📆Event Recap: National Ruby Bridges Walk to School Day Last week’s Ruby Bridges event honored her legacy, where, at six years old, she helped desegregate schools in 1960 and advanced civil rights. Miami-Dade Economic Advocacy Trust, in partnership with Miami Northwestern Senior High School, Holmes Elementary School, and community organizations, gathered students, educators, and leaders to celebrate resilience and equality. The event included a student-led reenactment of Ruby’s historic walk, a rally, and a recognition ceremony for high-achieving math students—highlighting math literacy’s role in economic stability and closing the local proficiency gap. 🌟Media & Outreach Strategy Over four weeks, I developed a media plan to highlight the event’s message and local relevance, using press releases and targeted outreach to connect with local leaders and share Ruby Bridges’ legacy. 🪄 The PR Execution Our campaign achieved extensive coverage, with news segments on CBS News Miami, Yahoo News, WSVN-TV 7News, The Miami Times Times, Hylo News and Channel 10, plus a week-long radio interview series on Hot105 FM! A representative from Mayor Daniella Levine Cava office presented certificates of congratuations to the 35 student honorees. 📊 Results & Impact The campaign boosted MDEAT’s visibility and generated interest from area high schools eager to collaborate on future initiatives and participate in Ruby Bridges Walk to School Day. 🤷🏾♀️ Why Media Relations & PR Matter Media relations and PR are crucial in expanding the impact of meaningful events like this, ensuring that inspiring stories reach a wider audience. Are you planning an upcoming event and seeking PR support for your initiatives? Comment “MEDIA” below to work with me and my team ⬇️⬇️! #media #mediarelations #PR #publicrelations #publicist #miamidade #miamischools #miaminews
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CBS News Miami was simply a joy to work with! Thank you so much for shining a great spotlight on this awesome moment for the community. Check out the news story here: https://youtu.be/wE3KU_7xU-Y?si=q_6KzeyNi7t8MIyk
Check out some of the articles! Here's one from The Miami Times Times. Thanks so much for your support! https://www.miamitimesonline.com/education/mdeat-hosts-ruby-bridges-walk-and-math-matters-rally-in-liberty-city/article_9ea914c6-a5dc-11ef-9e45-cb7e2c048b5b.html
Great recap!
Awesome work!
Awww, look at my alma mater 🤘🏾
Awesomeness
Beautiful
Corporate Branding Strategist | Leadership Development Consultant | Business Coach To Founders | Award-Winning Moderator & Keynote Speaker | Media & Marketing Expert | Podcast Producer & Host of The WIM Speaks Show 🎙️
1moThe reporter from WSVN-TV 7News name was Dannielle (with two n's and two L's) and we instantly hit it off lol 😊 ! She showed up at Holmes Elementary School bright and early at 7:30AM and stayed the entire time, going live from the event, and working through all of the kinks with me. I now call her my Sister In Media! We made this happen and I'm grateful for all of the positive vibes! Check out the story from Dannielle here: https://youtu.be/qQBiG2l4dlI?si=eeFyY7QmG87tKU1m