Divyata Kalhans’ Post

ICYMI: I kicked off my new YouTube show, PR Explored, yesterday with my guest Frank Strong of Sword and the Script Media, LLC. Frank and I talked through how PR and communications pros working on media relations efforts can continue to get results for clients during what is perhaps the most challenging time we've seen, as media layoffs continue (VICE Media announced it's laying off hundreds yesterday). Some of the takeaways from our discussion about how you can continue to land earned media coverage for clients include: ✅ Using contributed articles, as trade publications are on the lookout for high-quality content ✅ Leveraging alternatives to traditional PR, such as newsletters, podcasts, research and surveys ✅ Ensuring your site includes a way for journalists to contact you - and you want those messages to go to an inbox that someone actually checks 👀 ✅ Supporting earned media with a little paid media if/when it makes sense and you have the budget ✅ Promoting your earned media coverage _after_ it's published ✅ Encouraging your PR, content and social teams to collaborate to make the most of EVERY opportunity ✅ Not relying on press releases for *everything* - sometimes a pitch is all it takes (though releases can still play a role in your PR efforts) ✅ PR should be an ongoing effort - not a stop/start type of activity - otherwise, you lose momentum and have to start over And, of course, support your journalist colleagues by sharing resources that may be helpful. We shared a couple on the episode. Those are a few of the nuggets of wisdom from the episode, but be sure to listen/watch. My thanks again to Frank for being my first guest! He's someone I've followed and respected for years, so I was thrilled he agreed to be there. 😌 The link to the episode is in the comments. #publicrelations #PRTips #communications #mediarelations #marketing #earnedmedia #paidmedia

Are you a small business owner who would like to gain more exposure and promote your business but PR services have been always too expensive to consider? Would you like to know How To Become Your Own PR Manager WITHOUT Spending A Penny? I have given over 40 TV interviews in less than a month without spending a penny and let me show you how I did it. Join me for an exclusive free webinar where I'll powerful tips on how to promote yourself and get featured on TV, in publications, and more—all without spending a penny on PR services. REGISTER HERE: https://lnkd.in/eXB-NCqq   What You’ll Learn: - How to Get Featured on TV: Ever wondered how travel experts get invited to TV segments? We’ll show you exactly how you can pitch yourself and share your expertise on national television. - How to Get Published: Learn the step-by-step process for getting featured in top-tier travel publications, blogs, and news outlets—no PR firm needed. - Create a Compelling Brand Story: Master the art of telling your story in a way that captivates the media and positions you as an expert in your field. - The Power of Press Releases: Learn how to write and distribute press releases that grab attention and get results. - Social Media for Self-Promotion: Leverage social platforms to showcase your achievements and engage with media professionals. - Networking Strategies to Get Noticed: Tips on connecting with the right people to open doors to TV and publication features. Finelle #tv #interview #tvinterview #pr #publicity #smallbusiness #smallbusinessowners #webinar #freewebinar

🔥 PR TIP FROM A FORMER TV NEWS PRODUCER: WHAT PRODUCERS DO NOT HAVE THE BANDWIDTH FOR... There’s a lot of public relations advice on LinkedIn, but if I could share things that happen in real life before, during and after a client booking on the TV end, I thought it might be helpful. Or maybe just eye-opening. Or maybe it’ll make you realize what a rock star you are because you do not do this👇 🚫 After your client does a segment, do not email the producer and ask when the link is going to be up. Why? I’m glad you asked… Top 2️⃣ reasons are: 1️⃣ They do not work on the website. It’s a whole different department. Not their job or their jurisdiction. 2️⃣ It’s presumptuous of you to think there will be a link. As a TV news producer, I booked 75 segments a week. There is only so much bandwidth to go around. For the website and… for me, as a human. Your options: Most TV stations stream. There are apps that record streams. When you’re with them during the segment, as some of you might be (another post on that topic later), take a picture. Take a video. It’s your job to document your proof of performance— not ours. For a long time, I’d give the benefit of the doubt, go out of my way and look it up for them and send it to them. I’d respond by saying, “I’m sorry you had a hard time finding it.” The response was almost always… “Oh, I didn’t look for it.” 🤦🏻♀️ The PR people I worked most with weren’t necessarily the top paid at what they do, (but they should have been) because they understood this: THEY REMOVED FRICTION. They helped make a producer’s job easier by doing things like: 1️⃣ Saying in your pitch when your client is available. Reduces email exchanges. 2️⃣ Confirming the segment in an incredibly timely manner. Not real world timely manner. NEWS WORLD timely manner. 3️⃣ Send newsworthy, timely pitches. 4️⃣ Be concise, not clever, in your subject line. 5️⃣ Include what most pitches are MISSING: 🪝THE HOOK. Otherwise known as the VALUE you’re bringing to the AUDIENCE. Not to your client.

