Shoply’s Post

Our Black Friday campaigns saw our clients generate over £1.4M in revenue last year. 🚀🧨 Here's what we've learned, and how you can apply it before Black Friday comes round ⬇️ 1. Simplicity: Complex offers confuse buyers. One great deal is more effective than five average deals. Keep it clear, concise, and irresistible. 2. One Landing Page: Send your Black Friday traffic to one steamlined, high-converting landing page with no distractions. Fewer clicks = fewer chances for drop-off. 3. Broad Targeting: Black Friday isn't the time to over-segment or overthink. Let Meta do the heavy lifting for you. 4. Double Down: Got a winner? Scale it. Don't hesitate - if it's delivering results, put your budget behind it. 5. FOMO Sells: Create a hard deadline. Ads with urgency consistently outperform the rest. 6. One Campaign: Meta learns faster when you consolidate. Don't over-complicate your setup 7. Don't Pause Everything: Keep your evergreen campaigns running. Black Friday should boost your performance, not break it. 8. Stick To What Works: Whether it's carousels or video, stick with your top-performing ad formats. This isn't the time to reinvent the wheel. Finally... plan early. #BlackFriday #eCommerce #MetaAds #PaidSocial #DigitalMarketing

Check out our nine top tips to boost your sales this Black Friday. 🚀 ... 1️⃣ Identify your top-selling products from previous Black Fridays 2️⃣ Explore different marketing platforms for optimal ad promotion 3️⃣ Test your ads before Black Friday to ensure a smooth campaign 4️⃣ Uncap your ad budget – you have to spend money to make money 5️⃣ Switch on shopping ads to attract users with higher purchase intent 6️⃣ Brand your creatives to make them stand out against the competition 7️⃣ Expand your target audience - use dynamic search for a broader reach 8️⃣ Use smart bidding strategies to adapt to shifting consumer behaviours 9️⃣ Set up an Amazon brand store to highlight your products and boost sales Read our blog for more tricks and tips.👇 https://ow.ly/K3Uk50TYhrY #BlackFriday2024 #DigitalMarketingTips #PPC #PaidMedia

Want to make sure your ads are seen when it matters most? 👀 🚨 Black Friday and the Holiday Season are fast approaching! 🚨 Reservation Ads on Meta give you the competitive edge you need to secure premium placements during the busiest time of year. Lock in your spots NOW, before the rush hits. Why choose Reservation Ads? ✨ Guaranteed visibility during peak moments ✨ Control over when and where your ads show up ✨ Maximize engagement by being top-of-mind when customers are ready to spend Don’t wait until it’s too late— let’s make this holiday season your best yet. 💬 How are you preparing your brand for Black Friday? Let’s share some tips below! 👇 #BlackFriday #MetaAds #ReservationAds #HolidaySeasonMarketing #DigitalMarketing

Get Black Friday ready! 💪 With the biggest e-commerce event just around the corner, TikTok Shop has you covered. Here are the key takeaways from our recent Black Friday webinar: 1️⃣ Maximise marketing: Use TikTok Shop’s enhanced marketing tools like LIVE streams and short-form videos to boost visibility, brands see a 30% sales increase during campaign periods! 2️⃣ LIVE stream power: Make the most of your LIVE streams with bundles, giveaways, and teaser videos. A strong LIVE strategy can drive sales 3.5x higher! 3️⃣ Register early: Get ahead of the game by registering your shop before 7th Nov. This gives you time to plan stock, strategise, and build Creator partnerships. 4️⃣ Boost exposure: Invest in Shop Ads to get your products on the right FYPs. 5️⃣ Plan for success: 2 in 3 users start their Christmas shopping a month early and Black Friday is their go-to! Make sure your inventory is prepped, collaborate with Creators, and use trending hashtags like #blackfridaysale and #tiktokmademebuyit to stand out. Haven’t registered yet? Now’s the time! ⏰ 👉 https://lnkd.in/ednMGemr    #BlackFridayPrep #TikTokShop #EcommerceGrowth #LiveStream #BlackFridaySale #TikTokMadeMeBuyIt

The most important sales season of the year has arrived! 🛍️ Be ready and prepared. Engage with the Pinterest super-shoppers during the top shopping event of the year - Black Friday! Pinterest is driving more off-site shoppers than ever heading into Black Friday: 📌 +172% YoY increase in outbound clicks  📌  +23%Increase in conversions  📌  -84%Decrease in CPA Discover a range of high performance shopping solutions with Pinterest.  ☝️ Remember, Pinners are Planners. Reach out today to discuss your Black Friday Campaign strategy.  #blackfriday #pinterest #pinners #pinterestbusiness #shopping

