CGA by NIQ’s Post

The idea that non-alcoholic drinks are too expensive feels odd, although understandable, to me. As someone who doesn’t drink, I never choose a non-alcoholic cocktail because it’s “cheaper” than an alcoholic one. There’s obviously no choice there for me. However, the public perception that a cocktail without alcohol should cost less likely stems from the days when a "mocktail" was just a mix of juices and soda served in a large glass for a few bucks. Today, non-alcoholic cocktails are crafted with premium non-alcoholic spirits, offering a more balanced and complex drink that can cost the same, if not more, than their alcoholic counterparts. In fact, making a non-alcoholic cocktail can be just as challenging, if not more so, because they don’t simply substitute into classic cocktail recipes as easily as spirits do. It’s essential for those of us in hospitality to continue educating both the public and the industry on the value and cost of providing well-made non-alcoholic options on our beverage menus. #NonAlcoholicCocktails, #SoberCurious, #MindfulDrinking, #ZeroProof, #Mocktails, #SoberLiving, #HospitalityIndustry, #CraftCocktails, #AlcoholFree, #DrinkResponsibly

Chris Cardone, I get your scenario, but I have another idea. Profits or markups at the bar vary by product type, whereas, hard alcohol has a lower percentage cost than beer or wine when calculating markups. Anyone selling NA alternatives can offer these at a lower markup of profit in the same sense and therefore provide these beverages at a similar price to their alcoholic counterparts. Yes, this means less profit on the sale, but it also satisfies a better customer experience. Building profits is not just about charging more. Sometimes sacrificing a bit of short-term profit can pay off with additional customer counts and other metric scenarios.

Taste remains overwhelmingly the most important attribute that US consumers seek when choosing an alcoholic drink, our latest annual Bloomberg Intelligence survey confirms. This is followed by price, alcohol content and brand, which indicates that imbibers seek taste experimentation and welcoming quirky producer launches of new and different RTD cocktails such as Straightaway Cocktails' Bees Knees and Nitro Espresso Martini canned cocktails. Respondents cited drink portability again as a less important attribute, likely due to more normal access to restaurants since the restrictions of the pandemic. For an deeper review of other key findings, implications, and who may be the most affected by current trends, Bloomberg Professional subscribers can read the full report here: https://lnkd.in/evhGFPpN #bloombergintelligence

Transitioning from winter to spring doesn't mean giving up whisky cocktails. Discover how to create satisfyingly complex yet low-ABV drinks with tips from industry experts. Read on: https://lnkd.in/ewXb2yuk #whiskyadvocate #whiskycocktails #lowabvwhiskycocktails

We’re seeing some interesting trends in cocktail sales across Union bars and restaurants from September 2023 to September 2024. 1. Margaritas are still a favorite, with a 9% jump in sales. 2. Green Tea Shots saw a dip, down 15%. 3. Espresso Martinis grew in sales by 104%! Most other cocktails remained steady, but these shifts in sales of our venues’ most popular drinks demonstrate just how consumer preferences are evolving. Exciting insights as we continue to tap into on-premise trends. 🍸 #Union #CocktailTrends #DataDriven #HospitalityTech

🚀 left&ripe! Your new go-to, 4% ABV session soda that hits all the right notes! 🍋🍓 At left&ripe, our mission is to provide a locally and sustainably sourced soda (say that 5x over) …with a low-calorie twist, that tastes bloody good, it's your perfect session beverage. We intentionally craft our drinks using wonky or excess fruit and source our ingredients locally. We have noticed a gap in the UK RTD market for quality, genuine products that resonate with consumers. We wanted to be a brand with a story to tell, one that stands out from the rest. We wanted a healthier alternative to beer and high-ABV cocktails that’s tasty, refreshing, and perfect for any occasion – not just at the pub. That’s how left&ripe was born. As per The Grocer article, mindful drinking is on the rise, with more people moving away from higher ABV drinks in favour of lighter, more balanced options. Consumers are seeking beverages that allow them to enjoy longer, more controlled sessions without compromising on taste or experience. We believe we've hit the spot. Our 4% ABV session sodas are perfectly in tune with this shift, offering a delightful and responsible choice for the modern drinker, with no dreaded sugary, cocktail hangover. Follow us at left&ripe, or try our delicious drop at https://leftandripe.co.uk/ 🍏 #MindfulDrinking #SustainableSips #SessionSoda #LeftAndRipe #DrinkResponsibly #LocalIngredients

