Wise Words Media’s Post

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

From Cord-Cutting to Cable 2.0: The Evolution of Streaming Looks Just Like Cable TV What's old is new again. Everything goes in cycles. There's a reason Tubi is the hottest streaming platform right now. And most people don't realize the number one global streamer is YouTube. They're free and ad-supported just like old-school broadcast TV. https://lnkd.in/eQ2aTzaM

FAST Fact! #OTT (Over-the-Top) refers to the way content is distributed, namely, online instead of through cable, #broadcast, or satellite. Both #FAST channels and #VOD platforms like the famous streaming giants fall under the OTT umbrella. https://lnkd.in/gbaakUFX

While free streaming television growth in the US may be slowing, movies remain key. As the market continues to mature, the shift in content offerings is creating new opportunities for media companies. #StreamingTV #Movies #FASTChannels #AdTech #MarTech #Streaming

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

🇬🇧 In the UK, broadcaster video-on-demand (VOD) services are increasing in popularity and actually growing faster than giants like Netflix and Amazon Prime! Viewer minutes for these platforms have gone up by 11% in the first half of this year, compared to a 4% decline for streaming platforms. What's the cause?🤔 One possible reason could be the cost of living crisis which is driving viewers towards free or lower-cost options. Also, the launch of new platforms like Freely, which brings together the UK's main broadcasters, may also be contributing to this resurgence. More evidence that traditional broadcasters are adapting and evolving their digital strategies to remain competitive. #Streaming #MediaTrends #BVOD

Since 2013, streaming has taken over, and cable viewership and shows have been dropping—down from 330 scripted shows in 2013 to just 139 in 2023. Netflix set the stage with bingeable content, but now, platforms like TikTok are shaking up the game even more. The big question: Can traditional media balance fan-favorite IPs with fresh content, or are we headed for a new era of entertainment? Paramount+ is leading the charge in terms of streaming success among legacy media companies, with 183 billion minutes watched since 2022. This is in contrast to other platforms like Warner Bros. Discovery's Max, which has struggled to capture as much viewer attention with only 50 billion views. Read more of Keelan Brown's analysis: https://lnkd.in/gpvQHbHE

FYI: Nielsen report reveals shifting TV landscape in Mexico for June 2024: Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.

Streaming television was supposed to kill cable and broadcast TV. Ad-free, endless choice, on-demand, and on your schedule meant the no-compromises television experience of our dreams. Except it hasn't quite turned out that way and now it's starting to look like the old models, the ones that buoyed cable and broadcast television for decades are rising like phoenixes from the ashes and will soon be coming back to you through, naturally, all of the best streaming platforms. This week, The Information is reporting that Disney Plus is now considering adding a selection of genre-based channels that, instead of on-demand content, just run through a 24/7 schedule of content that will include commercial breaks. If this sounds familiar, it only means you were watching cable and broadcast television in the years before the rise of Netflix, Disney Plus, Hulu, Paramount Plus, Amazon Prime Video, and countless other options... #streaming #tv #cable #advertising #disneyplus

FAST TV: What It Is and Why It Should Matter to You FAST TV is tucked in between the worlds of cable TV and subscription-based streaming, and it's a billion-dollar industry that's changed how we watch TV. It stands for "free, ad-supported television," and services such as Tubi and Pluto TV are among the best-known platforms in the game. As the monthly costs for streaming service subscriptions continue to rise -- Disney Plus and Hulu are the latest examples -- it's time to pay more attention to streaming's free counterpart. In the US alone, you can access more than 1,000 channels and thousands of films and TV shows by taking advantage of FAST TV. No contract, no fees and no worries about paying to share your password.