Orange you glad #CMWorld is coming back to San Diego in 2025?! 🧡
Content Marketing Institute
Advertising Services
New York, New York 182,210 followers
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
About us
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail
- Website
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http://www.contentmarketinginstitute.com/
External link for Content Marketing Institute
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2007
- Specialties
- Content Marketing, Case Studies, B2B Content Marketing Assessment, Chief Content Officer Magazine, CMI books Division, Content Marketing World events, Original Research, Content Strategy, Intelligent Content, Content Marketing Awards, and Content Marketing Consulting
Locations
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Primary
Get directions
605 Third Avenue
Floor 22
New York, New York 10158, US
Employees at Content Marketing Institute
Updates
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🤔 What’s the state of B2B content marketing? What are marketers with successful programs doing? How big are the teams? What are brands doing now that they didn’t do last year? What about AI’s impact? All those questions and more are answered in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025. http://spr.ly/6047ULGi5
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Happy Thanksgiving from Content Marketing Institute! 🍂 As we reflect on this season of gratitude, we want to take a moment to express our appreciation for YOU, our incredible community. To all those celebrating, we wish you a wonderful holiday filled with joy and meaningful moments. And to everyone, we hope this season brings you peace, prosperity, and continued inspiration. 🧡
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#CMWorld 2024 brought the ✨ spark ✨ we all needed for fresh, game-changing ideas in content marketing! Here are just a few takeaways from the keynote stage: ⭐ Prioritize impact over efficiency. ⭐ Consistency is the secret to breakthroughs. ⭐ Don’t forget to weave joy into both work and life. 💡 Want more insights from Issa Rae, R. Ethan Braden, Ann Handley, and Shabnam Mogharabi? Tap the link to dive into the article and let us know which idea hits home for you! 🧡http://spr.ly/6041tpY3z
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Salesforce’s latest award-winning content initiative generated impressive metrics for the company and meaningful connections for its users. Melissa Leu, senior director of content strategy at Salesforce shares the story behind how the program has helped sales professionals (one of the company’s primary audiences) find inspiration, resources, and even new jobs. Learn more about Salesblazer's success (evidenced by its Project of the Year award in the 2024 Content Marketing Awards). http://spr.ly/6049SO96l
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🚨 Reminder! This is your last week to save! 👇
With the holiday season approaching, why not gift yourself something meaningful? 🎁 Set yourself apart in 2024 with Content Marketing Institute's certification program, in partnership with the American Marketing Association. Now’s the perfect time to boost your content marketing expertise with an industry-recognized certification. Enroll before November ends and save 20% with code BLACKFRI20 at checkout! 🎉 You'll learn to: 🎀 Master content creation and storytelling techniques 🎀 Engage and grow your audience effectively 🎀 Measure and analyze content marketing success Enroll today: http://spr.ly/6042sUDy0
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What task always ends up at the bottom of your to-do list, and you never get to it? Alexandra Cote has five possibilities along with action steps to get them done. http://spr.ly/6043UT9PX
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What task always ends up at the bottom of your to-do list, and you never get to it? Alexandra Cote has five possibilities along with action steps to get them done. http://spr.ly/6048ULytq
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Complete the brief survey below for a chance to win a $250 gift card! 👇
Content connoisseur or demand gen dynamo? Complete our brief survey for your chance to win a $250 gift card: bit.ly/4fUG4cr #marketingtrends #marketingpredictions
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