Don’t Fall for Green-Hushing – Get Loud About Doing Good
Content Marketing Institute
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
Welcome to the final issue of the Friday 5 on LinkedIn. Want to keep in touch? Subscribe to a daily or weekly newsletter from CMI so you won’t miss a thing.
🔇 Speaking of: Time to sound off or hush up?
“Green-hushing” threatens to silence brands that talk about sustainability. But stories of societal leadership can’t advance the cause if no one gets to hear them. Robert Rose explained the governmental and legal actions brands face in a livestream earlier today. His advice? Be proud and get loud about your brand’s positive contributions.
To find out why he’s not worried, watch the video or read the (lightly edited) transcript.
📚 Reading list: Mentoring helps both mentors and mentees (our program is now open)
We’ve been keeping a secret – CMI has a mentorship program that’s connected 60 content professionals over the past two years. But this article shares lessons from mentees and the trusted advisors they worked with through the program.
If you’re looking for a mentor, apply to the program right here.
👀 Chatting about: Lost Your Job? Now What? | Ask the #CMWorld Community | Monday, January 23, Noon ET
Have you lost your job in the recent layoffs? Are you worried you could be next? Or are you looking for ways to support colleagues who were let go? CMI’s Amanda Subler chats with J.T. O'Donnell, founder & CEO of Work It Daily, and Amy Vaughan, owner & chief empowerment officer of Together Digital. They’ll talk about what to do if you’re unexpectedly job hunting, how you can help people who’ve lost jobs, and what to include or leave off your résumé now. Bring your questions and ideas.
👂 Overheard: You’re on a conference landing page. What convinces you to buy a ticket?
Huh, so interesting discussions do still happen on Twitter. Amanda Natividad, chief marketing officer at SparkToro, started a great one recently about what makes people decide to attend conferences. Read her Twitter thread, then see how the conversation evolved when Rand Fishkin, SparkToro CEO, brought it to his LinkedIn feed.
📆 Looking forward to: Your application to speak at Content Marketing World 2023
One reason people go to conferences? To learn from the speakers who have great stories to tell. If you’re a content marketing thought leader or content practitioner working at a brand, we’d love to hear yours.
Consider this your invitation to submit a proposal to share your stories and lessons in person at Content Marketing World 2023, September 26-29, in Washington, D.C.
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Video Production | Public Relations | Content Marketing | Communications | Media Relations
1yAnd let us know if you have any questions for our Ask the #CMWorld Community livestream guests on Monday. Whether you've lost your job or not, we hope it's helpful.
Marketing Leader | Content Marketer | Brand Storyteller | Digital Strategist
1yThe Twitter thread started by Amanda Natividad is pure gold for event planning!
Mentioned in this issue or linked content: Robert Rose, Vish Khanna, Deanna Ransom, Megan Gilhooly, Amanda Subler, J.T. O'Donnell, Amy Vaughan, Amanda Natividad, Rand Fishkin