Jack Oldham’s Post

Here’s how we generated a 17x ROAS last Black Friday👇 Spent $36k in one day and generated $650k+ in revenue Started testing creatives, landing pages, and offers months before Built hype across Meta, TikTok, and email to drive engagement Want these results for your brand this Black Friday? DM us 'discovery' if you'd like to chat further about how we did this and how we can do it for your brand.

This week, we started our Black Friday offer and landed our first customer through ads. It's a small win, but it feels big. Running Meta ads is proving to be a complex journey, with testing taking more time and budget than expected. Key developments: • Launched PostHero's Black Friday campaign and secured our first customer through Meta ads • Navigated the challenges of Meta ad testing, investing time and money in the process • Discovered that compelling creatives are now the primary driver of ad success Now, we're focusing on refining our ad creatives and continuing to test and optimize our campaigns. The big lesson? In the world of ads, creating strong and attention-grabbing creatives is crucial. Not targeting or campaign settings — it's all about creatives.

TikTok is responsible for 70% of Black Friday impulse purchases 🛍️ If you're not ramping up your TikTok efforts for Black Friday, you're hugely missing out. This is what you should be doing: Ramping up UGC creation. We recommend (at least) doubling your production of UGC and ad creative in the run up to Black Friday. You will want to turbo charge your ad strategy through increased testing, a full funnel strategy and frequent new creative to beat ad fatigue. Making sure your website is seamless. Now more than ever is the time to make sure your landing page, checkout process and offer is air tight. Any unnecessary pain points or doubt in an impulse buyer’s journey will kill the sale on the spot. Not losing sight of your 80/20 mix. 80% of your content should be educational, entertaining or valuable (aka for your audience) and the other 20% should be sales content that pushes your product/service. Building a community through value-dense content will cause your sales content to X4, X5 or X6 Have you got anything in your baskets waiting for Black Friday?💰

Black Friday is just 3 weeks away, and there’s still time to turn the game around with strategies that actually work. After testing 1,500+ ads and helping brands generate millions in revenue, I’ve put together the ultimate sales ad blueprint. This guide packs the best strategies that never fail, no matter your industry. What’s Inside: - The most effective ad formats for boosting sales - FOMO strategies that really work - The go-to colors, layouts, and styles top brands use - Best practices for both Meta and TikTok ad success Ready to make Black Friday a success? To get access, all you need to do is: 1. Connect with me 2. Repost & Comment 'Sale Ads" below

𝐃𝐨𝐧’𝐭 𝐬𝐞𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐨𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐡𝐢𝐬 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 You can spend heavily on Google and Meta ads, but are you really connecting with your customers? Ads alone don’t cut it anymore—conversations drive engagement. Here’s how you can stand out this Black Friday: 💬 Start real conversations: engage customers on channels like WhatsApp, Instagram, and Facebook Messenger. With 95%+ open rates, messaging channels far outperform email. Answer questions in real time and provide tailored recommendations. 🎥 Use dynamic media: messaging platforms let you share videos, GIFs, and carousels, bringing your products to life and creating an interactive experience. 📱 Meet your customers where they are: be present on messaging apps and guide your customers from discovery to purchase with personalized interactions. #BlackFriday #conversationalmarketing #customerengagement

🚀 Get ready for Black Friday on TikTok Shop! 🛍️ TikTok Shop's Black Friday campaign (Nov 22 - Dec 2) is set to be a game-changer for sellers! Here are some key insights and tips for success: 📈 Campaign Highlights: • Platform-wide promotions • 1.5% increase in unique viewers • Potential 3.5x sales boost for featured products 🎁 Exclusive Perks: • Vouchers/subsidies for participants • Spotlight for top LIVE streams • £300 reward for top performers 📹 Livestream Tips: • Create product bundles • Train your hosts • Use teaser videos • Incorporate giveaways 💡 Best Practices: • Stock up on best-sellers • Use Black Friday hashtags Remember: Eligibility starts at 3.9 store rating, and daily LIVE streams are recommended! Read more in our blog below 👇🏻 #TikTokShop #BlackFriday #TikTokMarketing

From a founder who stops on highways to check ads: Most brands will fail to spend their Black Friday budget. Here's what we learned scaling our client to 6-figures in 4 days: 🎯 The Hidden Meta Trap ↳ Most brands plan huge daily budgets ↳ Meta won't deploy them fast enough ↳ Campaign performance suffers ↳ ROAS targets get missed 🚀 What Actually Works ↳ Spread budget across multiple assets ↳ Pre-schedule your scaling steps ↳ Monitor spending patterns hourly ↳ Be ready to pivot fast 📌 Action Steps (Do This Now) ↳ You can't jump from 1K to 8K overnight ↳ Start increasing budgets this week ↳ Plan for 24-48h deployment delays ↳ Test your scaling capacity now The difference between good and great Black Friday results? It's not your creative. It's your budget deployment strategy. - - - ♻️ Repost if you're serious about Black Friday 🔔 Follow me for more scaling insights

We know it seems like Black Friday is far away but it'll be here before you know it! 😅The time to start getting prepared is NOW. #1 - Set a clear goal. What do you want to achieve with your Black Friday promos? Work backwards from that and decide what kind of sales you want to run and when they should kick off. This way there is a clear path towards your final goal! #2 - Clarify your target audience. Who do you want to participate in this sale and what problem are you solving for them. Consumers are ALWAYS looking for solutions and rarely a product or service. #3 - Build your content funnel. Plan your content marketing funnel and how much lead time you need. For higher ticket offerings, you'll need a longer funnel, meaning you should start prepping earlier. Need some help? Give us a shout ASAP! 📞 #cotemedia #blackfriday #holidayshopping #targetaudience #funnelbuilding #digitalmarketing #digitaladvertising

DTC brands don't properly prepare their Meta strategy for Black Friday. Here are 5 mistakes brands make in their Meta strategy for Black Friday that cost them millions of dollars in lost sales: 1. Not having a defined strategy: It's not just about offering a discount. 2. Not preparing their funnel: Having flow errors in the Meta conversion funnel 3. Not doubling the conversion of cold to warm traffic a month before Black Friday 4. Creating a single campaign for the season. 5. Not constantly monitoring performance to identify possible failures. These mistakes can ALL be avoided. Plan and dedicate time to this big Black Friday event. It’s a golden opportunity for the vast majority of brands if they know how to take advantage of it. ………………………………………….. Hi there! I’m Alda. I share valuable content like this every day. I specialize in Scaling DTC Brands with Meta Ads. Follow me if you’re interested in this content.

Can you reuse your Black Friday ads from last year? Most business owners think that they need to reinvent the wheel when it comes to their Black Friday ad creative - actually it could be hugely beneficial not to. If you have a generic Black Friday that performed well last year ad that would work for this year's offers - then I suggest you roll that baby out again! On top of the fact that it's already a tried and tested ad, so you already know your audience responds well to it, chances are it has a bunch of social proof that will put you ahead of the game. If you haven't, think about this when creating your ads for this year - design some ones that are generic enough to be used in the future. You'll thank yourself for it in November 2025! #ecommerce #BlackFriday #facebookadsmanager #googleadsmanager #ecommgrowth