🚨 LAST CALL: Don’t Miss Your Shot at Black Friday Fame on TikTok Shop! 🚨 Hey brands and sellers – THIS IS IT! Today is the FINAL day to lock in your spot for TikTok Shop’s Black Friday campaigns, and you don’t want to sit this one out! The biggest shopping frenzy of the year is almost here, and TikTok is the place to get in front of millions of ready-to-buy shoppers.💥 Why you NEED to be there: ✨ Skyrocketed Reach: TikTok’s algorithm magic will spotlight your products just in time for holiday shoppers! 🛍 Scroll-to-Sale Power: Exclusive Black Friday promos mean those swiping thumbs are turning into buying thumbs! 🎯 Direct Conversions: With seamless in-app shopping, customers can see it, want it, and buy it instantly – no hoops! 🔥 This is the LAST CHANCE to register – Let’s make this Black Friday your biggest yet! 💸✨ 👉 Register NOW or miss out! ------------------------------ 👋 I'm Elie Gutwirth, and my team and I specialise in helping brands unlock their full potential on TikTok Shop. From strategy to execution, we empower sellers to leverage TikTok’s unique features and drive real results. Let’s connect if you’re ready to take your TikTok Shop to the next level! #BlackFriday #TikTokShop #SocialCommerce #BFCM #eCommerce

Want your Black Friday ads to be a success? Make sure your offer is super clear on your website... I can't tell you the amount of times I've clicked on a promotional ad, then been sent to a website where there is no sign of the offer. Leading to a lot of frustration and confusion as to how I can find the products that are included in the sale OR even if the sale is actually live. Confused customers = lost sales. Put your offer on your homepage AND your product pages, making it super clear exactly what the offer is and which products it applies to. What are your plans for your website this Black Friday? #blackfriday #digitaladsspecialist #metaads #googleads #ecommerce

5 Essential #BlackFriday Tips! Black Friday is just around the corner, and we know the stakes are high for retailers aiming to maximise sales during this peak shopping season. Our award-winning platform leverages incremental insights and specialised targeting that go beyond what’s achievable with platforms like #GoogleAds or #Meta alone. 1. Real-Time Stock Updates: Ensure this is activated to avoid ad spend on products as they go out of stock. CPCs will be inflated during this period, so this is essential to prevent ad clicks on out of stock products. 2. Real-Time Price Updates: Ensure real-time pricing updates is active to ensure your price drops go live instantly without delay. Equally, when the Black Friday sale is over, prices would revert back to normal instantly, to avoid misleading customers. 3. Real-Time Product Control: Monitor sales at product level in real-time. Push visibility further on high stock products in just a few clicks. 4. Keyword Targeting: Add 'Black Friday' and 'Gifts' into the titles of selected hero products or bundles to increase their visibility against 'Black Friday' searches. 5. Dynamic Ads:  Add 'Black Friday' directly into your #GoogleShopping, #PerformanceMax and #Metafeed ads to create stand out.  See image below :-)

🌤️The most important sales season of the year has arrived! 💯Be ready. 🎯Engage with the Pinterest super-shoppers during the top shopping event of the year - Black Friday! Pinterest is driving more off-site shoppers than ever heading into Black Friday 📌 +172% YoY increase in outbound clicks  📌  +23%Increase in conversions  📌  -84%Decrease in CPA ❄️Discover a range of high performance shopping solutions with Pinterest. 😃 Remember, Pinners are Planners. Reach out today to discuss your Black Friday Campaign strategy.  #blackfriday #pinterest #pinners #pinterestbusiness #shopping

We all want those quick ROAS wins during Black Friday. Last year, we conducted an analysis measuring cross-channel ROAS growth MoM - to tell you exactly where to invest for cheap customer acquisition. For growth channels (1% of budget on average) Snapchat came out on top - with a massive 97% ROAS boost from October to November. Low CPMs + low competition + high intent audience = recipe for success. Since 2023, Snapchat has made huge improvements to its ad product including introducing a 7-0 optimization model. This enables advertisers to target the platform's unique audience at scale and generate high returns on ad spend. With this in mind, we expect 2024 performance to outperform 2023 performance.👀 Super curious to see the results this year! Full research: https://hubs.ly/Q02XwJv70