Carson V. Heady’s Post

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Best-Selling Author | Managing Director, Americas - Microsoft Tech for Social Impact | Podcast Host | Sales Hall of Fame

So much of sales success is knowing when to act and what to say. Years ago, I saw a new C-level announced for a company I covered that was at the time in the competitors' camp. Not for long. My LinkedIn Sales Navigator feed and Business Journal e-mail alert informed me that a new C-level was joining this company and moving across the U.S. Rather than reach out and tell him everything great about my company or solutions, I reached out with a simple message: "Hey, I've lived here for 20 years. Let me know if I can help with kids' school information, areas to live, or even good restaurants. I'm also happy to tell you about resources you're entitled to from our company." Guess what? He took my meeting, and I was in his office the next week - before the competitors. I asked him what he valued in business partners, and he told me - and from there, I always worked diligently to earn the right to be a trusted advisor. Even after I stopped supporting them, we stayed in touch and were close enough that when the new account team couldn't get a renewal deal done, they called me in to do it and gave me carte blanche on terms. We closed the deal in 45 minutes. Key Takeaways: 🌟 Be Authentic: Reach out with genuine offers of help and real value instead of self-serving or generic overtures about how great you or your company are. 🤝 Build Relationships: Focus on how you can create value beyond business and make your customer the hero. Find out what looks like a win to them, and work to deliver it. 👀 Stay Opportunistic: Pay attention to details that others might miss. Knowing what you should react and respond to, like changes, new execs, restructuring, M&A can make all the difference in the world. In every change, there is opportunity. 🗣️ Maintain Connections: Strong relationships can bring unexpected opportunities. You never know where they or you will go. It's amazing how a small gesture can lead to significant business opportunities and long-lasting relationships. What's the most memorable way you've ever reached out to a new contact? Share your stories and let's learn from each other! Mastering Modern Selling Salesman on Fire #SalesTips #RelationshipBuilding #CustomerSuccess #Networking #BusinessGrowth #SalesStrategies #SalesLeadership #B2BSales #ModernSelling

Will Valera

Trusted Advisor Delivering Real Business Value By Building Strategic Relationship Management

5mo

Brilliant. Thanks Carson.

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