Brandon Powell’s Post

Out of YouTube and Instagram, which platform has a better user-base to create an active audience? Have you been dedicatedly watching the same content creator for 2+ years on any platform like #YouTube or #Instagram? For me it's MKBHD, Casey (when he does post), Colin and Samir off the top of my head, and they are all predominantly on YouTube. In the past we have seen some successful creative runs from creators like Casey Neistat, Logan Paul, etc. These people dominated YouTube for a long time with an audience that actually cared when these people posted anything on their channel. Whereas, with Instagram it seems like if you show up on the timeline or explore, good, if not then too bad. It is not a search-first platform or where people look out for specific sort of information or entertainment content. But it seems like, now - yes, we do still have 'creators' getting a lot of traction on their socials but not able to sustain a career out of it and build a personal brand around themselves, compared to a few years ago.

How do brands get started on TikTok? This is coming up more and more with clients at the moment, so my good friend and colleague, Madi Wilmshurst and I recorded one of our chats recently about exactly this. Madi is a social media manager, content creator and influencer in her own right and knows a thing or two about what it takes to crack TikTok. I’ve popped a summary of our (very honest!) chat below but if you’d like to see the full version, drop me a DM or a ‘yes please’ in the comments and I’ll send you the link. 1️⃣ Be brave and embrace it, or don’t do it 2️⃣ Have a strategy, a real reason to be there. Don’t just jump in because everyone else is 3️⃣ Choose a pillar; educate, entertain or escape 4️⃣ Stick to a solid content plan, with how you’ll respond to comments (good and bad) part of that plan 5️⃣ Watch, read, learn and enjoy it! #comms #socialmedia #tiktok #brands

I'm thrilled to share that I've hit 12,000 followers on TikTok! So, what's my secret sauce? Here are the top 10 factors that contributed to my growth: 1. Consistency in posting high-quality content 2. Engagement through comments, duets, and hashtags 3. Authenticity in showcasing my unique personality 4. Strategic use of relevant and popular hashtags 5. Collaborations with other creators 6. Participating in trending challenges 7. Mixing up my content for audience engagement 8. Promoting my TikTok videos on other social media platforms 9. Posting at optimal times for maximum reach 10. Analyzing performance to adjust my strategy Growing on TikTok requires ongoing effort and creativity. To continue shining, I'm considering: - Experimenting with new content formats - Engaging through live streams - Utilizing TikTok's Duet feature - Running contests or giveaways - Sharing user-generated content Thanks for being part of my journey! Let's keep shining! #TikTokSuccess #SocialMediaGrowth #ContentCreation #EngagementMatters"

Before you sign off for the week #SMM, save this post for your next week's #TikTok strategy meeting! 😉🔖 Even though TikTok loves to push newly created content to new and engaged audiences (yay for new #creators!), the algorithm still has its rules... so you’ve still got to put in the effort 💪💡 Posting once a week and hoping for a viral hit? That's going to be a challenge. You need to keep those TikToks coming regularly! 🗓 If you’re targeting a UK crowd, use this schedule to boost your reach, and take it a step further by comparing these times with your past posts to find the perfect moments for your content to go viral 🚀 Learn more about the TikTok algorithm, how it compares to other #socialmedia platforms, the best way to reach different audiences globally with your #content and much more over on our blog 👉 https://bit.ly/3RpeN7O

How Do Viral TikTok Videos Actually Make People Rich? 💰Have you ever wondered how some TikTok creators turn viral moments into real wealth? In today’s digital landscape, the power of social media is undeniable, and TikTok is at the forefront of this revolution. From influencer partnerships to personal branding, viral videos can open doors to lucrative opportunities. Our latest article explores the fascinating journey from a simple video that captures attention to significant financial gain. What’s inside? You’ll discover insights on monetization strategies: Creator Fund Earnings: How views translate to dollars, Brand Partnerships: Collaborating with brands for sponsored content, Merchandise Sales: Turning followers into customers, Content Repurposing: Leveraging your TikTok fame across multiple platforms, The importance of engagement: Building loyal audiences for long-term success. Are you ready to understand the dynamics behind those viral hits and how they can lead to wealth? Discover actionable strategies that can help you elevate your own content game! Read the full article here: https://lnkd.in/d-AnbCdw connect and discuss! Have you experienced any success through social media platforms? Share your thoughts below! #TikTok #ViralVideos #SocialMediaMarketing #InfluencerEconomy #ContentCreation #Monetization #DigitalMarketing #Entrepreneurship #BrandPartnerships

