Simon Muzi Cohen

Do we hire an SaaS SEO agency or do we do things in house ? (The all-too common dilemma) So let’s consider both options : (I’ve also been on the other side of this equation too) With hiring an agency, the main perks are : ✅ Access to high end tailored SaaS SEO processes & playbooks → For example, here at Scalerrs, we model out SEO to remove the unpredictable side of SEO, and tie everything back to conversion potential and ROI (Content assets/links needed to rank specific targets). Very few know how to approach this ^ ✅ Access to tools and reporting systems → SEO tech stacks are very costly, especially if you consider building a data warehouse setup for visualising and taking better decisions during your campaign. ✅  Blended learnings across clients → This is under rated, but blending learnings across different SaaS projects really allows for a wealth of expertise within your project. ✅  Flexibility & ability to scale up or down → This is also hard to do internally where hiring times are often 30-45 day windows where you also need to have enough workload to justify a full time role. On the flip side, The real main perk with in house is : ☑️ Building long term value of the business → Naturally if you internalise a department the value of the business will increase After this doesn’t rule out the possibility of → Onboarding an agency, taking their learnings and bring operations in house later on. Curious if anyone else would have anything to add here ? 🤔

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4 VALUABLE ressources for SaaS founders: → SaaS Landing Page: For landing page, website & design inspiration → Mobbin: To see other companies user flows, onboarding processes & interface design → Openview : A blog with ideas & inspiration for SaaS leaders → Baremetrics : To see other tech companies metrics & revenues

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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Memories 💬 Uni 🏫 Late ⏰ in Class 👨‍🏫 Blame it on Bus 🚌 Now London 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Has Ai 🦾For Bus 🚍 Timetables 🚏Information on Arrival🕴️Ai Face 🤖 #technology #innovation #bus #travel #london #business, #family #environment #happiness #greenenergy #engineering #innovation #science #teaching #students #learning #technology #education #climate #ecosystem #technology #innovation #success #recycling #environment #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity #success #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity

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Without the real results (profits, active users, ARPU, breakdown of different business segments, churn rates...), without benchmarks, absolute numbers, transparency, or explanations of the concepts used, sorry, LinkedIn, but your corporate communication remains a real disaster. While we wait for that to change, here are the only pieces of information shared by LinkedIn and its publicly traded parent company, Microsoft. > LinkedIn ended its fiscal year 2024 (as of June 30) with a revenue of $16.6 billion, an increase of 10% > LinkedIn continues to see accelerated member growth and record engagement > 1.5 million pieces of content are shared every minute on the platform, and video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year    > Marketing Solutions continues to be a leader in B2B digital advertising, helping companies deliver the right message, to the right audience, on a safe, trusted platform > Premium sign ups increased 51% this fiscal year, and we are adding even more value for our members and customers with new AI tools > Hiring took share for the second consecutive year

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Discover the new version of the Marketing Canvas — Laurent Bouty The Marketing Canvas is composed of 6 main dimensions: 1. Customers: This meta-dimension signals a shift from traditional product-centric marketing (part of the 4P model) to a more human, or customer-centric approach. It aligns with the principles of user-centered design propagated by Alan Cooper. 2. Brand: This meta-dimension underscores the importance of brand in marketing, a concept not explicitly covered by the 4P model. 3. Value Proposition: Borrowed from Alexander Osterwalder's Business Model Canvas, this meta-dimension defines why customers should choose your product over others. 4. Journey: This meta-dimension replaces the traditional 'Place' concept from the 4Ps and embraces the entirety of the customer's interaction with your brand. It echoes the concept of 'Customer Journey Maps' prevalent in UX design. 5. Conversation: This meta-dimension replaces traditional 'Promotion' strategies with a focus on meaningful dialogues with customers, aligning with the paradigm shift towards 'Conversational Marketing'. 6. Metrics: This meta-dimension connects your marketing strategy with your performance indicators. It's about monitoring the success of your marketing activities and ensuring alignment with business objectives. #Brand #Marketing #Purpose #Values

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🖥️ TopNotify : Personnalisez l’emplacement des notifications Windows 11 👉 https://lnkd.in/eWr46PmJ #Personnalisation #Notifications #TopNotify #Application #Logiciel #OpenSource #Windows11 

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Wow, this infographic is super useful for B2B marketing. I think the best way currently is a mix of SEO and using your community will give a B2B brand great visibility.