Are you a small business owner who would like to gain more exposure and promote your business but PR services have been always too expensive to consider? Would you like to know How To Become Your Own PR Manager WITHOUT Spending A Penny? I have given over 40 TV interviews in less than a month without spending a penny and let me show you how I did it. Join me for an exclusive free webinar where I'll powerful tips on how to promote yourself and get featured on TV, in publications, and more—all without spending a penny on PR services. REGISTER HERE: https://lnkd.in/e3RZRbxc   What You’ll Learn: - How to Get Featured on TV: Ever wondered how travel experts get invited to TV segments? We’ll show you exactly how you can pitch yourself and share your expertise on national television. - How to Get Published: Learn the step-by-step process for getting featured in top-tier travel publications, blogs, and news outlets—no PR firm needed. - Create a Compelling Brand Story: Master the art of telling your story in a way that captivates the media and positions you as an expert in your field. - The Power of Press Releases: Learn how to write and distribute press releases that grab attention and get results. - Social Media for Self-Promotion: Leverage social platforms to showcase your achievements and engage with media professionals. - Networking Strategies to Get Noticed: Tips on connecting with the right people to open doors to TV and publication features. Finelle #tv #interview #tvinterview #pr #publicity #smallbusiness #smallbusinessowners #webinar #freewebinar

If you had a 'viral PR story', here's what might happen: 🔥 Big TV stations and radio fight to get you on their programmes to share your story... 🔥 Top tier print/online media run features about you (when we say top tier, we mean Yahoo, Insider, NY Times, MSN etc)... 🔥 Industry specific magazines (Forbes, Fortune, Business Insider etc run articles about you ... 🔥 You're invited to be interviewed on big podcasts… 🔥 You find yourself getting quoted as an expert in all kinds of interesting places... 🔥 You're offered prestigious and lucrative speaking gigs. Everybody has a viral PR story in them somewhere. And I’m not talking about some random vid that’s got loads of views on TikTok but is completely irrelevant to your business. I’m on about a story that’s so powerful, compelling and meaningful to your business. Even our clients who thought they had no interesting stories and thought nobody would write about them found theirs and experienced all of the above for themselves. Today I'm running a free masterclass to show you the exact steps to find your own personal viral PR story. As you follow along and watch as your story appears before your eyes, you may notice yourself starting to feel excited at the possibilities. Because being featured in the media - in the right way - is not just a vanity thing. Yes it helps with lead gen (when following our system) but more importantly it gives you massive credibility - which makes sales a LOT easier. The masterclass will be live on Zoom at 4pm UK time (that's midday EST) and will be 1 hour long. You can be as interactive as you like. Want to join us? Registration link is in the comments 🤩🔥

Good AM from Seattle. Had to do my weekly post one day early. Strange things are afoot at the Circle K. Have just had some bizarre things happen recently where if I share them with you, some people think I’m the problem because I am sharing things that happened in my #PR life. Truthful things. Don't share dirty laundry? Only share happy news? I don’t believe that philosophy and prefer to tell the truth and let people decide to read or whether it’s TMI or not. Those that know me, get me and understand. It’s the same way I run my business, we tell it like it is to the client, despite how great or difficult the conversation may be. Given the length of the stories, I'll be sharing each some of these amazing encounters over the next few weeks.   We had a client for one week only recently. Yes, one week. :) Started off normally. Had a kickoff meeting. Should have known something was awkward as one of the owners was excited to get started and the other said, “I don’t understand how PR will help our business” That didn’t phase me. I explained to the best of my abilities and thought we moved past those feelings. Until 😉 I had lined up three tv segments for this new client, in that one week, based on the timing of what they did and a national day coming up and their expertise was perfect for it. Well. Our team tried to explain how these segments go, but they wanted to do it their way and why we explained why their way just wasn’t a fit, the replies we got were, 1) Again, don’t know how PR will help us 2) We pay you thousands of dollars, so you need to make sure these segments work for us and do them the way we would like them to be done. At that point, instead of trying to work it out, it was clear to me that we weren’t a personality fit and I politely said, “I’m going to have to go now, and I might call you back.” And hung up the call. Then sent an e-mail letting them know we would no longer be doing business together and waived all hours we already worked as a good faith gesture. Oh, and cancelled the three segments. They may have been the content expert, but not sounding conceited, we are the #MediaRelations #PR experts and the way they wanted to handle the segment and spokesperson they wanted to do the segment would not have worked and sometimes I can see the future, and I know we would have gotten a call from the producers asking "what was that?" ;)   One thing I haven’t shared, is that I want on my tombstone in 40+ years or more, “Jason never looked for trouble, trouble always found him.” I just chalk it up to owning your own business brings daily challenges? At least that’s what gets me through each day.   Look forward to any feedback you have, as always. More of my daily work life in the weeks to come. Happy Friday!

