20 mix. 80% of your content should be educational, entertaining or valuable (aka for your audience) and the other 20% should be sales content that pushes your product/service. Building a community through value-dense content will cause your sales content to X4, X5 or X6 Have you got anything in your baskets waiting for Black Friday?💰

This week, we started our Black Friday offer and landed our first customer through ads. It's a small win, but it feels big. Running Meta ads is proving to be a complex journey, with testing taking more time and budget than expected. Key developments: • Launched PostHero's Black Friday campaign and secured our first customer through Meta ads • Navigated the challenges of Meta ad testing, investing time and money in the process • Discovered that compelling creatives are now the primary driver of ad success Now, we're focusing on refining our ad creatives and continuing to test and optimize our campaigns. The big lesson? In the world of ads, creating strong and attention-grabbing creatives is crucial. Not targeting or campaign settings — it's all about creatives.