Dave Polykoff’s Post

Dave hits a home run on his analysis of that Sprout Social, Inc. report here, but I'm going to add a few more pointed thoughts: 👉 First and foremost, a word of caution -- what people say they want isn't always what they want. 👉 Entertainment might be more valuable to Gen Z, but think about Gen Z purchasing habits. Maybe entertaining content helps you move trendy sunglasses, but what about professional services, or enterprise software? 👉 To say it another way, if you're a sunglasses company, this Gen Z bit may influence your marketing strategy. But I'm skeptical this takeaway has wide application. Don't overhaul your strategy because of sudden onset FOMO (SOFOMO?? 😵). I'm 100% in agreement with Dave here that authenticity is a value of the discerning. The mature. Hormozi knows it, which is why he's niching down after spending years racking up millions of followers who don't buy anything. Lastly, I recommend checking out a recent episode of Daniel Murray's Marketing Millennials podcast (no. 246, the guest was London Lazerson, link in comments). It's a bucket of cold water on some of the zombie tactics we always see in influencer marketing and branding. London does yeoman's work, giving you permission to ignore useless vanity metrics, and pointing you to the tactics that drive the only metric that matters: 💰 For my 💰, London has the future of influencer marketing right (it's why we're taking his advice in the personal branding offer we're building at Zenpost). Cheers! 🍻

"Your Attention is Worth More Than Money! 💰 Discover how today's influencers like Iman Gadzhi, Andrew Tate, and Luke Belmar turn attention into income. Imagine the possibilities when you harness your focus to create impactful content and transform your life! 📈✨ Start your journey today! #AttentionEconomy #DigitalMarketing #ContentCreation #InfluencerTips #AttentionIsCurrency"

Copy-Paste and Call It Influence? Really? In a world full of Ctrl+C and Ctrl+V influencers, it seems originality is on vacation! Why is everyone jumping on the bandwagon of copying content, slapping their name on it, and calling themselves an influencer—with a grand total of 300 followers? I mean, how do you have the dignity to claim that title? Influence isn’t about how well you can imitate someone else’s work; it’s about authenticity, creativity, and adding value. If your biggest achievement is hitting paste, it might be time to rethink your strategy. 😅 PS: Real influencers don’t need to borrow someone else’s words—they create their own. PPS: If you’re looking to grow, try creating something new. Trust me, it’s more rewarding than copying. #OriginalContent #InfluencerHumor #CreateDontCopy #BeAuthentic #LinkedInHumor #ContentCreation #InfluencerLife #SocialMediaTips #StayOriginal

Selection and shortlisting of what to copy paste and what to not itself requires some serious skills :')

🚀 Ever wondered why some product launches skyrocket while others fade into obscurity? It’s the influencer magic! ✨ Imagine your launch like a blockbuster movie. 🎬 Influencers are your star actors, drawing audiences with authenticity and reach. Last year, a startup catapulted to fame, crediting a well-matched influencer for its viral success. 🌟 Why did it work? Trust. Influencers bridge brands to audiences, transforming followers into engaged communities. 👥 Have you tried leveraging influencers for a launch? Share your story below! Or tag someone who could benefit from this approach. ⬇️ What do you think? Are influencers redefining product success? #InfluencerMarketing #ProductLaunch #DigitalStrategy #Entrepreneurship #MarketingTips #SocialMedia #StartupSuccess #Innovation 📞 7741919844 ✉️ [email protected] 🌐 https://appschedio.com

🚀 Ever wondered why some product launches skyrocket while others fade into obscurity? It’s the influencer magic! ✨ Imagine your launch like a blockbuster movie. 🎬 Influencers are your star actors, drawing audiences with authenticity and reach. Last year, a startup catapulted to fame, crediting a well-matched influencer for its viral success. 🌟 Why did it work? Trust. Influencers bridge brands to audiences, transforming followers into engaged communities. 👥 Have you tried leveraging influencers for a launch? Share your story below! Or tag someone who could benefit from this approach. ⬇️ What do you think? Are influencers redefining product success? #InfluencerMarketing #ProductLaunch #DigitalStrategy #Entrepreneurship #MarketingTips #SocialMedia #StartupSuccess #Innovation 📞 7741919844 ✉️ [email protected] 🌐 https://appschedio.com

This quote from Sarah Adam is gold ➡️ “When you’re working with influencers, the sole purpose of doing it is because of their authenticity. It’s because they’re off-brand. You don’t want them to look like you. You don’t want them to sound like you” Brands that are new to influencer and creator partnerships often want control over every aspect of the campaign - they don’t realize that too much control usually results in poor performance for both sides. Trust your creators. Give proper guide rails, but be comfortable with the creative process. If it feels a little uncomfortable, that’s ok. Creativity can feel that way. Check out my entire conversation with Sarah below!

How to build better relationships with Influencers and Creators Tip 1 :From the beginning, choose collaborators who align with your brand values and have a genuine interest in your product or service. Tip 2 :Simplify your communications by providing clear instructions, using plain language, and prioritising the creator's wellbeing. Tip 3 :Respect their creative freedom and allow them to create content that they find entertaining while also meeting your goals. Questions? Reach out to saikat biswas [email protected] #CollaborationTips #InfluencerMarketing #CreativeFreedom #BrandAlignment #ContentCreation #CreatorWellbeing #SaikatBiswas #Marketing101 #SocialMediaSuccess #InfluencerCollab #ContentStrategy #MarketingTips #BrandGrowth

Social media rewards authenticity. Brands must focus on people, partnering with advocates and creators if they're not to get left behind. Taking the lead from TikTok, Instagram's latest updates for small creators, and LinkedIn's thought leadership ads show just how focused the platforms are about people and micro influencers cutting through the noise. Why this matters to brands: 💡Trust is your currency: People buy from people they like, know and trust. Creators and employees are your most trusted advocates. 💡 Authenticity = Engagement: Audiences want relatable, engaging stories. Let your people's voices shine through. 💡Play the algorithm game: Creators get a visibility boost, helping your brand reach a wider, more engaged audience. Original content, not reposts are what break through. Brands like Airbnb and Audible get it. They're tapping into the power of real people. Are you? #EmployeeAdvocacy #creators #EmployerBranding #ThoughtLeadership