Campaign Middle East’s Post

Valuable insights from Dentsu's Saadeddine Nahas & MiQ's Johny Saad on the evolving role of YouTube in digital advertising! Whether it's leveraging data for targeted reach, ensuring brand safety with partners like Pixability, or integrating emerging channels like CTV, it's clear that video advertising is all about adaptability and innovation.

I'm incredibly honored & grateful to be Inducted into the NJ Ad Club Advertising Hall of Fame. The recognition for my passion for disruptive adtech innovation moving our industry forward means so much to me and also belongs to the amazing teams I have collaborated with over the years. #advertising #adtech #digitalmedia #digitalmarketing #marketing #media #adagency #digitaltransformation

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2028. After the ad business was predicted to have continued expansion last year, this year’s report forecasts continued growth of the ad market, with global ad revenues growing at a compound annual rate of 6.7% through 2028. Here’s a look at some of the highlights for major media markets. #advertising #media #mediaspend #tvadvertising #radioadvertising #digitaladvertising #magazineadvertising #OOH

People love entertaining commercials. But how do they get on the big screen in the first place?   The answer is through a process called media buying. Learn more on our website! #HavasEdge #advertising #mediabuying

In Campaign Middle East's latest article, our very own Johny Saad and dentsu's Saadeddine Nahas highlight the growing opportunities of YouTube advertising in MENA. With more brands leveraging YouTube’s reach, they’re finding that data-driven strategies and smart partnerships are crucial to cutting through the noise. Read the full article here: https://bit.ly/48xWqVO #YouTubeAdvertising #programmatic

In the never-ending quest to understand which part of #advertising investments deliver the best results, attention metrics have pushed themselves to the forefront of consideration by brands and media agencies. Digiday has learned that Adelaide, one of several attention firms trying to get the, umm, attention of those brands and media agencies, is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other #adtech firms.  In this piece by Michael Burgi, we speak to Marc Guldimann, Ash Mahajan, Mike Evans of Magnite, and John Sheehy of NewRoad Capital Partners.

Forbes has been accused of systematically misleading advertisers into believing they were buying ad space on Forbes.com when they were actually buying inventory on a secret, spammy ‘made for advertising’ (MFA) subdomain, www3.forbes.com. Major brands like The Walt Disney Company, Microsoft and Ford Motor Company were found to be unknowingly transacting on the subdomain. The incident evidences broader issues of ad verification and transparency across the adtech ecosystem, experts say. Read it here: https://lnkd.in/eBtZFfbw #marketing #advertising #digitaladvertising

Our Programmatic Guaranteed CTV solution provides an unparalleled opportunity to overcome the common obstacles in the advertising space. Want to learn more? Let's chat! #Advertising #ProgrammaticGuaranteed #CTV #CampaignSuccess #Marketing #DigitalAdvertising

Unleashing the Power of Targeted CTV Campaigns with Deep Sync and MNTN Integration! Learn how this powerful collaboration can elevate your advertising efforts. Follow TechRay News for more updates! Visit us - https://techraynews.com #CTV #advertising #MNTNintegration #targetedcampaigns

Media is in its convergence era! Here are key takeaways from MediaPost's interview with Skai's Noa Reikhav and Michelle Urwin about what this means: 📺 The intersection of CTV and performance-based digital advertising provides a unique opportunity to develop new analytical frameworks, and potentially even new metrics. 🛒 With 65% of advertisers incorporating social commerce into their retail media strategy and 60% using offsite ads, tools for decisioning, activation, and optimization are crucial to success. 🌪 Managing media budgets across the ever-expanding channels and networks has become increasingly difficult -- advertisers are looking for an integrated, full-funnel solution. And as Noa says, “When there isn’t a solution, we create and build one." Get the full story: https://okt.to/oJxzM9