Adlook

Mateusz Jędrocha, Adlook’s Chief Product Officer, shares his expert predictions for 2025 in AdMonsters! Marketers, brace yourselves: next year promises to be a game-changer for digital advertising. In a post-cookie, AI-powered, and curated ad landscape, Mateusz explores the trends that will shape the industry and how brands can stay ahead. Key takeaways from Mateusz's article: - AI-enriched contextual targeting will redefine strategies - Attention metrics will trump traditional viewability measures - Curation will streamline and enhance the ad supply chain - Generative AI will move beyond the hype to deliver real business value Want to dive deeper? Read Mateusz’s full article on AdMonsters and get ready to embrace the future. #Adlook #DigitalAdvertising #ProgrammaticInnovation #GenerativeAI #AttentionEconomy #2025Trends

Presenting "The Power of Personal" - an ebook by Anna Jankowska, Executive VP of Global Partnerships at Adlook and RTB House. Drawing from learnings and challenges, Anna shares her perspective on what truly matters in both business and life. This unique collection of insights and reflections provides valuable lessons for navigating change while staying true to oneself, no matter the circumstances. It's a guide for seasoned professionals and newcomers alike. Enjoy the read!

Driving Innovation On and Off the Track At Adlook, we believe in nurturing talent, embracing innovation, and pushing boundaries - values that extend well beyond marketing and technology. That’s why we’re proud to support rising karting star Klara Kowalczyk - Klarasupersprint Racing Team, a young driver whose fearless spirit and relentless dedication mirror the qualities that drive us forward as a company. Just as technology shapes the future of motorsport - from real-time performance analytics to the aerodynamic precision that can mean the difference between winning and losing - our own deep learning solutions empower brands to stay ahead of the competition. By aligning ourselves with Klara’s journey, we’re not just fueling her ambition; we’re also reinforcing our commitment to supporting bold dreams and inspiring stories, wherever they may unfold. As Klara accelerates toward her next podium finish - each lap a testament to skill, passion, and resilience - we’re reminded that greatness is born where innovation meets heart. Here’s to Klara’s continued success, and to carving new paths both on the track and in business. Let’s celebrate her journey and keep pushing the boundaries of what’s possible - together. #AdlookInnovation | #FutureDriven | #TechMeetsTalent | #KartingToF1 | #DigitalAcceleration | #klarasupersprint | #KlaraKowalczyk 

We’re excited to announce that Adlook is expanding its operations in the United States, a key milestone in our mission to transform programmatic advertising. Building on the success of Adlook Outcomes, we are launching Adlook Smart in the US, offering cutting-edge, privacy-first branding solutions designed to deliver measurable impact. To support this expansion, we’ve strengthened our team with exceptional talent: - Gil Larsen, joining as EVP of Sales US, will lead Adlook Outcomes, leveraging his extensive experience to drive client success in the US market. - Lily Altman and Ryan Ammerman, respectively Heads of Client Development US and Head of Business Development US will drive sales and strategic partnerships for Adlook Smart, helping brands navigate the cookieless future with innovative solutions and best in class performance across the funnel. - “The launch of Adlook Smart in the US reflects our unwavering commitment to empowering brands with cutting-edge solutions in the remit of targeting, measurement and attribution. The US market is vital to our growth, and I am excited to see the impact Adlook Smart will have for our clients and partners,” said Luca Filardo, SVP of Commercial Growth. - “Joining Adlook at such a transformative time is an incredible opportunity. With Adlook Outcomes already making a significant impact, I look forward to driving even greater results for our clients and partners in the US,” shared Gil Larsen, EVP of Sales US. This expansion highlights our commitment to providing innovative, cookieless solutions tailored to advertisers’ needs. With our talented team and groundbreaking platforms, Adlook is ready to shape the future of programmatic advertising in the world’s largest market. #AdlookSmart #AdlookOutcomes #USExpansion #Cookieless #AdTech #Programmatic

💡 StartUs Insights, a platform known for identifying cutting-edge innovations across various industries, has recognized Adlook in its latest Deep Learning Market Report! The report emphasizes Adlook’s advanced utilization of #DeepLearning technology, particularly our proprietary bidder powered by AI. Highlights include: 🎯 Cookieless audience targeting: Real-time, context-based targeting without personal identifiers. 🎯 Enhanced effectiveness: Attention-based bidding and real-time measurement to reduce waste. 🎯 Sustainable advertising: Minimizing environmental impact by integrating emission data into bidding process. Link to the report in the comment below. #Adlook #AdTech #AI #Innovation #Advertising

Internet browsers have transformed how we connect, advertise, and prioritize privacy online. In his latest article, Mateusz Jędrocha, Chief Product Officer at Adlook, explores how browsers have evolved - from Netscape’s early innovations to Google Chrome’s market dominance - and their impact on digital advertising and user privacy. Read the full article and learn how browsers continue to shape the web and its future: https://lnkd.in/dYNbxCqC #DigitalAdvertising #Privacy #Innovation #Browsers #Adlook

🌟 Discover the Rise of Deep Learning with Professor Ruslan Salakhutdinov! 🌟 In the latest installment of Brand Master Talks, we delve into the revolutionary journey of Deep Learning with Professor Russ Salakhutdinov, one of the pioneers of this transformative technology. 🚀 Key Takeaways: • The turning point: from niche theory to staggering success • How a student’s GPU-powered breakthrough caught big tech’s eye • The next frontier: AI agents for complex problem-solving tasks • Balancing scalability with challenges like explainability and data demands 👉 Ready to explore the future of AI and Deep Learning? Read the full interview here: https://lnkd.in/dn6FiWpk #DeepLearning #ArtificialIntelligence #MachineLearning #BrandMasterTalks #AIInnovation

