Here’s what you need to know about Gen Z. They crave authenticity. They prefer influencers over traditional celebrities. And despite their environmental concerns, their consumption habits reveal a "Say-Do" gap. Our SpendZ report, created in collaboration with NielsenIQ, details everything you need to know about this generation. Read more: https://lnkd.in/d7g9GcXY Download the report: https://lnkd.in/dMNm3m-Y #WorldDataLab #SpendZ #GenZ #GenerationalSpend #ConsumerBehavior #TheFullView
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Social media has changed the game for consumers, forever. Our guide stacks up the data and unpacks what that looks like for 2024. Definitely a must-read for leaders interested in social-first and scaling their influencer marketing strategy. https://bit.ly/3v4yMB6 #influencermarketing #innovation #socialmediamarketing #creators #creatoreconomy #socialmedia
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Looking for how to effectively and efficiently work with influencers and have them be your best affiliates? I have a 🎁 for you!!! Very excited to share that the Beyond Paid Ads playbook is LIVE! So excited to be a part of this alongside Social Snowball ☃️ and some legends in the DTC space like Nik Sharma (Sharma Brands), Alexa Kilroy (FERMÀT), KnoCommerce, and many more. If you want an 86 page PDF that is FREE.99 with strategies you can actually implement in real time when it comes to influencer/affiliate marketing, leveraging paid ads for email and sms leads, tiktok shop (!!), leveraging organic social to gain new customers (you know how I feel about this) and more, you can click the link below to download it now! https://lnkd.in/efTasBrJ #dtc #organicsocialmedia #organicsocial #socialmedia #influencermarketing #influencerstrategy #affiliatemarketing #tiktokshop #tiktokstrategy #instagramstrategy
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Working with influencers doesn't have to be hard OR cost you thousands of dollars out of the gate. If you're a brand or founder who is: - in the stages of pre-launch and planning your online approach when it comes to how you want to leverage creators, influencers, and affiliate marketing - behind an already established brand, but want to juice up your influencer efforts and conversion - just curious about how influencer marketing can help other sides of the business and revenue I have the perfect (free) 🎁 for you :) Very excited to share that the Beyond Paid Ads playbook is LIVE! So excited to be a part of this alongside Social Snowball (Noah Tucker ☃️ Zohaib Rattu ☃️) and some legends in the DTC space like Nik Sharma (Sharma Brands), Alexa Kilroy (FERMÀT), KnoCommerce, and many more. If you want an 86-page PDF with strategies you can actually implement in real time when it comes to: - influencer + affiliate marketing - leveraging your paid ads to increase email and sms leads - getting set up and thriving on tiktok shop - leveraging organic social to gain new customers and build a stronger community you can click the link to download it now: https://lnkd.in/efTasBrJ #dtc #cpg #tiktokshop #emailmarketing #organicsocialmedia #organicsocial #influencermarketing #affiliatemarketing #contentstrategy #paidmedia
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📊 Decoding Latino Engagement: Key Insights Unveiled! 🔍 In our continuous pursuit of understanding diverse audiences, the 'Latino Pulse on Super Bowl Ads' report takes center stage, offering a deep dive into the factors shaping the Latino community's response to media and marketing campaigns. 📈 This insightful report provides a comprehensive breakdown of data, revealing engagement trends and comparisons with mainstream audiences. The unveiling of the Latino Media Benchmark empowers brands with profound insights into the nuanced diversity and behaviors of this dynamic audience. 🎯 Dive into the report and explore transformative insights that can elevate your brand's engagement strategies. Request access here: https://lnkd.in/ebHzDjve #LatinoInsights #SuperBowlAds #DiversityInMedia #MarketingResearch #SynapboxReport #AudienceEngagement
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Are you looking to enhance the resonance of your messaging? Let us help you unlock the power of emotional insights to create a true connection with your audience. Learn how to: ➡️ Accurately, completely and cost-effectively measure how customers and prospects feel about your brand, product or service. ➡️ Utilize these insights to develop compelling strategies and messages that resonate deeply. Sign up for our newsletter to get insights like these delivered right to your inbox! #BrandMessaging #CustomerInsights #CustomerJourney
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At The Rational Heart, we believe that emotions are at the core of every decision your customers make. From the first spark of interest to that final click to purchase, understanding these emotional triggers can transform how your brand connects with your audience. Want to learn more? Sign up for our newsletter for insights, strategies, and tips for building strong, more meaningful relationships with your customers delivered right to your inbox! #BrandMessage #CustomerInsights #CustomerJourney
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The more that you understand the emotional drivers of your audience, the more you can have your messaging resonate with them. Learn more about how to: -Accurately, completely and cost-effectively measure how customers and prospects feel about your brand, product or service. -Use that emotional insight to build strategies and messaging that resonates. Join our newsletter ➡️ https://lnkd.in/gbHyxTXU #BrandMessaging #CustomerInsights #CustomerJourney #Newsletter
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🔍 Searching for the secret sauce to event success? Look no further than a solid event strategy! With the right plan in place, you can engage your audience, maximize ROI, and leave a lasting impact. Let's work together to create an event strategy that wows! #EventStrategy #ROI #EngagementGoals Sign up for our Newsletter for more insights and news here: https://loom.ly/B_8z25g
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In this State of Australian Media report from Streem, they explore the industry trends, pressing issues and key discussions that impact Australian publishers, audiences and broadcasters today. The report offers some valuable insights into the news consumption patterns of Australian audiences, the evolving landscape of social meida, challenges of misinformation and the rise of AI. They also talk about 2023 being a record breaking year for women-centred content, with the Matilda's semi final match, Beyoncé and Taylor Swift world tours and the Barbie Phenomenon. This report not only provides a nuanced understanding of audience behaviour but also offers key insights into emerging industry trends. A great read if you're interested: https://lnkd.in/duuKV-Zu #australianmedia #freeresources #resources #media #communications #australianmedialandscape
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At The Rational Heart, we understand that emotions drive every choice your customers make. From the initial moment of curiosity to the final decision to purchase, tapping into these emotional triggers is key to building deeper, more meaningful connections with your audience. Curious about how to harness the power of emotions in your brand messaging? Sign up for our newsletter for expert insights, proven strategies, and actionable tips to help you strengthen customer relationships and drive long-term loyalty, delivered straight to your inbox! #EmotionalMarketing #CustomerInsights #CustomerJourney
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