Casper Verhoofstad

Look at what Google Cloud customers are building with AI and how quickly they’ve moved ideas from experimentation into production. Take a look at how businesses around the world are putting generative AI to work.

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The force behind Agentforce: read how Data Cloud fuels the Customer 360 Platform and the next era of AI. Data is the fuel for AI. See how Data Cloud helps customers in a whole new way!

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I don't take quarterly earnings for granted. A symptom of being a former auditor ticking and tying every number that goes into these but also having seen many cycles of our business over the past +14 years - I reflect, count the wins, learn from the losses, and focus on the future. Highlights - ⭐ 3.29 billion people use a Meta app every day. ⭐ Total revenue was $40.59 billion, an increase of 19% year-over-year. ⭐ More than 1 million advertisers have used our GenAI creative tools, with more than 15 million ads created Reflecting on the progress - 💗 Threads at 275 MAU - being on the ride since the early days of Threads, it's incredible to see the focus of the team pay off in the growth of the community on Threads ⚡ Bringing AI to our businesses - Over 10 years ago, I launched Objectives for our advertisers to make it easier to achieve the outcomes you want. Today, our Advantage+ portfolio is our flagship automation product powering incredible scale and value for our advertisers. 👩‍🎨 Investing in GenAi - we're investing in even more capabilities to help businesses, creators, and people connect, create, and build great brands at Meta. What we shared recently at adweek -> https://lnkd.in/gxsXDZ4x Let's go 🚀 #advertising #metaforbusiness #meta #marketing

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OneTrust and Adobe are joining forces to empower marketers and data stewards to accelerate first-party data strategies. Here's how this partnership will benefit our customers: 🔘 Enrich customer profiles and deepen their understanding of customer behavior and interest by collecting and storing customer-provided preferences 🔘 Deliver personalized experiences at scale using audience segments built on first-party data and consent 🔘 Adhere to data privacy requirements, build trust with customers, and minimize disruption to marketing workflows with automated consent management Learn more: https://lnkd.in/gsmR72KM #FirstPartyData #DataPrivacy #Martech

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Highlights from 2024 Google I/O: Google is fully in our Gemini Era. So many exciting new announcements from Google I/O this year - I will share some of my personal highlights from now for 7 Days! #1: Gemini has integrated into all Google's 2B User Products What's more exciting - you can interact directly with Gemini through the App on both Android and iOS platforms. Why this is relevant to you? We are brining the most advanced AI capability to you, at scale. And the best part is it doesn't require any change of your existing usage preference. We simply make the technology better and more helpful for you. Reply: https://io.google/2024/ Highlights: https://lnkd.in/gYtzg_Ge

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Today, Meta shared results from our third quarter of 2024. Mark highlighted that it was another successful quarter for our community and business, with parts of our long-term vision around AI and the future of computing coming into sharper focus. Notably, over 3.2 billion people are using at least one of our apps daily and we’re seeing strong momentum with Meta AI, Llama adoption, and AI-powered glasses.   In his concluding remarks, Mark said: “This may be the most dynamic moment I've seen in our industry, and I'm focused on making sure that we build some awesome things and make the most of the opportunities ahead.”    We definitely see this dynamism in the Asia Pacific region - with our teams, our partners and clients who are building with us.   Here are the key highlights:   🚀 Meta AI is experiencing rapid adoption, with over 500 million monthly active users.   ⬆️ Over 1 million advertisers have utilized our GenAI creative tools, resulting in the creation of more than 15 million ads.   📞 Globally, more than 2 billion WhatsApp calls are made every day, with significant growth in countries like the United States.   🧵 The Threads community is expanding, with nearly 275 million monthly active users and 1 million new sign-ups daily.   📈 Our AI-driven feed and video recommendations have led to an 8% increase in time spent on Facebook and a 6% increase on Instagram this year.   👥This quarter also saw significant launches, including Teen Accounts, which offer built-in protections to limit who teens can message and what content they can view, and the introduction of our latest mixed reality headset, the Quest 3S.   I am so proud of our teams here in Asia Pacific and deeply grateful to our partners and clients across the region.    Take the story of Verish, a rapidly growing Korean life-wear brand, which used Meta's Moment Maker campaign to boost brand awareness and drive sales. From June 29 to August 6, 2024, they achieved a 9.0-point lift in ad recall and significant increases in brand conversation and user engagement. Their Target Frequency campaign further resulted in a 5.4-point lift in ad recall, a 3-point increase in action intent, and a 4% rise in conversions. With a reach of 4.7 and 4.3 million people respectively, these campaigns highlight Verish’s success with brand building on Meta.   We're thrilled to support your businesses and excited to accomplish even more together this festive season and beyond. ✨  

