Douglas Hoenig’s Post

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Advertising and marketing professional including digital and TV

Summer is here and with that comes the season to relax with a refreshing cold beverage...alcoholic or non-alcoholic. Brands are introducing products to meet Gen Z's desire for unique tastes and offerings. Traditional legacy alcohol companies like Anheuser-Busch and Molson Coors Beverage Company have introduced new alcohol products such as Cutwater (ABI) RTD canned cocktails and Happy Thursday (MC) non-carbonated alcohol refreshers. Traditional non-alcohol beverage companies are now entering the alcohol space as well. The Coca-Cola Company introduced an alcohol extension of their popular Simply line with Simply Spiked RTD. This joins their other alcohol line extension of Topo Chico Hard Seltzer. One of the latest and most surprising beverage brands to enter the space is Welch's with their recent launch of Welch’s RTD Craft Cocktails. They've got some refreshing flavors to enjoy this Summer. Food Dive published a report taking a look at how the beverage industry is shifting. Link below in comments. #beverages #alcoholbeverages #nonalcoholbeverages #RTD #innovation

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