What a fantastic time at DMWF Europe 2024! We had the chance to dive into amazing discussions, share ideas, and connect with industry leaders on everything from buyer engagement to data quality and storytelling. Here’s a quick recap of the key moments: 🔑 Buyer Engagement & Funnel Strategies Julia Pilkes / HubSpot: In B2B marketing, capturing attention with engaging and informative content is crucial at the top of the funnel (TOFU). Meanwhile, transparency is the cornerstone for success in the middle of the funnel (MOFU). David Keene / Wipro: The traditional gap between Marketing and Sales is diminishing. The world where Marketing generates an MQL, hands it over to Sales, and then steps away is disappearing. Valentina Suligoj / Tony's Chocolonely: Marketing and Sales need to be more connected and help Customers move throughout their journey, from “self service” (digital), through “remote” (email),  to personal interactions. Martina Havrlent / EVBox: Thought leadership plays a pivotal role early in the customer journey, though tracking it remains challenging. Prioritize accessible video content to engage your audience effectively. Manik Sethi / Elsevier: Content strategies should synchronize with the customer journey - from PR and LinkedIn initiatives at TOFU to in-depth product insights at BOFU. Large Language Models #LLM can amplify B2B personalization by delivering tailored content recommendations or segmenting customers based on behavioral profiles like #DISC or #MBTI. 📈 Optimizing Data Quality Fabio De Bernardi / Adverity: Enhancing data quality requires businesses to monitor and oversee data, automate operations, foster cross-functional collaboration, and steer clear of overcomplicating with too many tools. 🎥 Visual Storytelling & Emotional Resonance Elliott Rayner 📚 / OWOW Use contrast and emotion to craft messaging that is memorable and persuasive. Insights from Kahneman’s behavioral psychology reinforce the impact of these techniques. Employ Aristotle’s principles of persuasion - Logos (logic), Pathos (emotions), and Ethos (credibility). 🎯 Identity-less targeting Stanisław Grabowski / Adlook delivered a keynote on "Cookie deprecation – a missed opportunity for something great?". Stan shared practical strategies for embracing first-party data solutions, leveraging privacy-first technologies, and driving results in a cookieless world It’s been incredible to see the industry come together and share so much creativity and knowledge. We left inspired and ready to take on what’s next. Until next time! 🚀 #DMWF #DigitalMarketing #Cookieless #Adlook #AdTech

📺 Unlocking the Future of Connected TV – New Episode of "Ahead of The Market" with FreeWheel 🎥 As the media landscape evolves, connected TV (CTV) is opening up new opportunities for broadcasters and advertisers alike. In our latest "Ahead of The Market" episode, Thomas Bremond, Chief Revenue Officer for International at FreeWheel, delves into what future innovations might we see on the video market, how traditional broadcasters are evolving to compete in a space dominated by global players. Through our collaboration with FreeWheel, Adlook's clients gain unparalleled access to leading CTV platforms, premium publishers, and major sports broadcasters worldwide, ensuring comprehensive global reach for their campaigns. Key insights from the episode include: 🌍 Global Reach through CTV: Brands can now access global audiences by leveraging broadcasters’ expanded market reach beyond local boundaries. ⚙️ Efficiency & Monetization: Programmatic buying helps streamline CTV ad delivery, but reducing noise in the supply chain is crucial to optimizing performance. 📊 Performance Tracking & Cross-Screen Measurement: The challenge of consistent metrics across TV and CTV is critical for proper attribution and avoiding data silos. 📹 Check out this sneak peek where Thomas shares how broadcasters are adapting to compete with global streaming giants like Netflix and Amazon. CTV is unlocking new opportunities, helping them reach more advertisers and secure global budgets. For the full video, find the link in the comments! #Adlook #AheadOfTheMarket #FreeWheel #CTV #ProgrammaticAdvertising #DigitalAdvertising #Innovation #ConnectedTV

Hey Amsterdam 🚀 We’re excited to be heading to DMWF Europe event! On Tuesday, the 26th, our very own Stanisław Grabowski, VP of Brand Strategy, will be diving into a fascinating topic of cookies depreciation and identity-less advertising. Here’s what Stan will cover: 💡 How Google’s cookie deprecation could have sparked groundbreaking changes toward privacy-conscious, effective advertising 💡 Whether ID-based tracking is holding us back - and how future without cookies could better align with global privacy trends 💡 The power of cookieless targeting strategies, such as contextual and content-based approaches, to match (or even surpass!) the precision of cookie-based methods 💡 How embracing cookieless targeting might unify fragmented media channels and create more consistent communication across platforms Don’t miss this opportunity to dive deep into the future of advertising! The event will also be a great opportunity to meet with Lukasz Abgarowicz, VP of Sales EMEA & LATAM, and Sarp Özugurlu, Senior Sales Manager at Adlook. ✅ Save the date: 26 November 2024 DMWF Europe - RAI, Amsterdam If you’ll be in Amsterdam at that time, make sure to join us! #DMWF #DigitalMarketing #Cookieless #Adlook #AdTech