Marco Nadotti’s Post

Streaming wars have bruised the entertainment industry. Despite Netflix's success in subscription-based streaming, profitability is elusive with high content costs. Amazon, NBCUniversal, Paramount aren't profitable yet, while Disney and Warner Bros. survived with tough strategies. In pursuit of online growth, industry's health suffered. Strikes by Writers Guild of America and Screen Actors Guild highlight how industry math doesn't add up, impacting mid-tier creatives. Pre-streaming era had stability and success metrics, now a locked box of data. Don't just dream endless potential, enjoy reality. More at https://lnkd.in/d4wyNAgt. #StreamingWars #EntertainmentIndustry

If you can't beat 'em, join 'em HBO Max, Hulu, and Disney Streaming all collab on a streaming bundle as they need scale to compete with Netflix. As an aside, Warner Bros. Discovery at one time owned 10% of Netflix which today would be $26B (10% of Netflix's $262B) 35% more than WBD's entire market cap of $19B, but I digress. The #streamingwars are seemingly over (well this battle is over, but the war is never won......) and Netflix is on top, despite Disney squeaking out a few pennies on the last earnings call (47M, basically covers Bob 1's salary, plus the champagne fee). This new bundle kinda sounds like #ultraviolet, anyone remember that? It merged with #disneymoviesanywhere, which became #moviesanywhere, which became? Does anyone know what this became? Ultraviolet was doomed from the start at the studios could not agree on almost anything except that they needed something to compete with Netflix. Could not agree on strategy, could not agree on how much to fund it, and so on. Meanwhile, a lean-mean Netflix machine pumped money into their strategy and gained users when Wall-Street money was cheap. Those days are over. As long as these companies  ̶c̶o̶l̶l̶a̶b̶o̶r̶a̶t̶e̶ chase and cut costs, the next battle is already won, and you can have one "tudum" to figure out who that winner will be. Media Play News #streaming #bundles #whatelsecanwedo https://lnkd.in/gukcAfcy

From Reuters: A #streaming bundle comprising Disney+, Hulu and HBO Max services will be available in the United States from Thursday for a monthly price of $16.99 with ads, and $29.99 without ads, parent companies The Walt Disney Company and Warner Bros. Discovery  said. The bundle, plans for which were announced in May, would help customers save up to 38% compared to the cost of signing up for each of the streaming services separately, the companies said. The Disney-Warner Bros subscription bundle offers movies and #TV shows from Disney's franchises including Star Wars and Marvel Studios's Avengers with Warner Bros' HBO, Food Network, Discovery Inc and other cable channels. Disney+ and Hulu are already available through a single app. Earlier this year, Comcast  launched a new streaming bundle, offering its Peacock service with Netflix  and Apple TV+ for $15 a month for its Xfinity internet and TV customers.

INSIGHT of the week: bundling now done directly by OTT content providers We had seen distributors like Verizon (US), Free (France) bundle OTT services together at aggressive rate. Today Disney and WBD have decided to bundle their services together. We already had Disney bundling Disney+ with Hulu+ and ESPN+, it now moves the needle with MAX. Question will be: what is the added value of pay TV distribution if the bundle can be done without them? Maria Rua Aguete Magnus Svensson Andreas Waltenspiel Colin Dixon https://lnkd.in/g_VjNi-6

Disney and Warner Bros are joining forces to bring you a new streaming bundle. The bundle will offer Disney+, Max, and Hulu, and is set to be available in both ad-supported and ad-free options in the US this summer. This bundle will give access to top shows such as #HouseOfTheDragon and #TheBear with a wide choice and better value for money. Subscribers may turn to bundle offers to save money as streaming options become more expensive. At the end of 2022, 40% of Disney Plus subscribers opted for Disney Plus, Hulu, and ESPN bundle. We will have to wait and see what % of subscribers opt for this new bundle and how #Netflix will react to this streaming bundle to retain its streaming market share. #DisneyPlus #Max #Hulu #streaming #collaboration

