TVIQ’s Post

📊 According to The Power and Potential of CTV in Europe report, only 33% of advertisers focus on specific shows, genres, or video-level data for their CTV campaigns. This highlights a significant gap in ensuring brand safety and suitability. At Cocie Media, we’re addressing this challenge by developing cutting-edge AI technology to: 🔍 Align CTV Inventory Transparency and Standardization 📈 Activate Granular Content Data for Better Campaign Performance 💰 Increase Publisher Yields with Higher CPMs and Fill Rates 🚀 Facilitate Media Buying Workflow to Boost Productivity We’re committed to transforming the CTV landscape by enhancing transparency and performance for both advertisers and publishers. Link to check the report: https://lnkd.in/e4PFwUSR #AdTech #CTV #AI #Transparency #BrandSafety #MediaBuying #ProgrammaticAdvertising #CocieMedia

What’s ‘around the corner’ in media? Here’s what stands out to me: 1️⃣ AI as a creative enabler truly resonates; generative AI tools are so engaging and empowering; I especially love interactive chat AIs—they make creation feel like a conversation 2️⃣ Streaming market consolidation feels inevitable; Integrating consumer data across platforms is a win-win, delivering smarter recommendations and a more seamless experience 3️⃣ Retail media advertising is new territory for me, but its explosive growth is clearly reshaping the industry—definitely something to watch I just read AlixPartners’ 2025 Media & Entertainment Predictions, and it builds on trends I’ve been following for a while

The media and entertainment industry is at the forefront of AI innovation, and GenAI is transforming content creation, delivery, and consumption. As the industry is set to reach $3.4 trillion by 2028, new revenue opportunities in advertising, streaming, and emerging markets are emerging. At Persistent, we're not just adapting — we're leading the way. Our comprehensive suite of services is tailored to the evolving needs of this dynamic sector. Whether you're looking to revolutionize your content strategy or elevate user engagement, Persistent is your partner in digital transformation. Ready to shape the future of media and entertainment? Explore our offerings and start your journey with us today: https://lnkd.in/dEg2mUHq Kuljesh Puri, Sarika Gupta, Punit Khanna, Prakash Tripathi, Tarun Bhardwaj #MediaAndEntertainment #DigitalInnovation #ProductEngineering #UXDesign #CloudEngineering #FutureOfEntertainment

Cor, Blimey: ruthless efficiency of AI start-ups solving ad fatigue Ad fatigue due to ad repetition is a trend as old as TV, let alone the internet, so why is it that in 2024—with the advent of programmatic and targeted advertising capabilities—that ad fatigue is still a rampant trigger for churn? Some think humans are the issue, and believe a revolution in artificial intelligence is the answer. We are noticing a trend of emerging start-ups in the ad tech scene, offering AI-based algorithms for improving the way ads are inserted contextually and irregularly during ad breaks on FAST and AVoD platforms. One of those is BlimeyAI, a UK-based two-man-band emerging out of stealth mode, which is hoping to secure its first customer contract at next week’s Cannes Lions International Festival of Creativity. #AI #TV #ads

Welcome to GuruTech! 🎬 *Revolutionizing Streaming with AI* 📈 AI is transforming the streaming video experience in incredible ways. Swipe through to discover how artificial intelligence is enhancing content delivery, personalization, and user engagement in streaming apps. 🔍 *Personalized Recommendations:* AI algorithms tailor content to your unique preferences, making it easier to find what you love. 📊 *Optimized Streaming Quality:* Enjoy seamless, high-quality streams with AI-driven adaptive bitrate technologies. 🔎 *Content Discovery:* AI enhances search and discovery, bringing relevant content to the forefront and improving user satisfaction. 🎯 *Targeted Advertising:* AI helps deliver more relevant ads, enhancing user experience while maximizing ad revenue. 🔒 *Enhanced Security:* AI detects and prevents piracy, ensuring a secure streaming environment for both users and providers. Transform your viewing experience and stay ahead of the curve with AI-powered innovations! 🚀📺 Check out our carousel for more details👆. Keep checking back for further tips and tricks in our soon-to-be guides🙌. If you have any doubts fill this form to have 1 on 1 conversation with me  https://lnkd.in/g3TGB_AU                                                                                                                                                                                              💻Subscribe to Guru Tech on YouTube for more informative videos and updates on our latest content>>https://lnkd.in/gva3xPpR                                                                                                    👍 Connect with Us: Follow our Instagram page :-  https://lnkd.in/geT6FQgr Our website :-  https://gurutechcorp.com/ Gmail ID, [email protected] Phone Number:- +91 78454 93857                                                                                                     #AI #Streaming #VideoTech #TechInnovation #ArtificialIntelligence #ContentPersonalization #UserExperience #StreamingApps #TechTrends #DigitalTransformation #AIInStreaming #SmartTech #ContentDiscovery #StreamingQuality #AdTech #FutureOfStreaming #TechSolutions #InnovationInStreaming #StreamingIndustry #AIApplications #TechAdvancements #VideoStreaming #StreamingTrends #AIAndTech #TechRevolution