🚀 left&ripe! Your new go-to, 4% ABV session soda that hits all the right notes! 🍋🍓 At left&ripe, our mission is to provide a locally and sustainably sourced soda (say that 5x over) …with a low-calorie twist, that tastes bloody good, it's your perfect session beverage. We intentionally craft our drinks using wonky or excess fruit and source our ingredients locally. We have noticed a gap in the UK RTD market for quality, genuine products that resonate with consumers. We wanted to be a brand with a story to tell, one that stands out from the rest. We wanted a healthier alternative to beer and high-ABV cocktails that’s tasty, refreshing, and perfect for any occasion – not just at the pub. That’s how left&ripe was born. As per The Grocer article, mindful drinking is on the rise, with more people moving away from higher ABV drinks in favour of lighter, more balanced options. Consumers are seeking beverages that allow them to enjoy longer, more controlled sessions without compromising on taste or experience. We believe we've hit the spot. Our 4% ABV session sodas are perfectly in tune with this shift, offering a delightful and responsible choice for the modern drinker, with no dreaded sugary, cocktail hangover. Follow us at left&ripe, or try our delicious drop at https://leftandripe.co.uk/ 🍏 #MindfulDrinking #SustainableSips #SessionSoda #LeftAndRipe #DrinkResponsibly #LocalIngredients

🌎 Cocktails are the fourth most popular beverage category across global consumers! Consumers expect high standards, excitement and innovation from cocktails. More than half enjoy trying new drinks or brands, making them much more adventurous than beer or wine consumers. This interest in quality means the cocktail category is a prime target for premiumisation—but only if consumers can be sure that the price point is justified. As this dynamic category continues to grow and evolve, read five of the top trend takeaways from the Global Cocktail Report: https://lnkd.in/gXaN43Sk #Cocktails #OnPremise #GlobalTrends #ConsumerBehaviour #ConsumerTrends #BeverageAlcohol

Is there anything better than sitting at a bar in the afternoon and enjoying a daytime cocktail and a small appetizer? If you ask us here at Southern Spirits, we'd say no. We're all about a cocktail and a little snack - kind of how the Italians do Aperitivo Hour with stuzzichini. With so many drink choices though - it's important to pick the right snack to complement it. We recommend reading the below to take the guesswork out of it, and find the perfect pairing for classic cocktails. https://lnkd.in/eFug_Qzb

"Dairy Queen Dilly® Bar 6-Pack vs Wendy's Sprite: A Sweet and Fizzy Showdown: Which One Tops Your Summer Treat List?" The Dairy Queen Dilly® Bar 6-pack and Wendy's Sprite are two distinct treats, catering to different cravings. The Dilly® Bar is a classic ice cream treat, consisting of a vanilla-flavored ice cream bar coated in chocolate. It's a perfect choice for those seeking a sweet, creamy, and chocolaty dessert. On the other hand, Wendy's Sprite is a refreshing carbonated beverage, offering a crisp, citrusy taste. It's an ideal pick for those looking for a thirst-quenching, fizzy drink to complement their meal. While both are enjoyable in their own right, they cater to different tastes and preferences, making them more complementary than direct competitors. The Dilly® Bar is a dessert, while Sprite is a beverage, each offering a unique experience. 1. #DairyQueenDillyBar - #DillyBar6pack - #DairyQueenDessert - #VanillaIceCreamBar - #ChocolateCoatedIceCream - #DairyQueenMenuItem - #IceCreamTreat - #VanillaFlavoredDessert - #CoatedInChocolate - #DairyQueensSignatureDessert 2. #WendysSprite - #WendysBeverage - #SpriteDrink - #LemonLimeSoda - #SoftDrink - #WendysRefreshment - #CarbonatedDrink - #SodaPop - #LemonFlavoredSoda - #WendysMenuBeverage - #PopularSodaBrand