Social media rewards authenticity. Brands must focus on people, partnering with advocates and creators if they're not to get left behind. Taking the lead from TikTok, Instagram's latest updates for small creators, and LinkedIn's thought leadership ads show just how focused the platforms are about people and micro influencers cutting through the noise. Why this matters to brands: 💡Trust is your currency: People buy from people they like, know and trust. Creators and employees are your most trusted advocates. 💡 Authenticity = Engagement: Audiences want relatable, engaging stories. Let your people's voices shine through. 💡Play the algorithm game: Creators get a visibility boost, helping your brand reach a wider, more engaged audience. Original content, not reposts are what break through. Brands like Airbnb and Audible get it. They're tapping into the power of real people. Are you? #EmployeeAdvocacy #creators #EmployerBranding #ThoughtLeadership
Yaaas! 🙌 Thanks for sharing.
Head of Growth @ Seenit | Employee-generated content for Employer Brand and Communications teams
7mo💯