Content Partners, LLC’s Post

While many will (rightly) say that the streaming bundle is an inevitability, as the legacy media giants scramble for ways to replicate the creaking pay tv business (although with dramatically different economics...), it somehow feels like this is just putting a plaster on a broken leg - the real battleground will be how to (re)capture an entire generation (gen alphas) now growing up without any perception of the value of "premium", long-form content altogether? Can a mix of old and new models + services (i.e., a Disney/WB/Roblox/Mr Beast hybrid bundle) be the answer, perhaps? #streamingwars #paytv #ott #workinprogress #entertainment

Since 2013, streaming has taken over, and cable viewership and shows have been dropping—down from 330 scripted shows in 2013 to just 139 in 2023. Netflix set the stage with bingeable content, but now, platforms like TikTok are shaking up the game even more. The big question: Can traditional media balance fan-favorite IPs with fresh content, or are we headed for a new era of entertainment? Paramount+ is leading the charge in terms of streaming success among legacy media companies, with 183 billion minutes watched since 2022. This is in contrast to other platforms like Warner Bros. Discovery's Max, which has struggled to capture as much viewer attention with only 50 billion views. Read more of Keelan Brown's analysis: https://lnkd.in/gpvQHbHE

Streaming wars have bruised the entertainment industry. Despite Netflix's success in subscription-based streaming, profitability is elusive with high content costs. Amazon, NBCUniversal, Paramount aren't profitable yet, while Disney and Warner Bros. survived with tough strategies. In pursuit of online growth, industry's health suffered. Strikes by Writers Guild of America and Screen Actors Guild highlight how industry math doesn't add up, impacting mid-tier creatives. Pre-streaming era had stability and success metrics, now a locked box of data. Don't just dream endless potential, enjoy reality. More at https://lnkd.in/d4wyNAgt. #StreamingWars #EntertainmentIndustry

DEEP REALITY: The “cablefication” of streaming was always going to happen! Yet it will still loose money, as THIS audience, is not THAT audience, and NEVER Will BE Again. Bundles will Die, Ala Carte Media will Prevail, Sports Piracy will Increase, Funds are drying Up, and Time is Running Out! Bring Back 50% Profits Instantly, Agnostically, and Non-Competively...I Guess WE Will Have to Wait for The Bosses to Sellout Fast and Cover, Before Wall Street (& the People) Makes "Them Pay". Tried to Tell Them, New Digital Entertainment is a Industry-Wide Team Sport. #stubbornmediaceos #nextgenstreaming #streamingwars #freecast #nomoreappdiving #ota #streaming #tv

Key Takeaways Disney and Warner Bros. Discovery are teaming up to bundle their streaming services. The offering is reminiscent of the traditional cable TV bundle and the latest partnership between the two media giants in recent months. Pricing has yet to be disclosed. The bundle will be available this summer. With deals like this coming into play it is becoming more and more important to have a partner who can help navigate the landscape and work with you. This why we, Demand Local, work with Trade Desk and other platforms to ensure we stay up to date on the latest trends such as this one. As consumers continue to make their voices heard on streaming channels and the fatigue its causing of having to sign up for another one this trend is only going to continue to be seen. #ctv #streaming #marketing

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The streaming video/CTV doom loop continues. No profitability - higher prices - more advertising - less spending on original production/less new quality content - fewer viewers - go back to start. From the advertiser's point of view this will lead to consolidation, less choice, less competition, lacking innovation in advertiser-facing products, higher ad prices.

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

HBO Max, the popular streaming service, has emerged as a top contender in the competitive streaming market, thanks to its strategic summer launch and diverse content offerings. Since its debut in April, the platform has amassed over 50 million subscribers, surpassing initial projections. 'The service's success is a testament to the executive leadership, with Warner Bros. CEO & President David Zaslav and HBO CEO Casey Bloys safeguarding the quality of their content,' the press release stated. HBO MAX's diverse lineup, featuring acclaimed HBO shows like 'Game of Thrones' and 'The Sopranos,' as well as new originals like 'Lovecraft Country' and 'Raised by Wolves,' has attracted a wide audience, from avid HBO fans to new viewers seeking quality entertainment. The summer kickoff in early May proved to be a strategic move, providing viewers with a much-needed escape during the warmer months. The service's family-friendly content also made it a go-to choice for parents looking to keep their kids entertained during the summer break. As the summer season winds down, HBO MAX and the partnership of Zaslav and Bloys show no signs of slowing down, with new releases and highly anticipated shows on the horizon. The service's continued success positions it as a major player in the streaming industry for years to come. #streaming #entertainment #hbomax Warner Bros. Entertainment

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms