Christophe Le Marchand

Uncover the secrets to capturing the hearts and wallets of Gen Z. Learn about their values, behaviors, and preferences to create effective marketing strategies. Discover how to connect with this influential generation and build a loyal customer base. Blog Post Title : Decoding Gen Z : What Marketers Need To Know About The Next Generation Of Consumers? Blog Post Link : https://lnkd.in/gHQDXACP #marketresearch #marketing #business #research #digitalmarketing #marketingstrategy #branding #market #entrepreneur #startup #covid #survey #dataanalytics #data #insights #marketanalysis #technology #surveys #datacollection #socialmediamarketing #entrepreneurship #paidsurveys #customerexperience #leadgeneration #dataanalysis #businessstrategy #socialmedia #contentmarketing #emailmarketing #marketingdigital #marketingtips #surveyprogramming #smallbusiness #consumerinsights #targetmarket #sales #tech #consulting #salesfunnel #businessgrowth #researcher #researchers #india #innovation #mrx #analytics #marketingresearch #strategy #advertising #marketingconsultant #businessdevelopment #businessconsulting #success #database #brandstrategy #businesstips #productdevelopment #health #healthcare

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Discover the delicate balance between brand storytelling and data-driven demand generation in Asia. 'The Yin and Yang of Marketing' sheds light on preserving heritage while embracing the future. Check it out: https://lnkd.in/e555t-pt #BrandMarketing #DemandGeneration

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In an era where trends evolve rapidly, nostalgia has emerged as a powerful tool to connect audiences and spark authentic engagement. 🤳 ✨ Several brands have recently revived the 90s and naughties in their campaigns. We've taken a trip down memory lane and explored why brands should hop on the nostalgia train. 💻 https://lnkd.in/eHs9EYgv #nostalgia #marketing #marketingtrends #engagement #the90s

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Struggling to keep up with the latest change in online visibility ? Don’t overlook this key element: consumer trends. Understanding consumer trends is pivotal in crafting strategies that resonate with your audience. Our latest guide dives deep into leveraging the latest consumer preferences to enhance your communication strategies. 🔍 In this article, discover how to… ✅ Decode consumer trends to captivate your audience 📈 Master platform-specific strategies for maximum impact 🚀 Tailor your content to resonate with local tastes 🎯 Adapt swiftly to new trends and best practices Become a pro in crafting effective communication strategies! Check out the full article - link in the comments ⬇️ 🔵 Mobilosoft - Your local network visibility in 2 clicks #ConsumerTrends #SocialMediaMetrics #RetailMarketing #Mobilosoft

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Mixed Reality is gradually entering our lives and altering our habits and interactions with our surroundings. The impact of this technology on marketing is especially intriguing, as it has the potential to forever transform the way brands communicate with consumers. Let’s find out how it may unfold: https://lnkd.in/d5vAUTad 🎧 #mixedreality #immersivetech #digitaltransformation

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In today’s digital-first world, user-generated content is rapidly transforming the brand marketing mix. Consumers trust real voices whether theyre enthusiastic customers sharing authentic experiences or influencers driving trends.But which holds more sway? Customers are becoming brands' natural advocates, sharing stories that feel relatable and real. Their UGC builds trust and fosters community without the polished sheen of a paid campaign. Influencers, on the other hand, bring reach and authority. They shape perception, turning products into must-haves with one post. Here’s a step-by-step breakdown of creating a marketing mix that leverages both customer content and influencer power effectively. 1. Define Your Target Audience Identify who you’re trying to reach: demographics, interests, and behavior patterns. This will help tailor your message to appeal to both those influenced by peers (customers) and those influenced by authority figures (influencers). 2. Set Clear Objectives Decide what you want to achieve with your marketing mix. Are you aiming to build brand trust, drive conversions, or increase engagement? Clear goals will guide your approach to using customer content and influencer collaborations. 3. Balance Content Sources Customer Content: Encourage satisfied customers to share their experiences. Implement tactics like review requests, user-generated content campaigns, or customer testimonial spotlights. Influencer Content: Partner with influencers who resonate with your brand. Their established audience can help boost your visibility and credibility,especially in new markets. 4. Leverage Social Proof Showcase both customer and influencer content across platforms. Display testimonials, reviews, and social media shout-outs prominently on your website and social channels to build trust through social proof. 5. Create an Engagement Strategy Actively engage with both customers and influencers. Reshare customer posts, respond to comments, and create exclusive content for influencer partnerships to foster a community around your brand. 6. Incorporate UGC into Paid Campaigns Use high-performing user-generated content in your ads. Real stories and authentic visuals often outperform traditional ads. 7. Monitor and Analyze Performance Track the impact of customer content vs. influencer content using KPIs like engagement rate, conversions,and customer feedback. 8. Optimize and Iterate Use insights from your analysis to refine your approach. For instance, if customer-generated content consistently outperforms influencer content in driving engagement. Dzinia Shubhojeet Guha Anupriya Abnave #media #marketingmix #marketingstrategy #branding #advertising #customersvsinfluencers #audiencetargeting #business #creativedirector #graphicdesigner #freelance #usergeneratecontent #campaign #strategiccommunication #contentcreation #brandstrategy #digitalmarketing #customeradvocacy #authentic #impact #interactive #storytelling #promotion #brandtrust

