David McClean’s Post

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Founder & CEO at SDR Systems Group | B2B Digital Marketing & GTM Strategy Consultancy

DON'T MAKE THIS ONE MISTAKE EVER AGAIN Do you ever wonder why so many GTM sales motions fail? The biggest mistake I see most companies make is list creation. Most companies believe pulling a list from Zoom or SalesIntel using filters is enough to upload and start the outreach. These data platforms only get you 75 percent of the way there. Someone must walk through the list, making sure, at the bare minimum, the ICP and Personas are correct. They should also at least check emails using a platform like Never Bounce. If you would like an overview of best practices, email ngranier@sdrsystemsgroup.com. Natalie will send you our best practices for List Hygiene. hashtag #SalesIntel #Bad data #listbuilding #Never Bounce #Zoom Info

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