Dusten Carlson

Talking about website 🕸️ conversions. This comes up a lot when I'm on sales calls. I get asked well what do I need to do to improve my website to get people to convert? You have a form that says get demo. That's good enough right? 🙅‍♂️ Why not offer them something like a savings calculator or something where they can interact with. They can put in their data, try to figure out is the solution that you're offering me right for me. It's creating something sticky 🍯 on your website. It's keeping them there a little bit longer, and then maybe ask for their email address, and then you can nurture them a little bit. Drop in the comments what you think and what you're doing to try to get people to convert beyond a demo request. Go, Sixers! #website #conversion #technology #digitalmarketing #content

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Do you know what the key component to the success to each of these channels/tactics? A solid content strategy. Content that engages, teaches, inspires, entertains, and entices through one of these channels starts the conversation or moves it down the path. Content on your website brings the user back for more. Make sure these things are in alignment. So...where do your efforts stack up? Read more here: https://lnkd.in/g-d8rX4s #contentmarketing #marketingstrategy #marketing #growthmarketing #tcgllc

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What do you get when you book a copy audit with me? ✨ Clear actions to improve your copy ✨ Simple tips to use when writing future content ✨ Confidence in your messaging AND your website! Audit packages start from £100 for up to 4 pages (£125 from November) Book before October 31st to beat the increase!

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If you want to grow your agency predictably, you can’t rely only on referrals and your existing network to achieve that. David Kreiger dropped some rock-solid awesome insights about creating a predictable outbound strategy that will help you have more predictable growth in your agency. He emphasized the importance of being crystal clear about your Ideal Customer Profile (ICP) — who can you help the best and why? — and then timing your outreach perfectly to maximize the impact. Here’s the reality — creating a targeted outbound strategy doesn’t just improve your chances of success — it genuinely helps your prospects by addressing their immediate challenges. Candidly, it’s all about being human and relevant in your approach. Now’s the time to double down on predictable agency growth. Check the first comment for a link to the full episode. Onward with gusto!

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When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

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When it comes to boosting your podcast's visibility, SEO is a secret weapon that not too many podcasters are using.   By optimizing your podcast for search engines, you make it easier for listeners to find your content. Think of SEO as the bridge connecting your podcast to a vast audience just waiting to hear what you have to say.   Maximizing your podcast's reach involves understanding and leveraging both website SEO and podcast player SEO. While both aim to boost your visibility, they operate in unique ways.   Website SEO vs Podcast Player SEO:   - Website SEO focuses on optimizing your podcast's web pages. Think keywords, meta descriptions, and quality backlinks. It's all about making your content discoverable in search engine results.   - Podcast Player SEO, on the other hand, is about optimizing your show within podcast directories like Apple Podcasts and Spotify. Here, your podcast title, description, episode titles, episode descriptions, and transcripts play a crucial role. Tips for Optimizing on Both Platforms - Keyword Research: Identify keywords relevant to your podcast’s niche and incorporate them naturally into your website content and podcast descriptions. - Engaging Titles and Descriptions: Craft compelling titles and descriptions for your podcast episodes. Make sure they are both keyword-rich and intriguing to potential listeners. - Consistency: Regularly update both your website and podcast player profiles. Fresh content signals search engines and podcast algorithms that your show is active and relevant.   SEO isn't just a good-to-have. It's a game-changer.   In the latest episode of Clocking In, we dive deep into Podcast SEO: Strategies for Podcast Players & Blog Posts. You'll discover actionable strategies that can amplify your podcast reach through the power of SEO.   Listen in: https://lnkd.in/eJzW4eDM

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It was an absolute TREAT to appear on the gtmPRO podcast 🙌 We delved into a ton of topics in this thoughtful hour-long episode, and I give my take on ways to make your product stand out, get clear, and build trust with audiences. It's ALL here folks, including how to: 👊 Focus on what your customers actually care about 👊 Get real, specific, and acknowledge the challenges to build trust with your audience 👊 Structure your messaging so you're always clear on the value and benefits of your product features 👊 Make your messaging simple and human so your messaging is direct and relatable Thanks for having me Gary Schwake and gtmPRO 🙏 Listen now via the link in the comments 👇 #messaging #positioning #copywriting #B2Btech

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We sometimes tell clients in our CRO audit product descriptions are a bit meh. You know the one's: • One to two line description of the product feature • List of dimensions, weights, ingredients Then, we look again and there'e now a Shakespearian play written in a body text with fruitier language than a mixed berry smoothie topped with whipped mango yoghurt and sprinkles of dried raspberries. While you can find a ton of stuff about talking about benefits over features on here and the web, some of the best ways to drive your product descriptions are from: • The search query data on your site (Is there a big volume of product name+ingredient searches, if so, make more prominent) • Reviews (When you dump all of your reviews into Chat GPT, what's the common benefit that customers reference) • NPS (What element of the product experience do high LTV customers appreciate the most?)

