This quote from Sarah Adam is gold ➡️ “When you’re working with influencers, the sole purpose of doing it is because of their authenticity. It’s because they’re off-brand. You don’t want them to look like you. You don’t want them to sound like you” Brands that are new to influencer and creator partnerships often want control over every aspect of the campaign - they don’t realize that too much control usually results in poor performance for both sides. Trust your creators. Give proper guide rails, but be comfortable with the creative process. If it feels a little uncomfortable, that’s ok. Creativity can feel that way. Check out my entire conversation with Sarah below!
Well said, Thomas. Authenticity is key for influencer marketing as it builds trust, enables authentic connections, and enhances the credibility of the brand.
Love this
Amen 🙏
Thanks for having me Thomas Schreiber!
Killing the guest bookings here, Thomas Schreiber! Looking forward to listening
Umm, but the second an “influencer” starts shilling a product or service because they were paid by the advertiser, and the influencer does not disclose they were paid to hype this product or service, they are no longer authentic in the eyes of the audience. The influencer market is enjoying its day but this thing ends when marketers figure out the audience they are reaching is nothing more than other influencers.
Clearly Sarah Adam is one of the worlds leading thinkers when it comes to Influencer Marketing.
Helping Creators Operate & Grow Their Business
1moCheck out the full episode here! https://www.youtube.com/watch?v=mDa06IvKsW4