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🌟 Exciting news from andzup! 🚀   We are thrilled to announce a strategic partnership between #andzup and adjinn, marking a significant milestone in our journey to enhance our B2B prospecting solutions. This collaboration brings together andzup’s expertise with adjinn’s intelligence technology on digital advertising investments of brands. 🔍 Benefits of this partnership:   ▪ Enhanced data insights: Integration with adjinn allows us to provide detailed, periodic estimates on brands' digital investments across Europe. ▪ Comprehensive coverage: Data will span native, display, and search channels, offering a complete view of advertising efforts. ▪ Improved campaign effectiveness: Access to more in-depth and detailed data helps in understanding the effectiveness of advertising campaigns. ▪ Precise tracking: adjinn’s AI and machine learning technology enables accurate tracking of global and local brands' digital advertising activities.   We look forward to delivering even more value to our clients with this innovative partnership. Stay tuned for more updates!   Don't miss out on the full story – click the link to read our press release : FR : https://lnkd.in/eKC5ggED NL : https://lnkd.in/eZHw6zR2     #B2Bprospecting #salesstrategy #businessgrowth #database #agencies #advertisers #andzup #commercial #prospection #B2B #marketing #communication #data #digital #advertising #adinvestments #partnership #adjinn #brands #adspends

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Meta Ads Advice (so you don't loose money) : If your target market is super tight ( example : Elementary school managers). Direct targeting will not work AT ALL. Because that data is super limited. The best way is to build your retargeting and similar audiences. Through Multi step ads or funnel. Example : Ad 1 : Guide to manage your school like in the Japanese Educational System. (track the downloads). Ad 2 : your offer (retargeting those who visited Ad1 and those who downloaded the guide). But if your market is super large : example : parents with babies. Don't waste your time on funnels. A direct offer is enough. Good luck. Hamdol'Allah as always

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✅ Google MAPS : 5️⃣ th ClarkUp Possibility for your Prospection ⁉️ 🚀 Capture hundreds LEADS in just 1 CLICK ! 💯 ClarkUp : Your ALL-in-ONE Premium Customer Aquisition Solution ℹ️ Discover ClarkUp Solutions on our Website (Select ENGLISH) 👉 https://clarkup.io/QWLo6O ⚠️ LIFETIME ACCESS Until 13 of June ( Midnight FR Time ) ⚠️ ☝️ ASK YOUR DISTRIBUTOR for more information ( Ask me 🙂 ) 🔥 LIFETIME ACCESS (3 formulas to choose from, no more subscriptions) 🔥 🚀 1️⃣ MASTER account + 3️⃣ USER accounts = 4️⃣ accounts 💯 CRM: ALL YOUR PROSPECTS 👥in ONE PLACE 🔥 Mass download of Qualified Profiles on the following Networks : 👉 LinkedIn-SalesNavigator / Instagram / Facebook / Twitter / Slack / Discord / TikTok 👉 MULTIPLE prospecting possibilities on EVERY social network. 👉 Prospecting via Google MAPS included 👉 Prospecting from WEB sites included 🎥 Custom Video Creation to contact your prospects and appear PRO ! 📩 E-MAIL address search service ( LinkedIn ) 🤖 AI service to develop your contact messages based on an analysis of your prospect's profile for a UNIQUE & personalized message. 🎯 Seamless tracking thanks to the multi-pipeline system 🚀 Integrated with ZAPIER: access to over 5,000 applications for your AUTOMATICS 📌 Pin your Favorite publications to find them in 1 click and follow new Comments or Likes to Download new Prospects 🚀 AND MUCH MUCH MORE ⁉️ ℹ️ Visit our Website & Select ENGLISH : 👉 https://clarkup.io/QWLo6O #linkedin #salesnavigator #google #instagram #facebook #discord #tiktok #slacksocial #pipeline #crm #prospection #prospects #clients #followup #ceo #coach #freelance #socialnetwork #socialentrepreneurship #communitymanagement #communitymanager #maps #ai #artificialintelligence  #marketingeffectiveness #socialmediamarketing #digitalmarketing #mlm #affiliation #commercial #hr #hiring #clarkup #consultant #setter #email #growthhacking #novalya #hubspot #salesforce #sap #closer #closing #team #sale #businessdeveloper #socialnetwork #socialmediaagency #highticket

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Plugin of the Week - The AlertMessage Plugin from Monsieur Biz, agence web Sylius, our Premium Solution Partner from France 🇫🇷, enhances communication in online stores by enabling the display of personalized messages. This feature allows for quick sharing of updates, announcements of promotions, or important information. With the ability to personalize messages for logged-in users, the plugin offers a flexible solution that improves customer satisfaction and business results. 🔌 Here are its main features: 🔹 Enhanced communication - enables real-time sharing of important information, strengthening customer relationships. 🔹 Targeted messages - allows customization of messages for logged-in users or guests. 🔹 Flexible design - supports custom HTML message templates, aligning with brand visual identity. 🔹 Quick announcements - facilitates rapid communication through an easy-to-use admin panel. 🔹 Multifunctional use - suitable for various types of messages, including health and safety notices, legal changes, and promotions. 🔹 Easy management - designed for ease of use, requiring no extensive technical knowledge. For more details about The AlertMessage Plugin from Monsieur Biz, visit the Sylius Store! 👉 https://lnkd.in/gdNQuURY

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