James Sandbrook’s Post

Is everyone up on the Reesa Teesa story from TikTok over here on LinkedIn? I know you are, don't act like you're not. From a business perspective, what did you learn? Me: If you are going to invest that much time into content, monetize as soon as you realize you are actually creating content. I think she monetized a bit late and others monetized off of her content more than she did in the beginning. I'm not saying she could have predicted the virality, but at a certain point she could predict the output of work and effort. Also, understanding the social platforms and how they operate is crucial. My strategy would have been to put the first hour of content on TikTok to get people hooked, then I would have moved them to YouTube once I realized the videos were moving numbers. TikTok is great for virality and audience building, but YouTube is a better monetization platform currently. What are your thoughts? What did you learn? Or, do you have no idea what I'm talking about?

Learn how to go viral on TikTok! Discover tips for optimizing video length, using trending sounds, and posting at peak times.

Learn how to go viral on TikTok! Discover tips for optimizing video length, using trending sounds, and posting at peak times.

It's 2024 and it still blows my mind creators buy followers to appear like they have huge following....😣 This is why we are seeing the "Death of the Follower" talks by Jack Conte, founder of Patreon or small TikTok accounts landing huge views on videos. Big subscriber counts does not = an engaged, real following I get it, it USED to be all about the huge follower counts, larger subscriber counts meant you would get more views and comments. It is now about creating good videos and building depth, community and connection with your following, even if it means less subscribers. Especially with Gen Z audiences. Seth Godin called this out years ago in his book This Is Marketing. YouTube has had views as a tertiary priority for a while, it cares about retention rates, watch history, comments and engagement. Big follower counts doesn't guarantee you that. You just have to make good videos. What's worst about buying followers is sure, big subscriber count cant trick people temporarily but you damage your rep and account in the long run. Followers will see your account with 100k+ subs but videos barely hitting 1k views and a handful of comments. It looks like no one cares about your content or it looks like you bought followers. What is your opinion on this? #contentcreation #musicindustry #musicbusiness

7 Recent SM Updates That Get My Attention👀 (Owners, Creators & Marketers shouldn't avoid) 1. Instagram Ads New Feature 2. TikTok New features for Brands 3. YouTube Take on AI use by the creators 4. Instagram Testing new length for the Reels 5. TikTok Creator Reward Program to help Creators 6. Instagram New feature testing for carousels, coming soon 7. LinkedIn New update for the Creator and Brands to work together ➡️ Check out all the updates key points in the carousel ⬇️⬇️ Ps: Which update you find most useful? Ps: Creators going to have a great time on LinkedIn & TikTok due to the new update, on monetization 😉😉 ➡️ Keep building your audience guys. 😊😊✌🏻✌🏻

Have you ever wondered how some people go viral on TikTok while others barely get noticed? It can feel like a mystery, right? Well, here’s the good news: You only need two things to be successful on TikTok. What are they? First is content freshness. This means keeping up with trends and adding your own twist to them. It’s all about being relevant and interesting! The second key is content velocity. This is just a fancy way of saying you need to post regularly and quickly. The more you share, the more chances you have to connect with your audience. #TikTok #Adverstising #Marketing #TikTokAds

Stop posting on Instagram & Tiktok. Start posting on YouTube. 💭 Picture this: Every week you're batch creating Tiktoks & Reels so you can post consistently. Each video receives a handful of views, a few comments, and maybe a follow. If you miss a day of posting, your engagement plummets. If you continue posting daily, you find yourself running the short-form video hamster wheel. This is a QUANTITY > QUALITY strategy. AKA: low risk, low reward. 💭 Now, picture this: Every month, you brainstorm and create an 8-10 minute video, highlighting the questions, concerns, and desires your ideal customer/viewer has. You research the key terms they're using to search for the product/service you're selling. You post the video with a highly searched title + clear & eye-catching thumbnail. The takeoff is slow, but after a few months and years, the video continues to gain traction and grow 🚀 This is a QUALITY > QUANTITY strategy. AKA: high risk, high reward. #contentcreation #socialmediagrowth #socialmediagrowthtips #socialmediamanager #socialmediamanagement #youtube

Consistency, engagement, and optimization are key to YouTube success! 🚀 One business owner saw a steady increase in subscribers by committing to a consistent upload schedule. This not only kept their audience engaged but also signaled to YouTube's algorithm that their content was reliable, making their brand a go-to resource in their niche. Engaging with the audience is crucial! Another entrepreneur built a loyal community by actively interacting with their viewers. Replying to comments, asking questions, and featuring subscriber feedback made their audience feel valued, leading to word-of-mouth growth. Optimizing for search is essential for visibility. A small brand improved their video views by researching keywords and adding them to titles, descriptions, and tags. This simple step made their content more discoverable, resulting in increased views and subscriber count. #YouTubeSEO #OptimizeForSearch #Discoverability #YouTubeGrowth #ConsistencyIsKey #BrandBuilding #AudienceEngagement #CommunityBuilding #YouTubeSuccess

POV: Your first Instagram reel gets 3 Million views! 😍 Here is what you did: You stopped blaming the algorithm and actually decided to think about the content your audience wants. 😑 You decide to make content that either provides some value or entertainment to your audience. 🤔 Then you post your video at a time when your audience is most active. ⏲ So thats how I got 3.8 million views on my first instagram reel back in 2022. Ofc, there is more to it. But these are basics! 😌 Got any insight? Let me know in the comments! 🤖 #instagram #instagrammarketing #contentstrategy

How do brands get started on TikTok? This is coming up more and more with clients at the moment, so my good friend and colleague, Madi Wilmshurst and I recorded one of our chats recently about exactly this. Madi is a social media manager, content creator and influencer in her own right and knows a thing or two about what it takes to crack TikTok. I’ve popped a summary of our (very honest!) chat below but if you’d like to see the full version, drop me a DM or a ‘yes please’ in the comments and I’ll send you the link. 1️⃣ Be brave and embrace it, or don’t do it 2️⃣ Have a strategy, a real reason to be there. Don’t just jump in because everyone else is 3️⃣ Choose a pillar; educate, entertain or escape 4️⃣ Stick to a solid content plan, with how you’ll respond to comments (good and bad) part of that plan 5️⃣ Watch, read, learn and enjoy it! #comms #socialmedia #tiktok #brands