Freddy Cleveley

While AI shouldn't be used alone, it can enhance marketing efforts by assisting with content creation, predictive analytics, personalised experiences, customer service through chatbots, and ad optimisation. 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency

2

UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

5

3 Comments

One for my Marketing connections. 👀👀 Marketers in the UK and Ireland (UKI) are prioritising building and retaining trust with customers and improving their use of AI tools and technologies, according to new Salesforce research in the ninth State of Marketing report.

7

Where do you prioritise your marketing budget - short term paid campaigns or long term brand building activities? 💪 Maybe you’re already a protégé of Mark Ritson’s data backed musings in this article and are already reaping the benefits of an integrated marketing strategy with brand at its heart. 🫣 Maybe you’re flaying around in ad learning, audience targeting vagaries, algorithm unknowns and hoping tomorrow’s conversions will be better. It’s not a 2-minute read but it’ll definitely be a thought provoking one - particularly if you’re in the latter camp. Thanks Marketing Association for sharing in your latest newsletter.

6

2 Comments

The LOCALiQ_UK 3rd Annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what #marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02Jz7_k0 #StateofDigitalMarketing #AI #SEO #DigitalMarketing #LOCALiQUK

36

Live on stage at the Future of Brand in London Matt Bryan leads a discussion with ISBA Bobi Carley and LongTerm Digital Jonathan Longhurst on the TV Advertising landscape! Today they discuss the importance of breaking down silos so that brands can capitalise on the new data rich data landscape and optimise their total TV Strategy. #FOB #samsungAds Samsung Ads Europe

44

1 Comment

🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

141

32 Comments

The future of content is here and evolving faster than we could have imagined! A recent study highlighted in Marketing Week reveals a fascinating shift in consumer trust towards generative AI. In the UK alone, 29% of consumers now trust information sourced from generative AI that's a 9% increase from just a year ago! Stay ahead of the curve and consider how integrating generative AI into your strategy could open new doors for your brand. Read more about this shift and what it means for the future of content here: #contentmarketing #marketingplans https://lnkd.in/geVA6Tyi

2

1 Comment

One of the areas of digital that we frequently discuss both internally and with our clients is measuring incrementality. In my opinion, it's a super interesting topic which often drives lots of differing opinions. Check out our blog for some light ( 😂 ) Friday reading, where we discuss our thoughts and answer some of our most commonly asked questions ⚡

13

The financial services verification alert could be limiting your Google Ads visibility... A few months ago, we audited an ad account for a high street bank that had just launched its first Google Ads campaign (yes really!). The financial services verification alert was visible in the account so we submitted the advertiser's FCA details. 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟭.𝟮𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸 𝗮𝗳𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹: 𝟰𝟵𝟵𝗸 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 An immediate uplift in daily Impressions of 34,900% and investment of 400%. FCA-regulated advertisers promoting financial products - complete the verification and submit your FCA details asap. Non-FCA-regulated advertisers that are not promoting financial products - if the alert appears in your account, apply for an exemption. Either approach should help increase your visibility and improve campaign performance.

21

4 Comments

Hey UK Tech Marketers! Labour just won, so what next for digital infra and tech? And how does this impact your GTM and strategic marketing initiatives in the future? Let's start with a quick snapshot of how Labour is different to the Conservatives: Conservative vs. Labour: Quick Comparison 🔍 1. R&D Spending - Conservatives: Planned £2bn boost - Labour: Promised 10-year budgets 2. AI Regulation - Conservatives: Pro-innovation, no specific legislation - Labour: Binding regulation, ban on deepfakes 3. Data Protection - Conservatives: Pushed the DPDI Bill - Labour: No major reform plans 4. Regulatory Approach - Conservatives: Extend existing laws - Labour: New Regulatory Innovation Office 5. Digital Infrastructure - Both: Full gigabit broadband & 5G by 2030 - Labour: Remove planning barriers for data centres (woot!) 6. Investment in Tech - Conservatives: £250m for female entrepreneurs - Labour: Reform British Business Bank 7. Compute Infrastructure - Conservatives: £1.5bn for compute clusters - Labour: Focus on data centre planning 8. Tech Skills and Education - Conservatives: Expand adult skills programs - Labour: Less specific 9. Online Safety - Conservatives: Online Safety Act, ban mobile phones in schools - Labour: Build on Online Safety Act 10. Public Sector Digitalisation - Conservatives: AI in healthcare - Labour: Modernise HMRC, policing tech Strategic Tips for Marketers 🎯... 1. Digital Infrastructure Boost - Market Positioning: Highlight your role in gigabit broadband and 5G. Emphasise your commitment to better digital experiences. - Strategy: Campaigns showing how your tech aids Labour’s connectivity goals. Partner with telecom providers and local governments. 2. Regulatory Innovation Office - Market Positioning: Showcase your adaptability and compliance. - Strategy: Content on regulatory changes, webinars, and workshops on readiness. 3. AI and Emerging Technologies - Market Positioning: Position AI products as ethically developed and compliant with Labour’s regulations. - Strategy: Campaigns on ethical AI use, thought leadership in AI ethics and regulation. 4. Clean Energy and Tech - Market Positioning: Align with Labour’s clean energy initiatives. - Strategy: Showcase clean energy projects, partner with environmental organisations. 5. Public Sector Digitalisation - Market Positioning: Tailor products for public sector modernisation. - Strategy: Targeted campaigns, collaborate with government agencies for tech pilots. 6. E-commerce and High Street Balance - Market Positioning: Help businesses adapt to Labour’s tax reforms. - Strategy: Resources and tools for navigating new tax landscapes, success stories balancing e-commerce and high street. Labour’s win signals big changes for UK tech in connectivity, compliance, ethical AI, clean energy, public sector digitalisation, and E-Comm. Ready to seize the opportunities? 🚀 #Election24 #LabourWin #TechMarketing #DigitalInfrastructure #Telecommunications