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Having trouble landing that book deal? Randy Peyser, founder of Author One Stop, Inc. and with 20+ years in the publishing world, cuts through the noise on how to pitch your book right, build strong connections with agents, and avoid the mistakes that can mess up your shot at success. In this episode of the Author Your Brand Show, she gives you the straight talk on navigating the industry and deciding between self-publishing and traditional publishing. Key Takeaways: • Build real relationships with agents and publishers to boost your chances. • Get your online presence in shape to catch the eye of publishers. • Avoid rookie mistakes by understanding the business side. • Weigh the pros and cons of self-publishing vs. going traditional. Ready to step up your pitch and get that book deal? Catch the episode here: https://lnkd.in/eEZqCSXi

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You don't have to exhaust yourself on the never-ending content treadmill. One way to save yourself time and effort is repurposing existing content. That's what Sami Bedell-Mulhern and I talked about on the Digital Marketing Therapy podcast. What you'll learn: → How to identify which content to prioritize for repurposing → Simple formatting and optimization techniques to breathe new life into old blog posts → The role of AI in content creation and repurposing → Strategies for balancing new and repurposed content in your editorial calendar → Tips for organizing and tracking your content assets Check it out at the link below and follow me for daily content tips! https://lnkd.in/gbTiTT4j #nonprofit #blogging #contentmarketing #ceo #cmo

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⁉️ Are YOU staying AHEAD of the information your clients can access ⁉️ Watch this 50-second video clip from my interview with Jason Jenkins with The Simplicity Group. Then, go get the full interview here: https://lnkd.in/eDi64k4w Also - check out my upcoming webinar: "The Radcially Relevant Advisor." https://lnkd.in/eHErEvAd

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Who's the next guest on The People of Digital Marketing podcast? Well...he's a linkbuilding expert. A former digital nomad. Agency owner and marketing expert... It's none other than Dave Schneider, CEO at Shortlist. Now if you're trying to get better at #linkbuilding this episode is for you! It comes out on Friday morning and is the best thing to listen to during your afternoon jog this weekend! Need to get an update for when this episode comes out? Make sure you're following me on LinkedIn and/or subscribe to the podcast by visiting the links in the comments section below! #marketing

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4 Signs Your Brand Story Isn't Converting Look familiar? → Website traffic? High → Social media? Active → Content quality? Good → Sales? Stuck SMB Leaders tell me: "We're doing everything right..." But the numbers tell a different story. Your Brand Story might be the problem if: Sign #1: Price is Always the Issue Every sales conversation starts with: "How much does it cost?" Instead of: "When can we start?" Translation: Your Story isn't demonstrating Value. Sign #2: Sales-cycle Prospects need: Multiple meetings Endless explanations Constant follow-ups Detailed proposals Translation: Your Story doesn’t resonate emotionally. Sign #3: "We'll Think About It" You hear:  "Sounds interesting…” "Let me discuss it internally..."  "We'll get back to you..." Translation: Your Story could be more compelling. Sign #4: Competing on Features You keep: Listing capabilities, and Adding services Updating features, and Lowering prices Translation: Your Story needs to be distinctive, and uniquely authentic. The Expensive Truth: ↳ When your Story is wrong, everything else is harder. ↳ When your Story is right, everything else is easier. At Brandmultiplier, we turn Good Businesses into Great Stories. - Enterprise Expertise at SMB prices - Results in 60 days, guaranteed - Systems that sell while you sleep Ready for a Story that Sells? You are just a DM away!

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I am currently thinking about some ideas for tools and guides that I want to create for you.   One is a guide to signs that it's time to think about selling your agency.   One is a tool to calculate how much you could sell your agency for.   One is a guide on what to look for in an M&A advisor.   And lastly, how to pick a good buyer for your agency.   So I have a lot of ideas in my head…   But here’s the thing…   I only want to create resources that you’re actually interested in.   So here's what I need from you...   At the link below...   All you’ve got to do is tell me which tools and guides you're interested in and which ones you're not interested in.   This is super simple.   And will take less than a minute of your time.   And it'll help me make sure the next guide or tool I create is one that you truly want to see (and will benefit from)...   So just go to the link below...   And let me know which ones you'd be interested in...

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SO WHAT?! Let's say you're in the tree and lawn care industry. Your current website headline says, "We're your neighbor tree and lawn care professionals." SO WHAT? How does that make you stand out? How does that differentiate you? A good way to make your messaging clearer and engage more people is to have an internal conversation with yourself. --- "We're your neighbor tree and lawn care professionals." SO WHAT? Because we have certified arborists in tree, shrub, and lawn conditions. I DON'T CARE But our team of experienced professionals has a combined industry tenure of over 75 years. WHAT'S IN IT FOR ME? Professional tree trimming and lawn care will save you from unexpected damage and injuries, raise your property value, and save you the time and effort of doing it yourself. HMMMM? THEN WHY YOU? Because we offer tailored care plans, use state-of-the-art equipment, and provide reliable, consistent maintenance, ensuring your landscape is always in top condition and enhancing your property's beauty and value. YAWN. DOESN'T EVERYONE ELSE IN YOUR INDUSTRY? Our certified arborists know this region's unique conditions, providing personalized care and consistent maintenance that others may overlook. This results in a more beautiful, healthy, and valuable property, giving you peace of mind and saving you time and effort. SO WHAT'S IN IT FOR ME, THE CONSUMER? Think of us as your expert partners who'll protect the investment in your home with a beautiful and safe landscape using personalized, certified tree and lawn care. MAKE THAT SHORTER Main Headline: Maximize Your Home's Value and Appeal Subhead: with the Region's Leading Certified Tree and Lawn Care Experts <Social Proof Image of a home's landscape> If you need some guidance on how to craft your messaging, hop on my calendar for a complimentary consultation. #MarketingStrategy #BrandMessaging #DigitalMarketing #ContentMarketing #CustomerEngagement

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If your website doesn't INSTANTLY answer 3 Qs, it's costing you new patients 1. What services do you offer? ↳ Describe the treatments you provide 2. Which demographic do you serve? ↳ Be clear about the specialty and geo-demographics 3. What are the next steps to schedule an appointment? ↳ Make it easy for patients to book appointments online. Visitors should know they're in the right place within 3-5 seconds of landing on your site If it's not obvious, they'll leave and you'll lose what could have been a loyal patient

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