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Charlotte Lander Charlotte Lander is an Influencer

Digital marketing leader | LinkedIn Certified Marketing Insider & Top Voice | PRINCE2 Practitioner

Social media rewards authenticity. Brands must focus on people, partnering with advocates and creators if they're not to get left behind. Taking the lead from TikTok, Instagram's latest updates for small creators, and LinkedIn's thought leadership ads show just how focused the platforms are about people and micro influencers cutting through the noise. Why this matters to brands: 💡Trust is your currency: People buy from people they like, know and trust. Creators and employees are your most trusted advocates. 💡 Authenticity = Engagement: Audiences want relatable, engaging stories. Let your people's voices shine through. 💡Play the algorithm game: Creators get a visibility boost, helping your brand reach a wider, more engaged audience. Original content, not reposts are what break through. Brands like Airbnb and Audible get it. They're tapping into the power of real people. Are you? #EmployeeAdvocacy #creators #EmployerBranding #ThoughtLeadership

  • Three images of mobile screens on a vibrant background in Instagram's yellow, pink to purple brand tone. The first screen shows a locked phone with a notification. Text reads: We're recommending your reel u instead of others that feature your original content. The second screen shows a reel. It's an image of a lily pad and someone's hand reaching out to it. Text reads: more people might start seeing this reel as it's original. Third screen shows Instagram notifications, showing the user being credited as the original creator of the content.
Freddy Cleveley

Head of Growth @ Seenit | Employee-generated content for Employer Brand and Communications teams

7mo

💯

Mohamed Muraj

Digital marketing strategist & solver 💡 | Social media aficionado ❤️ | Watches connoisseur 😍 | Generative AI, Metaverse and Web3 enthusiast 🛸

7mo

Yaaas! 🙌 Thanks for sharing.

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