Crealytics’ Post

#ICYMI - IAB Europe has released the first-ever European Retail Media Measurement standards. 📊 These standards introduce much-needed consistency to the rapidly growing interest in Retail Media across Europe, providing a solid foundation for media buyers to make well-informed comparisons. Shockingly, 70% of brands have identified the lack of standards in #retailmedia as a significant barrier to investment. Developed with input from 15 retailers across Europe, the documentation is currently open for industry feedback until March 29, 2024. As active participants in IAB Australia's Retail Media Working Group, we at #Zitcha are passionate bout contributing to the elevation of standards, education, and collaborative efforts to enhance the Retail Media industry. 🌐 We strongly recommend checking out the standards document and FAQs for a deep dive into the future of Retail Media. Click here for more details: 👉 https://bit.ly/3V0e0NA #retailmedia #retailmediastandards #industryleadership #zitcha

The latest edition of the European Retail Media Report Card from Mars United Commerce is out now! The report shows 15 retail media networks across six European countries all on one level playing field, so it's easy to compare their capabilities. This latest update includes a distinct scorecard for the in-store and digital out of home opportunities that have become a critical element of network offerings. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! Download your copy here: https://lnkd.in/ghQAkjSh #retailmedia #retailmedianetworks #measurementstandards

The latest edition of the European Retail Media Report Card from Mars United Commerce is out now! The report shows 15 retail media networks across six European countries all on one level playing field, so it's easy to compare their capabilities. This latest update includes a distinct scorecard for the in-store and digital out of home opportunities that have become a critical element of network offerings. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! Download your copy here: https://lnkd.in/e_3SRKgd #retailmedia #retailmedianetworks #measurementstandards

The latest edition of the European Retail Media Report Card from Mars United Commerce is out now! The report shows 15 retail media networks across six European countries all on one level playing field, so it's easy to compare their capabilities. This latest update includes a distinct scorecard for the in-store and digital out of home opportunities that have become a critical element of network offerings. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! Download your copy here: https://lnkd.in/efUk55ED #retailmedia #retailmedianetworks #measurementstandards

Don't miss the industry's first European Retail Media Report Card! This report from The Mars Agency shows 9 of the biggest retail media networks across Europe all on one grid. So it's easy to compare their capabilities and the opportunities with each. This comprehensive report includes a detailed objective analysis of each network, their strengths, opportunities and where there is room to grow. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward!

Catch Katrina Smart on the latest episode of The FMCG Guys! She joins them to discuss the rise of retail media in Europe, challenges for brands in this landscape, and what actions they can take to succeed. Check out the conversation here: https://lnkd.in/eq83CWYi #retailmedia #europe #brandstrategy

What a week we've had in Toronto! Fresh off of the Path to Purchase Institute's first-ever Retail Media Summit Canada, our team shares our top takeaways. 📏 Measurement is key, but don't get lost in the data. 🛒 The in-store opportunity enables connections that consumers crave. ❤️ Always place shoppers at the heart. Retail media will account for 1 in 5 digital #advertising dollars spent in Canada this year. By 2027, spend on retail media is expected to surpass C$5 billion. Our experience tells us that will only increase, as more Canadian retailers launch Retail Media Networks that offer brands unparalleled opportunities to reach consumers using rich data. How can Threefold's experts supercharge your #retailmedia strategy? SMG Plan-Apps

First off, no, global events don't always hurt sales. Sometimes, they create new opportunities! 🚀 Secondly, updates abroad? They're not just news - they're actionable insights that can skyrocket your store. 📈 And third, thinking local is enough? Think again. Our interconnected world means global trends can make or break your e-commerce game. 🌐 Wanna stay ahead of the curve? Join our community for the latest trends and strategies! 🛒 #EcommerceInsights #GlobalTrends #OnlineSales #ecommerce

IT'S FINALLY HERE! 💥 🚀 Our latest edition of our Mars United Commerce European Retail Media Report Card is out now! This report shows 15 retail media networks across six European countries looking at a total of 89 retail media capabilities. This latest update includes a distinct scorecard focused on instore digitalisation. which for an omni retailer has become a critical element of network offerings. This report includes these key European Retail Media Networks: 1. Amazon Ads 2. Tesco Media and Insight Platform 3. Nectar360 4. LS Eleven Media Services 5. Boots Media Group 6. REWE Group 7. Infinity Advertising 8. Unlimitail 9. Flink 10. ConsoRégie - E.LECLERC 11. REETMO MEDIA 12. Retailor Media And for the first time will be including: 13. Valiuz 14. ENDLESS®Life-Led-Data-Potential 15. John Lewis Partnership Download a copy here: https://lnkd.in/eZ2nqmFp Whether you are a retailer, brand or agency it is so important to take a look at total Retail Media capabilities and get an understanding of what is happening in the European market. A big THANK YOU to all our RMN partners for your support to publish this! 🙌 Alice Anson Ollie Shayer Jemma Haley Lauren Cooper Matt Claisse Stephen Shepherd Nick Ashley Julie Jeancolas Carlos Paulo Christian Raveaux Lou-Anne Tombrink Christophe Le Marchand Salvatore Cospito Sara Buluggiu Jon Beill #retailmedia #retailmedianetworks #measurementstandards #commerce #digitalcommerce #retailers

Retail media, when done right, makes the experience better for the shopper. When the consumer is happy, they're primed to purchase, growing sales for brand advertisers and driving repeat visits (and repeat brand investment) for retailers. Putting shoppers at the heart is the true definition of retail media, said Threefold Managing Director Sean Crawford during our visit to Toronto for Retail Media Summit Canada. Retailers in Canada who take this approach to their #retailmedianetwork are primed to win. 🎖 Read more from the Path to Purchase Institute's event recap, here: https://lnkd.in/eYKjFuth #advertising #commercemarketing #retailmedia SMG