Content Marketing Institute’s Post

Journalists are gold for content marketers! They boost brand awareness through earned media, improve SEO with links, and position you as an industry leader. The secret weapon? Collaboration! Content informs PR pitches, while PR promotes your content. Regular communication and shared goals are key. #PR #ContentMarketing

As a content marketer, you typically target an audience of information seekers, prospects, and buyers. Would you ever consider journalists part of your audience? Mariah Obiedzinski suggests working with your PR team to create a storytelling superpower. 🤔 How do the content and PR teams at your brand relate to each other? Do you collaborate or operate separately? What works best? #PR #ContentMarketing

This is one of my favorite topics. 🎉 Is it content marketing or is it journalism? 📰 What if you don't have to choose one or the other to perfect your content strategy? 🤔 What if the power of storytelling transcends labels? 📚 Great article from Content Marketing Institute on how to incorporate multiple targets into your content plan. 👌 #contentmarketing #content #journalism #pr #storytelling #contentstrategy

As a content marketer, you typically target an audience of information seekers, prospects, and buyers. Would you ever consider journalists part of your audience? Mariah Obiedzinski suggests working with your PR team to create a storytelling superpower. 🤔 How do the content and PR teams at your brand relate to each other? Do you collaborate or operate separately? What works best?

Does reactive content work? YES ✅ Reactive content is a great way to gain exposure and coverage by reacting to breaking news, social media trends and journalist requests. Whether it's a social media post or a comment piece, reactive content can often put you in front of the right audience at the right time. Reactive content can be used as an additional element of a PR campaign that keeps your brand's name in front of the public and it helps establish your tone of voice. Here are some of the benefits of using reactive content: 🌟 Keeps your brand relevant  🌟 Puts you in front of new customers  🌟 Makes your brand relatable 🌟 Increases engagement 🌟 Strengthens brand tone of voice 🌟 Portrays your business as experts in your field 🌟 Encourages you to keep up with the news agenda To find out more about the benefits of reactive PR opportunities, delve into the full blog post below 👇 #digitalpr #reactivecontent #publicrelations #linkbuilding https://lnkd.in/envWYgeR

HOW TO CREATE CONTENT FOR PR Tips on how to create content for PR with Trevor Young - Become your own media channel as the starting point and then build everything else on top. Build a base of communications with your audience as you grow your audience. - Create long-form content, a big article or a video presentation that you’ve done. Then chop them up into cascading content. - Have a culture to create content and that means within your workplace you see things, stories, you’re always taking behind the scenes photos and content is part of the DNA of your business. - A good starting point to create content is frequently asked questions that we hear about over and over again. What are the questions people are asking frequently that you can help them with? And then how deep can you go on those? - We need more interesting stories; we need more good thought-provoking pieces, we need more voices, genuine voices out there on topics and issues, whether they’re business or social issues. Learn more: https://lnkd.in/gGuBrYVx #publicrelations #pr #marketing #branding #media #publicist #socialmedia #socialmediamarketing #digitalmarketing

A well-defined content strategy acts as a roadmap for your PR agency, ensuring they create content aligned with your goals and target audience. While you kick-start your PR program or decide to hire an agency Get your content strategy sorted Do you have SMEs to drive and advise on content? Can the agency handle content development? Can you re-purpose your existing materials for PR campaigns? Do you need additional support - internal resources or an external agency to drive the content initiatives? Content quality is crucial for PR success. Don't leave it as an afterthought. #publicrelations #pr #techpr #contentstrategy

Merging PR & content marketing practices is key—“PR pros are known for building relationships with journalists, while content marketers thrive in building communities around content. Merge these best practices to build desirable content that works for your target audience and the media’s audiences simultaneously.”

Are you truly leveraging the potential of your PR content? If you’re not repurposing your assets, you might be overlooking significant opportunities. High-quality PR content—whether it's articles, podcasts, or engaging video interviews—has been vetted by journalists, so it’s trusted and credible. It tells your story and boosts your brand’s authority. But why stop at just one use? ↪️ Break it down into bite-sized pieces with fresh insights, and you’ll get your social media followers talking and sharing; ↪️ Imagine using this solid content for targeted ads on Facebook or LinkedIn. Highlighting key points to a wider audience can ramp up your brand’s visibility and build trust; ↪️ You can also repurpose your PR content for newsletters, blogs, or other digital channels. This keeps your message consistent across platforms and strengthens your brand’s story; ↪️If your PR content is evergreen, consider adding it to sales presentations and client materials. It’s a great way to boost your credibility and build trust with potential clients. PR content is more than just a one-off asset, it’s a valuable tool for your SEO, content marketing, and social media strategies. By making the most of it, you can enhance your online presence and connect with your audience in new ways. So, what's your strategy for reusing your content pieces? #PRStrategy #MarketingTips #ContentMarketing

🔍 Building Credibility Takes Time—Here’s How PR Can Speed It Up 🔍 Your brand’s credibility is EVERYTHING. One powerful way to establish authority in your industry is by leveraging PR to secure media mentions, thought leadership opportunities, and even awards. These third-party endorsements strengthen your content marketing efforts. 🏅 Here are three ways PR can boost credibility: Media mentions give your brand social proof. Thought leadership opportunities position you as an expert. Awards and recognitions increase trust among your audience. And the best part? All these PR wins can be integrated into your content marketing to reinforce your message and drive engagement. https://lnkd.in/g7DPpH39 #ThoughtLeadership #MediaRelations #BrandBuilding #Trust #MarketingTips