TikTok is responsible for 70% of Black Friday impulse purchases 🛍️ If you're not ramping up your TikTok efforts for Black Friday, you're hugely missing out. This is what you should be doing: Ramping up UGC creation. We recommend (at least) doubling your production of UGC and ad creative in the run up to Black Friday. You will want to turbo charge your ad strategy through increased testing, a full funnel strategy and frequent new creative to beat ad fatigue. Making sure your website is seamless. Now more than ever is the time to make sure your landing page, checkout process and offer is air tight. Any unnecessary pain points or doubt in an impulse buyer’s journey will kill the sale on the spot. Not losing sight of your 80/20 mix. 80% of your content should be educational, entertaining or valuable (aka for your audience) and the other 20% should be sales content that pushes your product/service. Building a community through value-dense content will cause your sales content to X4, X5 or X6 Have you got anything in your baskets waiting for Black Friday?💰
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3 things to keep in mind When creating a UGC campaign ⤵ A lot of brands struggle when it comes to UGC. However... Did you know that UGC helped boost sales (on average) over 400% last year during Black Friday?! I don't know what 400% increase in sales means to you or your brand, but, if you ask me, it's a lot! So, if you want to take advantage of this in 2024, these are the 3 things I would focus on: 1. The brand → Make sure you communicate who you are → Build your audience's trust 2. The audience → Know who your audience is → Create content that appeals to that audience 3. The creative → Make sure you hook people in → Attention is the new currency Focus on these 3 things and crush it!! (If you need help with boosting your sales this Black Friday, who know, I might be able to help you with it 😊)
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Here’s how we generated a 17x ROAS last Black Friday👇 Spent $36k in one day and generated $650k+ in revenue Started testing creatives, landing pages, and offers months before Built hype across Meta, TikTok, and email to drive engagement Want these results for your brand this Black Friday? DM us 'discovery' if you'd like to chat further about how we did this and how we can do it for your brand!
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Black Friday is just 3 weeks away, and there’s still time to turn the game around with strategies that actually work. After testing 1,500+ ads and helping brands generate millions in revenue, I’ve put together the ultimate sales ad blueprint. This guide packs the best strategies that never fail, no matter your industry. What’s Inside: - The most effective ad formats for boosting sales - FOMO strategies that really work - The go-to colors, layouts, and styles top brands use - Best practices for both Meta and TikTok ad success Ready to make Black Friday a success? To get access, all you need to do is: 1. Connect with me 2. Repost & Comment 'Sale Ads" below
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🖤 Black Friday is just round the corner! 🖤 At TikMarketing, we know consumer behavior shifts dramatically during Black Friday, and TikTok is where shoppers are increasingly turning for deals. Here’s 4 things to know about Black Friday: 🚀 Impulse Buys Skyrocket: TikTok’s dynamic, fast-paced environment creates the perfect space for time-limited offers that drive quick decisions. 💰Exclusive Discounts Are Key: Shoppers are expecting big savings, and TikTok Shop gives brands a chance to showcase exclusive deals that stand out. ⏰FOMO-Driven Sales: Limited-time and limited-stock offers on TikTok create that fear of missing out, pushing consumers to act quickly. 📸Content is King: Black Friday on TikTok is not just about deals—it’s about engaging content. From live streams showing off products to creators hyping your offers, the right content can turn browsers into buyers. For brands on TikTok Shop, this is the time to shine. Make sure your Black Friday deals are easy to understand, time-sensitive, and backed by engaging content that gets people excited to click “buy.” How are you planning to leverage TikTok Shop for Black Friday? Need our support?👇 https://tikmarketing.co.uk #TikTokShop #BlackFriday #Ecommerce #ImpulseBuying #MarketingStrategy #TikMarketing #Sales
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We know it seems like Black Friday is far away but it'll be here before you know it! 😅The time to start getting prepared is NOW. #1 - Set a clear goal. What do you want to achieve with your Black Friday promos? Work backwards from that and decide what kind of sales you want to run and when they should kick off. This way there is a clear path towards your final goal! #2 - Clarify your target audience. Who do you want to participate in this sale and what problem are you solving for them. Consumers are ALWAYS looking for solutions and rarely a product or service. #3 - Build your content funnel. Plan your content marketing funnel and how much lead time you need. For higher ticket offerings, you'll need a longer funnel, meaning you should start prepping earlier. Need some help? Give us a shout ASAP! 📞 #cotemedia #blackfriday #holidayshopping #targetaudience #funnelbuilding #digitalmarketing #digitaladvertising
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Here’s how we generated a 17x ROAS last Black Friday👇 Spent $36k in one day and generated $650k+ in revenue Started testing creatives, landing pages, and offers months before Built hype across Meta, TikTok, and email to drive engagement Want these results for your brand this Black Friday? DM us 'discovery' if you'd like to chat further about how we did this and how we can do it for your brand.
