EPG Specialty Information

Save $300 on our newest On-Premise resource in our Thanksgiving sale! The 2024 Cheers On-Premise BARometer Handbook contains beverage trends by category and segment, on-premise consumption data, and our exclusive 2024 Beverage Alcohol Professionals survey results. Grab your copy for only $1,295 and access the newest data and insights of the industry! #restauranttrends #barstrategies #marketing #alcoholindustry #2024trends

The U.S. beer industry is facing significant challenges, with a notable -3.1% decrease in volume consumption in 2023. While imported beers and flavored malt beverages (FMBs) show growth, domestic brands are struggling, marking a turning point in consumer preferences. In our latest press release, we delve into the trends shaping the market, including the impact of controversial marketing campaigns and the rise of imports, particularly from Mexico. Discover how these dynamics are redefining the competitive landscape in the full press release below!

Want to learn about the American Adult Beverage Consumer Market? Our Beverage Alcohol Consumer Report offers an in-depth analysis of drinking behaviors across six distinct consumer personas. Based on survey data collected by EPG Specialty Information and its Beverage Information Group analysts, this report provides valuable insights into drinking and shopping patterns within the beer, wine, and distilled spirits categories. EPG Specialty Information offers a complimentary report preview showcasing our consumer research findings, available for download below. 

Do motorcycle consumers have more of an inclination toward OEM or aftermarket parts? Our latest survey dives into the evolving preferences of motorcycle consumers, from their spending habits to their choice between OEM and aftermarket parts. Discover the key factors driving their purchasing decisions and what this means for OEMs and aftermarket brands in a competitive market. Read our full analysis in the article below:

With increased competition from ready-to-drink cocktails and a shift in consumer preferences, the wine industry is at a crossroads. Our new report delves into the challenges facing wine, from the struggles of table wine and Champagne to the rise of "better for you" options. Read more in our new press release below, and order the 2024 Wine Handbook to get the full picture of the industry. #alcoholindustry #beveragealcohol #2024trends #data #marketing

Powersports consumers are feeling the heat of inflation in 2024. Despite a generally optimistic outlook, financial pressures are mounting for this demographic. A decline in savings rates and an increase in those struggling to make ends meet highlight the economic challenges faced by many. Our recent survey dug deeper into this unfavorable trend, summarized in the article below: #powersports #economy #inflation #budgeting #2024trends

Although bourbon has been the big story in North American whiskey, Canada has a long history of producing original and creative whisky. Given its close ties with Scotland (hence the “whisky” spelling), which brought distillation experience, and the country’s ample natural resources, such as high-quality grains and pure water sources, it’s no surprise that Canada became a whisky powerhouse. Read more about the category at the link below! #beverage #beverageindustry #2024trends #insights

Riding gear is essential when operating powersport vehicles as it offers safety, comfort, and functionality. Wearing the right gear can impact your overall riding experience. For instance, you can be left soaked in the rain or experience dryness by wearing the right pants. We conducted a comprehensive survey among 540 powersports consumers to understand their preferences and purchasing behaviors regarding riding apparel. Preview our findings below: #powerindustry #consumer #b2c #research #powersports

How Restaurants Can Win (and Keep) Customers with the New Cocktail Culture The pandemic is long gone and the on-premise industry is back, with consumer expectations higher than ever. They crave a memorable experience, and that includes exceptional cocktails. The 2023 Cheers On-Premise BARometer handbook explores the data behind these trends, and how restaurants can better cater to this discerning clientele. Check out the article below for tips and insights from industry experts! #beverageindustry #restauranttips #marketingstrategies #success #growthmindset

Hard seltzer may have hogged the spotlight of the ready-to-drink (RTD) beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz today. Take a look at the ever-growing Ready-to-Drink category with Beverage Dynamics below: #beverageindustry #2024trends