Walt Disney and Warner Bros Discovery say they will start to offer a bundle of the Disney+, Hulu and Max streaming services to customers in the US this summer. The new package will be available to customers on all three streaming platforms. The media giants said they will offer plans with and without adverts but did not reveal how much they will charge customers. The move comes as Disney and Warner Bros face competition from rivals, including Netflix and Amazon Prime Video. “This new offering... will help drive incremental subscribers and much stronger retention,” Warner Bros Discovery executive JB Perrette said in a statement. The two media companies said they will reveal more details about the plans in the coming weeks. As audiences move away from traditional TV, companies like Disney and Warner Bros are under pressure to attract more subscribers to their streaming services. The companies will be hoping that their combined offering will complement each other. Disney+ is best known for its family-friendly shows and films, while Warner's Max is home to HBO and its more adult-focussed content. In recent years, streaming companies have been joining forces and offering combinations of their services. Read more ➡️ https://buff.ly/3WDa6e6 The Scottish Chambers of Commerce Network is here to support your business - reach out to share your views, concerns and opportunities. #SCCnews #businesssupport #businessnetwork #businessvoice #businessleader Sign up for the Scottish Chambers of Commerce enewsletter at https://buff.ly/3CpsQnu

Key Takeaways Disney and Warner Bros. Discovery are teaming up to bundle their streaming services. The offering is reminiscent of the traditional cable TV bundle and the latest partnership between the two media giants in recent months. Pricing has yet to be disclosed. The bundle will be available this summer. With deals like this coming into play it is becoming more and more important to have a partner who can help navigate the landscape and work with you. This why we, Demand Local, work with Trade Desk and other platforms to ensure we stay up to date on the latest trends such as this one. As consumers continue to make their voices heard on streaming channels and the fatigue its causing of having to sign up for another one this trend is only going to continue to be seen. #ctv #streaming #marketing

What does the future of Post-Peak TV IP strategy look like? According to Tyler Aquilina, in a recent report for Variety, successful adaptations like "Fallout" and "Knuckles" highlight the appeal of new narratives, while "Percy Jackson" on Disney+ underscores the strength of untapped existing literary IPs. However, the underperformance of recent installments in established franchises like "Fast & Furious" suggests a declining interest in recycled content. Platforms must strategically balance established and new IPs to cater to evolving viewer interests and gain a competitive edge in the streaming market. Read the full report below: https://lnkd.in/gQZSTp3a

Get ready, streaming fans - two media giants are joining forces to shake up the content landscape. Disney and Warner Bros. Discovery just announced they're launching a new bundled streaming service that will include Disney+, Hulu, and the new Max platform this summer. The companies haven't revealed pricing or an exact release date yet, but the bundle will offer both ad-free and ad-supported options. Customers will be able to subscribe through any of the three streaming platforms. This is a major move that's sure to have a big impact on the competitive streaming industry. By combining the content libraries of Disney, Hulu, and the newly merged HBO Max and Discovery+, the bundle is poised to be a powerhouse offering for consumers. Stay tuned for more details as Disney and Warner Bros. finalise the specifics of this highly anticipated streaming bundle coming later this year. #digibble #HBOmax #disney #disneyplus #Hulu #discoveryplus #streaming

The streaming industry is facing a critical challenge: retaining subscribers! 🤝 📺 Recent reports show that the average churn rate for U.S. streamers has nearly tripled to 5.5% over the past four years. This trend highlights a critical need for platforms like Hulu and Disney+ to prioritize retention strategies in order to stay competitive. 📉 👀 Factors like price hikes, ad introductions, and crackdowns on passwords have contributed to subscriber dissatisfaction, leading to a surge in cancellations and a slowdown in subscription growth. As a result, streamers must shift their focus from acquisition to retention to effectively manage their subscriber base. 😢☝ While the outlook may seem grim, there's hope on the horizon. One in three users who cancel a subscription return within six months, indicating a potential path to recovery. 😉 What strategies do you think streaming platforms should prioritize to improve subscriber retention in today's competitive landscape? The Walt Disney Company, Disney Streaming, Hulu, Netflix, Warner Bros. Discovery #Streaming #StreamingMedia #SubscriptionEconomy #DigitalMedia #Churn #RetentionStrategies