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Such a valuable insight from Jared Spataro in his #AIatWork newsletter, on the commodification of LLMs: "Leaders have to look beyond the LLMs themselves and focus on creating a system around the models that will serve the unique needs of their organizations. Only by understanding AI systems more holistically will they be able to leverage them to innovate, create value, and maintain a competitive edge.” Read more and subscribe here:

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Dive deep into our biggest product news at #DF24! Stream our special Agentforce Keynote, right here on LinkedIn. Learn how Agents with humans drive customer success, together.

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As AI continues to evolve, so does its lexicon. Our next-level breakdown of #AI terms will get you ready to tackle any conversation about artificial intelligence. Stay ahead of the game with our expert insights! #MicrosoftAdvocate

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Transform research papers/content into AI-generated audio summaries with Illuminate, your Gen AI tool for understanding complex content faster. #Google #GenAI

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Today, we've published a new blog post on how AI-led transformation on Search is already impacting user and advertiser experiences - all backed up with fresh insights and data. https://lnkd.in/eHCcCxcw. Google's mission is "organizing the world's information and making it universally accessible and useful" and even after 25+ years; recent advances in AI help us make further progress on this truly audicios mission, and enable us help our users answer new type questions, in new ways. A good moment to remember how Larry Page predicted the future to look like back in 2000 -- 24+ years ago.

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Returning from paternity leave is bittersweet, but I'm feeling re-energized and ready to tackle the immense opportunities ahead for our Amazon Ads and Amazon Marketing Cloud (AMC) customers. While I was welcoming my daughter into the world, a product I started working on over a year ago launched. Although a bit late to the party, I'm thrilled to introduce NCSolutions' CPG Insight Stream, a robust and comprehensive offline sales dataset, to our Amazon Ads/AMC customers. Since ~75% of purchases occur in stores (aka offline), this was a top request, and I'm excited to see the value it will create for our customers. With this launch, customers can now analyze and compare purchasing journeys (both online via Amazon.com and offline via NC Solutions), enhance MTA models, create audiences (coming soon) and much more. Reach out to me, your dedicated account representative or visit the 'Paid Features' tab in AMC for more information. https://lnkd.in/eJFzrCJQ #AmazonMarketingCloud #AmazonAds #NCSolutions #DataAnalysis #CustomerInsights #CleanRoom

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Highlights from 2024 Google I/O: Google is fully in our Gemini Era. So many exciting new announcements from Google I/O this year - I will share some of my personal highlights from now for 7 Days! #2: Gemini 1.5 Pro available now in Workspace Labs Gemini becomes the connective tissue across multiple applications with AI-powered workflows. Why this is relevant to you? Bring the capability of generative AI to the full scale with Google Gemini 1.5 Pro and Workspace. Features I've used on a daily basis to help me improve my productivity: - Gmail: summary from the chains of discussions (etc. the coming trips) and main points of a meeting recording - Google Docs: summary of the contents and re-write prompts - Google Slides: summary for the full deck (very helpful in preparing executive summary :)), useful prompts or help to generate relevant images Reply: https://io.google/2024/ Google Workspace: https://lnkd.in/gq9BgJJ6

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Want to figure out the best way to leverage your data with LLMs? Check out this guide to get started!

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