Brooke Gocklin

Brooke Gocklin

Denver Metropolitan Area
2K followers 500+ connections

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About

With over 10 years of experience in content marketing, branding, and creative direction…

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Activity

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Experience

  • CoreWeave Graphic

    CoreWeave

    Denver, Colorado, United States

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    Denver, Colorado, United States

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    New York, New York, United States

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    Tampa/St. Petersburg, Florida Area

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    Tampa/St. Petersburg, Florida Area

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    Clearwater, Florida

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    Clearwater, Florida

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    Tampa/St. Petersburg, Florida Area (Remote)

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    Tampa/St. Petersburg, Florida Area

Education

  • Harvard Business School Graphic

    Harvard Business School

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    Activities and Societies: P.R.S.S.A., A.A.F., ImPRessions, Ohio University Advertising Association, Intersect, Mortar Board National Seniors Honor Society

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    Activities and Societies: I studied abroad in Rome for 6 weeks and took Ancient Roman History to fulfill my general requirements for Ohio University.

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    Activities and Societies: PSEO

    I studied at the University of Rio Grande for two years through the post secondary program offered by my high school. I fulfilled many of my general education requirements here along with a few elective courses.

Licenses & Certifications

Volunteer Experience

  • CASA (Community Action Stops Abuse) Graphic

    Volunteer

    CASA (Community Action Stops Abuse)

    - 3 months

    Human Rights

    CASA is located in downtown St. Petersburg, Florida. The purpose of the organization is to help women who have been victims of domestic violence. The center has a thrift shop, where women can obtain credit to shop. It is open to the community as well, and all proceeds go toward helping survivors in the area. I donated 50 hours of my time to help sort through thrift shop donations, price and tag merchandise, and straighten the retail space.

  • Junior League Of St. Petersburg Graphic

    Provisional Member

    Junior League Of St. Petersburg

    - 1 year 1 month

    Education

    The Junior League of St. Petersburg, Inc. has been a driving force in St. Petersburg since 1931. Our community focus area is School Success and Health, which includes healthcare, nutrition, and literacy. We impact these areas through our community projects, financial support, and hundreds of volunteer hours, in an effort to fulfill our mission of improving the community through effective action and leadership.

    As part of the provisional project, we coordinated with Girls' Inc. of…

    The Junior League of St. Petersburg, Inc. has been a driving force in St. Petersburg since 1931. Our community focus area is School Success and Health, which includes healthcare, nutrition, and literacy. We impact these areas through our community projects, financial support, and hundreds of volunteer hours, in an effort to fulfill our mission of improving the community through effective action and leadership.

    As part of the provisional project, we coordinated with Girls' Inc. of Pinellas to raise money for books and STEM activities. We raised over 3K for the organization and spent a day volunteering at the local center. We conducted a STEM activity, and provided books with inspirational quotes in the covers to encourage these young ladies to chase their dreams.

  • Junior League Of St. Petersburg Graphic

    Active Member

    Junior League Of St. Petersburg

    - 2 years 4 months

    Children

    During the 2019-2020 year, I am volunteering on the community outreach committee, contacting local non-profits that serve children in our area. I'm currently working closely with Kind Mouse, who sponsors food drives for school children in need.

    During the 2020-2021 year, I volunteered with the programming committee, organizing socials and fundraisers for league members to support our membership and our community efforts.

  • AMA Tampa Bay Graphic

    Sr. Manager, Email Marketing

    AMA Tampa Bay

    - 1 year 1 month

    Education

  • Leading Intentional Connections Graphic

    Co-Founder

    Leading Intentional Connections

    - Present 2 years

    Education

    LIC is a membership organization focused on helping women in early to mid-career stages elevate their success, connect with mentors, and focus on leadership training.

Courses

  • Communication Ethics

    JOUR 3200

  • Communication Law

    JOUR 3100

  • Financial and Business Essentials for Communications Professionals

    MMC6647

  • Foundations of International Communication

    MMC 5708

  • International Advertising

    ADV6405

  • International Issues Management and Crisis Communication

    PUR6409

  • International Mass Media

    JOUR 4660

  • International Public Relations

    PUR6608

  • Public Relations Management

    JOUR 4820

  • Public Relations Writing

    JOUR 370

  • Strategic Communication Capstone

    JOUR 4860

  • Strategic Communication Theory & Research

    JOUR 3400

Projects

  • Consumer Research

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    Our objective was to create a consumer profile of the average rock concert attendee. We were to conduct primary and secondary research to achieve our goal. We needed to compile enough information in which to base a campaign.
    We wrote a creative brief to be taken for implementation of a campaign. This project was a requirement of the Strategic Communication Theory & Research Class.

    Other creators

  • Southern Comfort Fiery Pepper Campaign

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    For our Strategic Communication Capstone, we had to come up with an advertising campaign for Southern Comfort Fiery Pepper. To do this we had to research the company and its competitors using both primary and secondary research. We had create a big idea and figure out how to promote it. We pinpointed our target audience and adjusted our advertising accordingly. We completed a study of both the demographics and psychographics of our target audience, specific non-traditional, traditional and…

    For our Strategic Communication Capstone, we had to come up with an advertising campaign for Southern Comfort Fiery Pepper. To do this we had to research the company and its competitors using both primary and secondary research. We had create a big idea and figure out how to promote it. We pinpointed our target audience and adjusted our advertising accordingly. We completed a study of both the demographics and psychographics of our target audience, specific non-traditional, traditional and digital media marketing tactics, a thorough ROI evaluation and additional components. Over 15 weeks, we worked long hours to come up with a campaign that would help our client, Brown-Foreman.

    I would be delighted to present the PDF form of the final product, our Campaign Plansbook, upon request.

    Other creators

  • Nissan N.S.A.C. Campaign

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    I participated in the National Student Advertising Competition with Ohio University's Advertising Association during the Nissan Campaign. I was a part of the creative team. Once we received the creative brief, our job was to come up with a "big idea" for the campaign. We came up with a tagline, and a few print ad and commercial ideas for the campaign.

    These can be seen in the final product, the Nissan Plansbook, which I would be delighted to present upon request.

    Other creators

  • Cupid Shuffle Date Auction

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    As the Fundraising Chair for Ohio University's Advertising Association, I planned and implemented the very first Cupid Shuffle Date Auction. I contacted sponsors to donate gift certificates or raffle prizes, created fliers and distributed them, created a social media campaign, organized the auctionees, obtained the proper food sanitation documents, set up the food and drink and was the MC for the event. We raised over 200 dollars at the auction.

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Honors & Awards

  • Alpha Kappa Delta Sociology Honors Society

    Ohio University Department of Sociology and Anthropology

    I was selected for induction based on my academic achievement in my Sociology major at Ohio University.

  • National Honors Society Induction

    Mortar Board National Senior Honors Society

    I was selected for induction based on my leadership and academic accomplishments within Ohio University.

Languages

  • Spanish

    Limited working proficiency

  • English

    Native or bilingual proficiency

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