Have you ever wondered how some people go viral on TikTok while others barely get noticed? It can feel like a mystery, right? Well, here’s the good news: You only need two things to be successful on TikTok. What are they? First is content freshness. This means keeping up with trends and adding your own twist to them. It’s all about being relevant and interesting! The second key is content velocity. This is just a fancy way of saying you need to post regularly and quickly. The more you share, the more chances you have to connect with your audience. #TikTok #Adverstising #Marketing #TikTokAds

💰 Have you ever wondered how viral TikTok videos actually make people rich? In our latest article, "How Do Viral TikTok Videos Actually Make People Rich?" we delve into the fascinating world where creativity meets profitability. 📊 From brand partnerships to merchandise sales and content monetization, we explore various pathways that transform catchy clips into cash flows. With the right strategies, TikTok can be more than just a fun app; it can become a lucrative business venture for many creators. ✨ Join us as we analyze: - The mechanics of going viral, - Innovative monetization techniques successfully used by top creators, - Case studies of individuals who transitioned from hobbyists to high earners, - Tips on building a sustainable personal brand through TikTok. 🤑 Don't miss your chance to learn how to harness the power of viral content and turn your creativity into a profitable endeavor! Discover transformative insights in our full article here: https://lnkd.in/drc5zxRx #TikTokRich #ViralVideos #ContentCreation #SocialMediaMarketing #DigitalBusiness #InfluencerEconomy #BrandPartnerships #MonetizationStrategies

7 Recent SM Updates That Get My Attention👀 (Owners, Creators & Marketers shouldn't avoid) 1. Instagram Ads New Feature 2. TikTok New features for Brands 3. YouTube Take on AI use by the creators 4. Instagram Testing new length for the Reels 5. TikTok Creator Reward Program to help Creators 6. Instagram New feature testing for carousels, coming soon 7. LinkedIn New update for the Creator and Brands to work together ➡️ Check out all the updates key points in the carousel ⬇️⬇️ Ps: Which update you find most useful? Ps: Creators going to have a great time on LinkedIn & TikTok due to the new update, on monetization 😉😉 ➡️ Keep building your audience guys. 😊😊✌🏻✌🏻

I would take 50k views on my YouTube channel over 5 million views on TikTok for 3 reasons: 1) We've had videos go viral on The Marketing Meetup TikTok and it hasn't been a particularly positive experience. You end up being served to an audience that doesn't really care about what you do. They only care about that one video they watched. 2) YouTube typically is a place where people engage for much longer. 50k views on a video that is 10 minutes in my opinion is way better than a couple of seconds on a TikTok. 3) Could you list 5 creators or channels you follow on YouTube? Then ask the same of TikTok. You might be able to say "Yeah there's this lady who does funny dog videos" but on YouTube, I know the name of the channel and the person. My connection is MUCH deeper. So whilst I love TikTok and see its value, understanding who engages with you and how is more important to establish than any vanity metrics on 'views'. (post inspired by Jack Gaisford who's content IS worth watching 🙌) #marketing #themarketingmeetup #videomarketing

The *possible* (but IMO unlikely) US TikTok ban brings a few a hugely important reminders for anyone who makes content - whether you're a business or creator: 1. Your audience on social media is rented, not owned. It's never a bad time to start building direct communication channels like a newsletter (DM me if you wanna know how I've built my newsletter to over 1k people in a few months!) 2. Your videos could disappear in a second! In a puff of smoke! Save your videos in a hard drive - don't lose them! *and most importantly* 3. Be on multiple platforms. This can be as easy as repurposing videos by using a watermark remover like TikSave and uploading on a different platform. What do you think? Will the ban go ahead? #linkedin #tiktokban #contentcreators #socialmedia #socialmediamarketing #tiktok #videocontent #repurposing #socialstrategy