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Black Friday is fast approaching, and if you’re selling on TikTok Shop, now’s the time to fine-tune your strategy to maximise sales. Here’s how to make the most of this busy shopping period: 1. Create Buzz Early: Start building anticipation by teasing deals in your TikTok videos. Use trends, sounds, and hashtags to reach a broader audience. 2. Offer Exclusive Discounts: Promote time-sensitive offers exclusively on TikTok Shop. Make sure these deals are eye-catching and limited to drive urgency. 3. Go Live: Live selling is powerful on TikTok. Engage directly with your audience, showcase your products in real-time, and offer flash deals during your live sessions to boost conversions. TikTok offer lots of subsidies for pages that go live so make sure you're making the most of these! 4. Optimise for Mobile: TikTok is a mobile-first platform, so ensure your shop page, videos, and checkout process are seamless for mobile users. 5. Opt into Campaigns: TikTok campaigns are powerful tools and often come with a whole heap of subsidies, resulting in discounts at customer level with no loss of income for your business - Black Friday is no different. If you have been invited to participate, make sure you are doing so! If you haven't, then you need a strategy in place to improve your shop health score. I'll be sure to explain this in greater detail another time. With the right approach, TikTok Shop can be a major sales channel during Black Friday. Are you ready to capitalise? #ecommerce #BlackFriday #TikTokShop
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Want to stand out this Black Friday? Use UGC. The best way to build trust fast? Real customers sharing real experiences. I've helped brands boost Q4 sales with UGC. Here’s why it works: ✅ Instant Credibility: People trust people, not ads. ✅ Cuts Through Ad Fatigue: UGC feels fresh and authentic. ✅ Repurpose Everywhere: Use it in ads, emails, and socials. Want your brand to win big this season? Let’s connect and make UGC work for you! 💌 Contact me at: [email protected] #BlackFridayMarketing #UGCMarketing #Q4Marketing #ContentStrategy
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Can you reuse your Black Friday ads from last year? Most business owners think that they need to reinvent the wheel when it comes to their Black Friday ad creative - actually it could be hugely beneficial not to. If you have a generic Black Friday that performed well last year ad that would work for this year's offers - then I suggest you roll that baby out again! On top of the fact that it's already a tried and tested ad, so you already know your audience responds well to it, chances are it has a bunch of social proof that will put you ahead of the game. If you haven't, think about this when creating your ads for this year - design some ones that are generic enough to be used in the future. You'll thank yourself for it in November 2025! #ecommerce #BlackFriday #facebookadsmanager #googleadsmanager #ecommgrowth
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Get your social channels ready for those Black Friday deals because the busiest shopping period of the year is just around the corner ✋ Creative Black Friday social media campaigns are a must to really blow up your brand's visibility, engage your audience, and drive substantial traffic to your deals. Whether on TikTok, Instagram, or Facebook, a well-executed campaign might help you reach new customers, strengthen loyalty with your brand, and most importantly, make the most of this peak shopping period. Get 50+ Black Friday post ideas here👉 https://lnkd.in/gxNiFF6i
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