Social Hit’s Post

TikTok is responsible for 70% of Black Friday impulse purchases 🛍️ If you're not ramping up your TikTok efforts for Black Friday, you're hugely missing out. This is what you should be doing: Ramping up UGC creation. We recommend (at least) doubling your production of UGC and ad creative in the run up to Black Friday. You will want to turbo charge your ad strategy through increased testing, a full funnel strategy and frequent new creative to beat ad fatigue. Making sure your website is seamless. Now more than ever is the time to make sure your landing page, checkout process and offer is air tight. Any unnecessary pain points or doubt in an impulse buyer’s journey will kill the sale on the spot. Not losing sight of your 80/20 mix. 80% of your content should be educational, entertaining or valuable (aka for your audience) and the other 20% should be sales content that pushes your product/service. Building a community through value-dense content will cause your sales content to X4, X5 or X6 Have you got anything in your baskets waiting for Black Friday?💰

  • graphical user interface, application

To view or add a comment, sign in

Explore topics