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Embracing Sustainability in Marketing In an era where consumers demand transparency and ethical practices, sustainability has become a cornerstone of effective marketing. 🌍 Brands that prioritize eco-friendly initiatives not only resonate with customers but also build lasting loyalty. Why Sustainability Matters: Consumer Preference: Research shows that 70% of consumers are more likely to choose brands committed to sustainability​ Brand Loyalty: Sustainable practices foster trust and encourage repeat business, as seen with companies like Patagonia and TOMS​ Regulatory Compliance: As governments enforce stricter environmental regulations, brands must adapt to avoid penalties​ Competitive Advantage: Businesses can differentiate themselves by highlighting innovative sustainable practices in their marketing​ Authentic Storytelling: Sharing your sustainability journey creates a compelling narrative that connects with consumers on a personal level​ By embedding sustainability into your marketing strategy, you not only align with consumer values but also position your brand for long-term success. Let’s make a positive impact together! 💚 #Sustainability #Marketing #EcoFriendly #BrandLoyalty #ConsumerDemand #GreenMarketing #CorporateResponsibility #EthicalBusiness #SustainableDevelopment #PurposeDriven #Transparency

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Here’s what you need to know about Gen Z. They crave authenticity. They prefer influencers over traditional celebrities. And despite their environmental concerns, their consumption habits reveal a "Say-Do" gap. Our SpendZ report, created in collaboration with NielsenIQ, details everything you need to know about this generation. Read more: https://lnkd.in/d7g9GcXY Download the report: https://lnkd.in/dMNm3m-Y #WorldDataLab #SpendZ #GenZ #GenerationalSpend #ConsumerBehavior #TheFullView

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Discover how our Ad Evaluation App uses Predictive AI to analyze your ads frame-by-frame through the lens of online culture. Learn how ☕ Nestlé Nespresso SA successfully tailors their strategies to connect with diverse audiences across Brazil, Hawaii, and Korea. 🌐 Want to know how your brand values are perceived in different markets? Our app provides visual insights, revealing the emotions your #ads evoke worldwide. #advertising #ai #predictiveai #app

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Sippin' on Green Juice All Day But Can't Resist That Midnight Fry Up? Gen Z's Health Kick Gets Real This article spills the tea on how we're all about #HealthGoals during the day (gotta get that Insta content, right?) but then low-key binge on all the greasy goodness when nobody's watching. Publicis Groupe breaks down the struggle. https://lnkd.in/dXb484EJ #advertising #adfilms #creative #creativity #copywriting #advertisingagency #advertising #marketing #artdirection #tvc #advertising #adfilms #creative #creativity #copywriting #advertisingagency #advertising #marketing

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In this month’s edition of Ipsos Update, we explore how organizations can tap into the opportunities presented by people outside the mainstream, how manufacturers and retailers can drive more sustainable behavior change among shoppers, and how to engage with consumers during the holy month of Ramadan. Meanwhile, our global surveys dive into how happiness has changed across the world over the last decade, attitudes towards gender equality, and how concern about inflation – among other top issues – has evolved over the last two years.

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Dive into the world of Netflix movies and discover 5 invaluable lessons that can transform your marketing game. From the thrilling Jurassic Park to the eye-opening Fyre, each film teaches us essential principles. Let's learn from the best to craft engaging campaigns that resonate with our audience's hearts and minds. #Glbajaj #GLBIMR #pgdmprogram #pgdminstitute #bschool #drsapnarakesh #netflixmovies #educationalmovies #mustwatch #mustwatchmovies #marketingactivities #marketingmovies

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Chirag Shah from Boch & Fernsh, Inc. (B&F) shares the 5 Ps of Piggyback model for festive marketing success. This approach combines emotions with strategic planning to help brands stand out during the festive season. The 5 Ps—Plan, Produce, Promote, Play, and Profit—guide marketers in crafting impactful campaigns with best Brand campaign examples. Follow the link in the comments to know more! #advertising #marketing #branding

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What's the future of hyper-personalisation? Consumers now expect solutions that reflect their individuality. As those expectations increase and hyper-personalisation becomes the new standard, brands that can tailor experiences and products to each customer’s unique needs will create deeper, more meaningful connections. How will your brand harness hyper-personalisation to meet the evolving demands of consumers? Read our full view here: https://lnkd.in/e-UCVzBZ #Innovation #Personalisation #OptiMe

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"Is it really sustainable, or just greenwashing? With so many brands claiming to be eco-friendly, it can be tough to know what's real. Let's be mindful consumers and look for tangible actions, not just marketing buzzwords. Read all about it : https://lnkd.in/gjyQwtMw There is a long way for brands to go to understand and navigate the tightrope of sustainable fashion? What's your take on sustainable fashion? Tell us more in the comments below! #greenwashing #climatechange #fridaysforfuture #sustainability #wv #climatejustice #gretathunberg #climatejusticenow #climatestrike #climateactionnow

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CURRENT TRENDS IN CONSUMER BEHAVIOUR YOU NEED TO KNOW. Discover the latest trends in consumer behavior and gain essential insights to drive your business forward. Join us to explore data-driven strategies, share knowledge, and connect with industry experts. Join us to learn what's hot in the market and boost your business with fresh ideas and strategies. Follow: AVW Storytellers Visit for more information: www.avwstorytellers.com #marketing #consumer #buisness #storytelling #trends #strategies #consumerbehaviour #content #ai #articles # #instagaram #facebook #sales #brandstortelling #socialmedia #trendmarketing #onlineshopping #health [ Digital Marketing, Storytelling, Brand storytelling, Consumer, Business, Sales, Marketing, Trend, Strategies, Marketing, Behaviour, Online Shopping, ]

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"The reason there is so much consumer fatigue is because what is happening is mostly in the digital format," says Nitin Gupta, Managing Director of Asymmetrique. Discover some interesting insights into the crucial role of balanced regulation and data-driven strategies that go beyond traditional advertising to enhance consumer experiences. Read more in an exclusive conversation with Best Media Info at https://lnkd.in/dpngzeQ8 #DigitalTransformation #ConsumerExperience #Asymmetrique

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