Over the years, I’ve met many business owners, sales leaders and business development teams who are laser-focused on getting results now. And while the urgency is understandable, it’s also the exact reason they’re stuck in a loop of short-term wins and long-term disappointment. When I hear, “We need results by next month,” my answer is: Processes I work with will not be helpful to you. Here’s why: If you’re only looking for quick wins, you’re overlooking what truly drives business growth—relationships. The kind that aren't built by blasting out cold emails or pitching without context, but by setting up systems that nurture real human connections over time. It’s those same relationships that bring in high-quality clients who stick around. But here’s the hard truth: desperation is obvious. When you need that sale now, it shows. And the customers you attract in that rush? They usually don’t last. They don’t come back. And they sure don’t leave you glowing testimonials. I’ve seen it over and over again. So, I don’t chase the next-month results. I build systems that create steady, long-term growth—the kind that doesn’t evaporate when the quarter ends. And if you’re reading this thinking, “But what about my next month or quarter?” I’d challenge you to rethink what you’re really after. Results? Sure. But sustainable, consistent growth? Now that is worth the wait. Let’s stop chasing quick fixes. Instead, let’s build relationships when doing outreach.
Andrew Nawara’s Post
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