Be Known PR & Marketing’s Post

Success in media relations does not happen overnight. Brands have to build momentum through consistent efforts with smaller publications and outlets before they can expect to have large-scale coverage. Through relationship-building and establishing your brand as a trusted leader in your industry, you can begin to turn those smaller successes into larger opportunities. Listen to this episode of the Everything Speaks podcast to learn how you can start supporting your brand’s PR efforts by building trust and maintaining relationships with the public through the flywheel approach: https://bit.ly/3WgKnaE #reputationmanagement #mediarelations #PR #publicrelations #flywheel

Success in media relations does not happen overnight. Brands have to build momentum through consistent efforts with smaller publications and outlets before they can expect to have large-scale coverage. Through relationship-building and establishing your brand as a trusted leader in your industry, you can begin to turn those smaller successes into larger opportunities. Listen to this episode of the Everything Speaks podcast to learn how you can start supporting your brand’s PR efforts by building trust and maintaining relationships with the public through the flywheel approach: https://bit.ly/3WgKnaE #reputationmanagement #mediarelations #PR #publicrelations #flywheel

Are you falling for these PR myths?🚫 You might be shocked at how much goes on behind the scenes! Many think of PR as getting just a mention in a glossy magazine. PR isn’t just about issuing press releases; it’s about strategic storytelling and connecting with audiences way beyond your social media reach. Think PR is only for big brands or for the rich and famous? Think again! Small businesses can leverage powerful PR strategies to amplify their voices and connect with customers on a deeper level. And let’s not forget - effective PR builds trust and credibility over time, not just hype. _________________ I’m Amanda FitzGerald, AKA The Ultimate Door Opener🚪✨ Stop playing small! It’s time to play big on a big stage and transition from the Best Kept Secret to being seen EVERYWHERE🌟 Work with me to confidently pitch to the press and get VISIBLE in top-tier media outlets, leading podcasts, and even speaking gigs like TEDx talks! 🎙️📰🎧 Click to learn more! 🚀  https://lnkd.in/gywzKb3   

Describing the role of a PR professional is notoriously challenging. Why? Because no two days look the same. Thank you Matt McCoy 🎙️ and the 60 Second Podcast for taking the time to chat with our founder Aimee Clark to discuss what sets PR apart from other communications verticals like marketing and advertising. Click play below below to uncover the key differences! #PR #publicrelations #communications #comms

Public Relations is one of those areas for emerging brands that doesn't always feel like a need. But, the right touch of PR can help brands generate more impressions, more visibility, and (sometimes) a stamp of approval. PR is about generating stories PR involves connections PR is a long game This is some of what discussed in my conversation with Reena Goodwin of FACTEUR PR talking all things PR as it relates to early-stage brands. If this is of interest, listen in anywhere podcasts can be found.

What are the best metrics to use in PR?📊 That all depends on the type of campaign and what you are trying to achieve. So let’s say you want to raise headteachers’ awareness of your brand. You might think the number of items of positive coverage secured in the press and on the websites your target audience consumes would be a good goal to measure. You may want to track the number of speaker slots you secure for your spokespeople or customers on podcasts and at events aimed at senior leaders in schools too. But does this really get to the heart of what you are trying to achieve for your business? 💡Read our blog post to find out an effective approach: https://ow.ly/E7S750QJMHX #PR #Metrics #Marketing #EdTech #PublicRelations #KPIs

I hope this podcast episode and its notes might give you some content for you to make a case that public relations, corporate communication, and marketing must continue especially during an economic downturn. https://lnkd.in/eViz4eui #PR #PublicRelations #Marketing #CorporateCommunications #Communication #Recession #GreatRecession #EconomicDownturn #BudgetCuts #DontCutThis

There are typically 2 objections to my PR services, whether it be for my agency or Visibility on Purpose's media courses. They want PR….but they may: 1. Not be able to afford my 1:1 agency services at this time or 2. They don't have the time to take VOP's media courses and implement a new strategy for their brand. And we get it. We're all busy CEOs. So, here's what we're going to do to make it accessible for said busy CEOs. Teach their VAs how to pitch & land BIG MEDIA FEATURES!! (genius...I know!) Introducing the PR ASSISTANT CERTIFICATION If you're a VA & would like to offer podcast + editorial pitching services to your clients, we are running a 4-week PR Assistant Certification beta program at a super reduced rate. This will be under $500 until May 15th. Are you in? snag the deal before May 15th. Questions? DM Bridget Aileen Sicsko or myself https://lnkd.in/etnRyQFE #virtualassistant #personalbranding #brandgrowth #pr #publicist #virtualassistants

Happy Monday, LinkedIn! As we start our 9-week countdown to 2025, let’s kick things off with the foundation of every memorable brand: your story. You might have heard, “Your story is your brand.” In entertainment PR, it’s not just a saying; it’s the secret sauce that sets talent apart. So, what’s your “why?” It’s not enough to just exist online—audiences want to know what makes you, you. Start with key moments that shaped your journey, moments that people can relate to and remember. Are you someone who started from scratch, or did you pivot from a completely different industry? Show what makes you unique, but keep it real—authenticity is key. So, as we head into 2025, let’s focus on refining that narrative and owning the story only you can tell. #EntertainmentPR #PersonalBranding #StorytellingSuccess #CountdownTo2025 #LynkPR #lynkpublicrelations #pr #pragency #publicrelations

IF YOU COULD GIVE ONE ADVICE TO SOMEONE STARTING OUT IN PR, WHAT WOULD IT BE? I've thought about this for sometime now and these questions keep flooding my thoughts. Is it about mastering the art of storytelling or the importance of networking? Maybe it’s about how to handle a crisis, communicate effectively with the media? Staying ahead in this ever-evolving industry? After much thought I was able to narrow down what actually works for me which is “Always listen before you speak whether you’re talking to a client, journalist, or the public”. Essentially, this brings about understanding of your audience and their needs which is the foundation of any successful communication strategy. I came to this conclusion after recalling my personal experience when I first got into this field. Now, let’s hear from you! What’s the one piece of advice you wish someone had given you when you were just starting out? Drop your insights in the comments, and let’s inspire the next generation of PR professionals together. #PublicRelations #CareerAdvice #PRTips #Storytelling #PRProfessionals