"Advertising is entertainment. It's a shared experience." Jenny Wall, CMO of VideoAmp, shares with us: • Integrating brand and performance marketing • Advertising on streaming services • Leveraging AI in marketing • Growing VideoAmp’s brand with a lean team • Balancing product and marketing for customer retention Perfect for both seasoned marketers and aspiring CMOs, this episode dives into the future of advertising and media. https://lnkd.in/dBneShqy #TOPCMO #VideoAmp #Marketing #AI

🚀 Shoppable TV by Edge Video AI is set to revolutionize the TV industry! 🔹 Seamless Integration: Add live, AI-generated shopping directly into your video streams. 🔹 Real-Time Product Sourcing: Viewers can shop from millions of products in real-time. 🔹 Instant Revenue: Generate income instantly with every product sold. Why is this a game changer? Traditional ads can be intrusive and often irrelevant. Our AI-powered shopping feature enhances the viewer experience by seamlessly integrating relevant products into their favorite shows. This transforms passive viewing into an interactive shopping journey, boosting engagement and satisfaction. #EdgeVideoAI #ShoppableTV #TVIndustry #Innovation #LiveShopping #BetaTest #RevenueGrowth #AI

Imagine browsing your favorite streaming channels and instantly getting product recommendations that actually match your taste. That's what Edge Video AI does best! 🌟 How Edge's revolutionary eCommerce engine works: Our powerful AI detects new content and uses MLLMs to identify the perfect products for each scene. These recommendations are then fine-tuned based on your unique preferences, making shopping a breeze while you watch. 💥 Why it's awesome: Access a vast array of vendors and products, all seamlessly integrated into your streaming experience. FAST channels can easily tap into this technology, enhancing viewer engagement and boosting revenue. Transform your streaming into a personalized shopping adventure with #EdgeVideoAI! 📺🛍️

🔥 Hot topic alert 🔥 Can I use tech, such as #AI, to augment my media buying or #CTV strategy? Our instincts tell us to think that introducing a machine into any process would allow more room for error and that’s scary. But tech is your ally. From AI-driven media buying to advanced frequency capping, tech can handle the heavy lifting, ensuring your ads reach the right audience without overexposure. Platforms powered by AI and machine learning can dissect vast swathes of data in moments, identifying patterns and insights it might take a human team weeks to discern. With the emergence of CTV, the TV landscape is the most complex it’s ever been. Which is why technology plays an increasingly crucial role. You can use tech to... ❇️ Refine your media strategy. ❇️ Identify the most cost-efficient buys. ❇️ Ensure the accuracy of your campaign results. ❇️ Manage ad frequency. And more. While human expertise provides nuance and creativity in media buying, technology offers precision, scale, and a more complete understanding of all available buying options. #AdTech #CTVOptimization #StreamingTV #AdvertisingStrategies #DigitalMarketing #StreamingStrategy #MarketingInsights #CTVAdvertising #AdSpendEfficiency #TV #CTV

Revenue Diversification Every industry is disrupting itself, to stay relevant, tap into new revenue sources and add more value to the customer. This is why I love competition Check out how Seven West Media are building an AI Factory to identify a combination of market-facing innovation and faster internal delivery of business, content and audience insights and recommendations through bespoke large language models to uncover and facilitate diversification of revenues beyond advertising.