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TVIQ Leverages #AI to Eliminate "Ad Waste", Optimize CTV Revenue Operations The rise of streaming has brought incredible opportunities—but also unprecedented complexity. With countless platforms, apps, bundles, and inventory partnerships, mismatched supply and demand combinations have created a growing problem in the CTV ecosystem: Ad Waste. What is Ad Waste? Ad Waste happens when supply and demand don’t align—leading to inefficiencies, increased costs, and unnecessary noise in the ecosystem. It’s a challenge that affects publishers, advertisers, and the entire CTV value chain. At TVIQ, we’ve taken this challenge head-on. Using advanced AI systems, we’ve deployed innovative solutions to identify and eliminate Ad Waste for our clients. By leveraging a novel combination of ad server technology and multiple AI systems, we help triangulate the optimal mix of supply and demand for every impression. The result? ✅ Increased revenue & yield lift. ✅ Lower operational costs for our clients ✅ A cleaner, more effective ecosystem for publishers and advertisers alike TVIQ is proud to offer some of the most efficient revenue operations in the industry, empowering CTV publishers to unlock the full potential of their inventory. Let’s talk about how we can optimize your ad stack and eliminate waste to maximize your results. #CTV #AdTech #AI #Monetization #TVIQ #EfficientAdvertising #RevenueOperations

How is Connected TV (CTV) revolutionizing the advertising industry? Read an insightful article by Arjun Arora, our Head of Global Partnerships AdTech, featured in the MarTech Series. In it, Arjun explores the intersection of identity and innovation in the CTV advertising revolution. Discover how CTV is transforming the advertising landscape with its unique app-based ecosystem, advancements in identity mechanisms, and the expanding role of AI. Learn how these trends are driving growth and creating new opportunities for advertisers. Check out the full article to explore the future of CTV advertising: https://lnkd.in/e3hbm-BY #CTV #AdTech #Innovation #AI #SigmaSoftware #MartechSeries

🚀 Exciting News! Our latest research reveals the transformative impact of AI in CTV advertising, driving superior campaign results and elevating brand engagement. Discover how Levelx TV is leading the way in leveraging AI to unlock the full potential of CTV advertising. Learn more: https://lnkd.in/d9R3F-vX #AIinAdvertising #CTVAdvertising #LevelxTV #Innovation #MarketingResearch

This should be an interesting session for any one in digital media. Quick Register Now!

‘CTV gives you the experience of big screen with the precision of digital’. At #e4mCTVConference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential. Jatin Punamiya, #AbhishekUpadhya, Uday Sodhi, Raghavendra Katte, Jai Lala #e4mconference #connectedtv #ctvconference #advertising #mediaindustry #futuretrends

‘CTV gives you the experience of big screen with the precision of digital’. At #e4mCTVConference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential. Jatin Punamiya, #AbhishekUpadhya, Uday Sodhi, Raghavendra Katte, Jai Lala #e4mconference #connectedtv #ctvconference #advertising #mediaindustry #futuretrends

Cor, Blimey: ruthless efficiency of AI start-ups solving ad fatigue Ad fatigue due to ad repetition is a trend as old as TV, let alone the internet, so why is it that in 2024—with the advent of programmatic and targeted advertising capabilities—that ad fatigue is still a rampant trigger for churn? Some think humans are the issue, and believe a revolution in artificial intelligence is the answer. We are noticing a trend of emerging start-ups in the ad tech scene, offering AI-based algorithms for improving the way ads are inserted contextually and irregularly during ad breaks on FAST and AVoD platforms. One of those is BlimeyAI, a UK-based two-man-band emerging out of stealth mode, which is hoping to secure its first customer contract at next week’s Cannes Lions International Festival of Creativity. #AI #TV #ads

Great so see the Display & Video platform strategy come to life at Google NewFront. We are bringing the power of Google AI to DV360 with Audience Persona, enable customers to customize our AI with a simplified workflow in Custom Bidding, and provide a new way to balance upfront agreements and ROI with Commitment Optimizer! Finally, with the new Experiment Center experience our customers can take a more scientific approach top campaign optimizations, taking the guesswork away. Have any questions? Reach out! #GoogleNewFront #AI #DV360

Discover how the strategic partnership between Lemma and Taiv is revolutionizing venue-based and CTV advertising with AI-driven technology and programmatic capabilities. Read the Latest full News - https://lnkd.in/d3Mmkuma #Martech #MarTechedge #OmnichannelMarketing #ProgrammaticAdvertising #CTV #VenueBasedMedia #AI #DigitalMarketing

🚀 Transforming Ad Experiences with AI 🎯 Dive into the future of broadcasting with PlayBox Technology’s AI ad server! 🌐✨ Our cutting-edge solution personalizes viewer experiences like never before, ensuring every ad hits the mark. 🎯 Say goodbye to generic ads and hello to hyper-personalized content that resonates with your audience. 📺💡 With our AI-driven approach, we’re not just predicting interests; we’re crafting moments that matter. 🌟 🔍 #HyperPersonalization 🎬 🤖 #AIAdServer 📊 📈 #AdTechInnovation 🚀 📡 #BroadcastingEvolution 🌐 👁️ #EngagementBoost 💥 Experience the revolution in ad serving with PlayBox Technology. It’s not just advertising; it’s a journey tailored for each viewer. 🛰️👤