Is your PR strategy unimaginative and predictable? If your plan is solely to churn out press releases every time you have some ‘news’ to shout about, you won't be engaging with your audience the way you could be. Got a new service to announce? 👉 Rather than just another press release, why not put together a flashy video to show it off? Reshuffled your board of directors? 👉 Announce them with a podcast or a series of thought leaderships. In the world of business standing out with creativity and variety is key, relying solely on one communications tool limits your potential. There is a whole series of PR tactics that can build your profile and enhance your brand's image. Successful PR requires a multifaceted approach. 💻 #PR #PRstrategy #communications #corporatecomms

If you had a 'viral PR story', here's what might happen: 🔥 Big TV stations and radio fight to get you on their programmes to share your story... 🔥 Top tier print/online media run features about you (when we say top tier, we mean Yahoo, Insider, NY Times, MSN etc)... 🔥 Industry specific magazines (Forbes, Fortune, Business Insider etc run articles about you ... 🔥 You're invited to be interviewed on big podcasts… 🔥 You find yourself getting quoted as an expert in all kinds of interesting places... 🔥 You're offered prestigious and lucrative speaking gigs. Everybody has a viral PR story in them somewhere. And I’m not talking about some random vid that’s got loads of views on TikTok but is completely irrelevant to your business. I’m on about a story that’s so powerful, compelling and meaningful to your business. Even our clients who thought they had no interesting stories and thought nobody would write about them found theirs and experienced all of the above for themselves. Today I'm running a free masterclass to show you the exact steps to find your own personal viral PR story. As you follow along and watch as your story appears before your eyes, you may notice yourself starting to feel excited at the possibilities. Because being featured in the media - in the right way - is not just a vanity thing. Yes it helps with lead gen (when following our system) but more importantly it gives you massive credibility - which makes sales a LOT easier. The masterclass will be live on Zoom at 4pm UK time (that's midday EST) and will be 1 hour long. You can be as interactive as you like. Want to join us? Registration link is in the comments 🤩🔥

I first noticed Tom Chivers on LinkedIn, where his captivating posts caught my attention and made me eager to learn more about him. I started following him, and eventually invited him to share his Digital PR expertise with us. With his impressive background in this intriguing niche of digital marketing, I'm excited to have him on the show and I believe you'll enjoy this interview and gain valuable insights into the world of Digital PR. ❤️ #DigitalPR #PodcastInterview #DigitalMarketing

Are you falling for these PR myths?🚫 You might be shocked at how much goes on behind the scenes! Many think of PR as getting just a mention in a glossy magazine. PR isn’t just about issuing press releases; it’s about strategic storytelling and connecting with audiences way beyond your social media reach. Think PR is only for big brands or for the rich and famous? Think again! Small businesses can leverage powerful PR strategies to amplify their voices and connect with customers on a deeper level. And let’s not forget - effective PR builds trust and credibility over time, not just hype. _________________ I’m Amanda FitzGerald, AKA The Ultimate Door Opener🚪✨ Stop playing small! It’s time to play big on a big stage and transition from the Best Kept Secret to being seen EVERYWHERE🌟 Work with me to confidently pitch to the press and get VISIBLE in top-tier media outlets, leading podcasts, and even speaking gigs like TEDx talks! 🎙️📰🎧 Click to learn more! 🚀  https://lnkd.in/gywzKb3