18

For anyone wanting to make your GA4 data that little bit better, this is well worth a read from our GA4 expert Laure Hessin :)

3

If you're one of the 47 million adults in the UK who can vote, this election is important for you as an enfranchised individual. But as a marketer, what's the big deal with the next four weeks? CEO James Smith, shares crucial insights on why marketers must adapt their strategies during election periods to maintain advertising effectiveness. Catch up on the article via MediaCat ⬇️ https://lnkd.in/efWMcmW9 #ElectionPeriod #Advertising #StaySmart

4

Lots of marketers have been ignoring this... And it's changed a lot recently... If you haven't learnt about it yet, read this! Or the last time you did, you were learning about FLoC and FLEDGE - well that's all been changed... ▶ What is Privacy Sandbox? An initiative from Google aimed at enhancing user privacy while maintaining an open and accessible web. ▶ What is it for? The main goal of the Privacy Sandbox is to phase out third-party cookies and limit covert tracking methods. ▶ How does it help privacy? Privacy Sandbox ensures user data is protected by reducing the amount of information shared with advertisers and websites, including the specific sites that users have visited. ▶ What about advertisers? It introduces new web standards that support privacy-preserving mechanisms for digital advertising and content personalization. ▶ How does it work? It allows targeting of interest groups using the Topics API and the Protected Audience API ▶ What is the Topics API? The browser select three topics of user interests from a predetermined list, based on browsing activity across participating websites over a period of three weeks. Ads can then target users via topics. ▶ Protected Audience API The browser stores advertiser-defined user interest groups and hosts on-device auctions to show ads. ▶ Future of Privacy Google's Privacy Sandbox is a significant step towards a more privacy-centric web, balancing user privacy with the needs of digital advertising. Learn more about Privacy Sandbox here: 👉 https://lnkd.in/eXAwd6GF Like and follow for more, or comment with your own thoughts below. #marketing #privacy #paidads #ppc #privacysandbox

2

📣 In March 2024, Google was the most popular search engine in the UK, holding a market share of 93.61 percent across all devices. [Statista] What difference would it make to your business if you were on page 1 for key commercial search terms ⁉ Position 1 organically can expect an average click rate of 39% [Smart Insights (Marketing Intelligence) Ltd] 🏆 Want to know more? 🙄 #SME #SEO #DigitalMarketing #Strategy #Page1 #Google

5

5 ways we've changed our marketing game this year... 🔎 Huge focus on quality content and pumping it out as much as possible 📈 Increasing customer engagement with email campaigns & case studies 🤘 Released killer merch that everyone wants to get their hands on 📱 Regular analysis of social data and performance 🖥 Focused on improving the customer journey I won't lie, making the jump to the marketing game felt like a big one initially but i've loved every second of it. I love obsessing over how we can improve every single day and the best part is.. there is still so much to be done to keep changing the game. #Marketing #ContentMarketing #Strategy #PleavinPower

21

1 Comment

It was no surprise to me that research has found that social media isn’t playing a major role in online shopping but is often used for shopping inspiration instead of a place to buy from.   Two in ten surveyed online shoppers begin their search on social media but only 7% finalise their orders through this channel. It’s still the established marketplaces like Amazon that have most appeal to most consumers. It all comes down to trust.  That’s not to say that social channels do not create competition for marketplaces. They do and if executed well channels such as TikTok will get traction. An impressive 46% of shopper use TikTok, Instagram and Facebook if looking for local brands or to find new brands.   Luzern eCommerce understands social commerce and can help you to make your brand buyable on your customers’ favourite platforms. Or if traditional marketplaces are the best place for your brand, we can help you to stand out from the competition. Get in touch to find out more! 

8