BW Marketing World’s Post

"Forbes systematically misled advertisers into believing they were buying media on Forbes.com when they were actually buying media on a secret, spammy ‘made for advertising’ (MFA) subdomain,” - alleges the new AdAnalytics report. Yet another instance of millions of wasted media advertising dollars, as reported in The Drum. Want to find out more to avoid your programmatic ad budget being wasted? Come and talk to MMC to see how we can help.  https://lnkd.in/eBtZFfbw Stephen Broderick, Fiona Foy, Jane Dormer, Nick Manning, Elliot Sherrington, Tony Whittingstall, David Reid #marketingprocurement #programmaticmedia #MFA

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8 percent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upward following the return to double-digit growth (+10.7 percent) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil and France… Read More At:- https://lnkd.in/gc_PvaxF dentsu #Global #AdSpend #forecast #digital #events #political #news #NewsUpdate #newsfeed #dailynews #IBWNews

William Swayne, Global Practice President, Media dentsu shares with Raconteur | B Corp™ "There’s greater confidence among marketers about the value and return that media and advertising will deliver to their brand and to their business.” Despite the uncertain economic and political climate around the globe, a sense of optimism is emerging in the advertising industry. Read more below. #AdSpendMay2024

Advertisers and agencies MUST be on guard. Forbes enjoyed media sales from a clickbait “made for advertising” site for 7 years. MFA is another headache that marketers and their media partners need to line up against. Some actions: - audit your programmatic buys and be know how much MFA has found its way into your buys - require media agency attention to MFA in your SOW and MSA - while you’re at it set specific requirements for digital viewability, fraud and brand safety and build performance guarantees into your media agency contract - wash, rinse, repeat; this is NOT a quick fix - read the recent ANA report on MFA for a deep dive into the issue #4as #media #advertisers

SDC’s.. A necessary evil that can be easily angelised. But who will play the devil’s advocate? While the marketing and advertising fraternity hopes and hyothesizes about tomorrow’s crucial meeting, read on to hear our doubts and dilemmas!

MiQ’s Commercial Director, Johny Saad and dentsu’s Head of Product & Partnerships, Saadeddine Nahas, share their insights on the opportunities and challenges they’re observing in YouTube advertising. Read the full article with the link below. #YouTube #advertising #insights

a good summary of the WARC report: The Future of Programmatic 2024 by Advanced Television It strikes me that Brand Safety still tops the chart for the biggest programmatic concern for advertisers; although I was pleased to read that advertisers and agencies are now looking to spend more on programmatic direct deals such as programmatic guaranteed or preferred deals. Brands should also turn to higher quality premium video inventories that, beyond being safer and more transparent are also far more effective with greater ROI... https://lnkd.in/eRp8aZ5N

Valuable insights from Dentsu's Saadeddine Nahas & MiQ's Johny Saad on the evolving role of YouTube in digital advertising! Whether it's leveraging data for targeted reach, ensuring brand safety with partners like Pixability, or integrating emerging channels like CTV, it's clear that video advertising is all about adaptability and innovation.

The Ministry Of Information & Broadcasting will convene a meeting with media and advertising industry bodies tomorrow to address and discuss the issue of advertisers giving 'Self-Declaration Certificates' (SDCs) for broadcasting and publishing ads on TV, print, digital, and radio from June 18. Advertisers' concern? They fear the mechanism will thwart innovation and stifle creativity, and in its place create 'extreme bureaucracy'. While the advertising industry at large welcomes the regulation and supports curbing misleading ads, they believe the mechanism would lead to a time-consuming, cost and labour-intensive work. For many advertisers, it could mean substantial disruptions in their campaigns, leading to financial and operational setbacks. In conversation w/ Janani Kandaswamy, Krishnarao Buddha, Ramesh Narayan, Samit Sinha, Ruppal Walia Sharma and Smita Khanna Kithania.

🎉 Adelaide hits a new milestone today with the launch of Flight Control, an attention-based planning tool in partnership with IPG Mediabrands, Omnicom Media Group, GroupM, Publicis Media, & Havas Media Network! 🎉 Flight Control, developed using Adelaide's industry-leading AU metric, allows advertisers to pinpoint their campaigns' ideal AU target, ensuring consistent and impactful results. With a user-friendly dashboard, brands and agencies can easily get their AU targets using three key criteria: outcome type, category, and channel. Early data shows that agencies using Flight Control significantly improved campaign performance, with a 77% increase in awareness, 50% brand lift, and 59% conversions. Flight Control is a leap forward in attention-based media planning and wouldn't have been possible without the support of our partners and supporters including Adlook, Adobe Advertising, illuma, InMobi, Kargo, Magnite, OpenX, PubMatic, Seedtag, Sharethrough, Teads, ViralGains, and many others. Read more on Digiday: https://lnkd.in/eiNW6pA5 ...and on our blog: https://lnkd.in/efYj2Kac #Adelaide #AttentionBasedMediaPlanning #AUmetric #Digiday