Explorer Research’s Post

In recent years, non-alcoholic cocktails and beverages have seen a remarkable surge in popularity. As consumers increasingly seek alternatives to traditional alcoholic drinks, the beverage industry is adapting rapidly, with implications for brands, manufacturers, and retailers alike. #ExplorerResearch #ShopperInsights #Insights #BeverageTrends https://hubs.li/Q02FCmjK0

In recent years, non-alcoholic cocktails and beverages have seen a remarkable surge in popularity. As consumers increasingly seek alternatives to traditional alcoholic drinks, the beverage industry is adapting rapidly, with implications for brands, manufacturers, and retailers alike. #ExplorerResearch #ShopperInsights #Insights #BeverageTrends https://hubs.li/Q02DdCLD0

The RTD market in the U.S. is on the rise, with projections to reach $21.1 billion by 2027. While volume growth has slowed, the value has surged, driven by a consumer shift towards premium ingredients. Spirit-based options like hard seltzers and pre-mixed cocktails are leading this trend. RTDs are expected to continue gaining market share in the alcoholic beverage sector, even surpassing beer and wine in certain consumption settings. As this market evolves, it’s time to explore how your brand can tap into the growing demand for premium RTDs. Let’s shape the future of beverage together, let’s connect. #BVRGAgency #IndustryInsights

An 8.3% increase in consumer spending in a single year on an already huge base is a big number, and one that will continue to grow. If operators aren't on their game for cold beverages beyond traditional CSD, they're going to be leaving a lot of dollars on the table. #beveragemenu #beveragemenumatters #foodserviceindustry #foodandbeveragetrends #beveragetrends

Coffee is in in a BIG way. The ready-to-drink (RTD) coffee and tea market is expected to grow significantly, reaching $133 billion by 2027. This is due in part to ever increasing popularity with consumers, as well as a growing demand for convenient and healthy beverage options. Learn more about the caffeine boom and how it's impacting the beverage industry.

Summer is here and with that comes the season to relax with a refreshing cold beverage...alcoholic or non-alcoholic. Brands are introducing products to meet Gen Z's desire for unique tastes and offerings. Traditional legacy alcohol companies like Anheuser-Busch and Molson Coors Beverage Company have introduced new alcohol products such as Cutwater (ABI) RTD canned cocktails and Happy Thursday (MC) non-carbonated alcohol refreshers. Traditional non-alcohol beverage companies are now entering the alcohol space as well. The Coca-Cola Company introduced an alcohol extension of their popular Simply line with Simply Spiked RTD. This joins their other alcohol line extension of Topo Chico Hard Seltzer. One of the latest and most surprising beverage brands to enter the space is Welch's with their recent launch of Welch’s RTD Craft Cocktails. They've got some refreshing flavors to enjoy this Summer. Food Dive published a report taking a look at how the beverage industry is shifting. Link below in comments. #beverages #alcoholbeverages #nonalcoholbeverages #RTD #innovation

🌎 Cocktails are the fourth most popular beverage category across global consumers! Consumers expect high standards, excitement and innovation from cocktails. More than half enjoy trying new drinks or brands, making them much more adventurous than beer or wine consumers. This interest in quality means the cocktail category is a prime target for premiumisation—but only if consumers can be sure that the price point is justified. As this dynamic category continues to grow and evolve, read five of the top trend takeaways from the Global Cocktail Report: https://lnkd.in/gXaN43Sk #Cocktails #OnPremise #GlobalTrends #ConsumerBehaviour #ConsumerTrends #BeverageAlcohol

Are you ready to raise a glass to 2025? To ring in the debut of Datassential’s Future of Drink report, we took a look at the 10 alcoholic beverage trends to know for 2025. Check out the latest innovations, new incorporations of global flavors and some old standbys getting a makeover. These are the trends that we asked about for the first time this year, but click through to the article to see how you can get your hands on the full Future of Drink report, which reveals all beverage professionals need to know for a very successful year. https://hubs.la/Q02VLPzX0 #beveragetrends #alcohol #adultbeverage #beverage #drinktrends #beverageindustry

Our research revealed 71% of soft drink and 80% of alcohol businesses anticipate higher profits in 2024. With the beverage market set to hit $141.9B, explore the top five trends defining the industry: https://brnw.ch/21wN0Qa #Beverage #FoodandBeverage

As two-in-five drinkers (42%) believe drinking a flavoured sparkling water is as enjoyable as a carbonated soft drink (Mintel'24) This offers a significant opportunity for innovation within the flavoured waters category, particularly given the successes enjoyed by competing categories like carbonated soft drinks and juices where new product development and launches have been much higher. At Simpsons Beverages we are always at the forefront of the very latest trends in the beverage industry. Our team are equipped with market insights enabling you to make informed decisions when it comes to selecting your next flavour range. Read more about the latest trends and insights from the UK flavoured water market: https://hubs.li/Q02-6W8-0 #beverageindustry #flavourperfected #beveragetrends #nolo